Muckle Media to help shine light on Edinburgh’s history with The Real Mary King’s Close

Muckle Media to help shine light on Edinburgh’s history with The Real Mary King’s Close

Muckle Media to help shine light on Edinburgh’s history with The Real Mary King’s Close

We are delighted to have been appointed by one of Edinburgh’s unique historic tourist attractions, The Real Mary King’s Close, to support with its PR on a retained basis.

Following a competitive pitch process, Muckle Media was appointed to support The Real Mary King’s Close on a number of campaign activations, events, and announcements throughout 2023 and beyond.

Muckle Media Director, Chris Batchelor, said: “As the tourism sector gets back up and running again, we’re delighted to be working alongside one of Edinburgh’s top tourist attractions and promote all the fantastic work and events they have planned throughout 2023. We have loved getting to know the team at The Real Mary King’s Close and looking forward to working with, and becoming an extension of, the team over the course of the year.”

The Real Mary King’s Close Marketing Manager, Emilie Lumineau, said: “2023 is a special year for us at The Real Mary King’s Close, as it has been 20 years since we started telling the stories of Edinburgh’s past residents in these underground streets. We were impressed with Muckle Media’s creativity and the team’s enthusiasm for our brand and the site’s history. We are excited to start working together on some exciting campaigns throughout the year.”

Best of 2022

Best of 2022

2022 is officially over! We wanted to reflect on some of the outstanding work in the industry over the last 12 months as we move ahead to 2023 (that wasn’t by us!). Here is a selection of some of our team members’ favourite campaigns, what was your favourite?

 

Amy – Francis Bourgeois X Gucci X The North Face

It’s incredible how TikTok has evolved into the app that turns normal people into celebrities. Cue Francis Bourgeois, beloved TikTok trainspotter. Over the past 12 months, the 22-year-old has been delighting TikTok audiences with his love for “magnificent locos”. It’s hard not to fall in love with his authentic enthusiasm and passion for all things trains. Whilst at first viewers were sceptical whether Bourgeois was merely a character, it’s become pretty clear that Francis is just really into his trains.

Francis’ persona is captured by his natural wit and awkward charm paired with his rather old-fashioned clothes. So, it only seemed a natural fit when major fashion house Gucci invited him to be the face of their collaboration campaign with The North Face. The campaign featured a short film, where viewers see Bourgeois as a train conductor, calling the arrival of a train with youthful passengers heading to the mountains, adorning 90’s style The North Face x Gucci Kit.

The campaign worked really well and it’s only the beginning of the crossover between internet culture and high-end luxury fashion. The campaign generated a huge amount of attention, both on social and beyond.

Credit: Tom Dream / Highsnobiety

Cat – Love Island X eBay Preloved

It’s one of the nation’s most popular TV shows – and while it has become a firm favourite in my household (and many others) for its classic one-liners, petty drama and general summer escapism, Love Island has attracted its fair share of criticism over the years.

Fast forward to June 2022 when a summer of love in Mallorca approaches and the ITV2 show announces it will be no longer working with fast fashion partners, but rather it will be “coupling up” with eBay for the very first time to dress all the contestants during their time in the villa. With huge potential for advertising spending, it was a daring, but necessary move from the Love Island PR team to decide fast fashion wasn’t “its type on paper” anymore 💔

Cue a massive positive response from both traditional and social media. The public lapped up this good news story, showing that taking genuinely positive and considered steps to reduce environmental impact will always be attractive.

Credit: eBay

 

Kirsten – PRH unburnable Handmaids Tale

The subject of censorship has always been a sizzling, hot topic in the world. In 1959, Britain launched the Obscene Publications Act, which allowed the censoring of publications for the ‘public good’. Penguin Random House has a personal history with this type of censorship, with Penguin Books ending up at the centre of the Lady Chatterley Trial in 1960 in a bid to censor D.H. Lawrence’s book. So, it makes sense that this year PRH came out with an unburnable copy of their dystopian novel, The Handmaid’s Tale, perfect for reminding people of the book after the release of the TV show’s fifth season.

Recently, the discussion around censorship has been cropping back up, with the American Library Association reporting a spike in organisations trying to ban books in schools. Penguin Random House has refreshed the conversation in a stylish, attention-grabbing way with this lovely copy.

Constructed using white heat shield foil pages, the unburnable book features a phenolic hardcover, stainless steel head and tail bands, and not to forget the black Cinefoil dust jacket. Not only was it an impressive-looking copy, but PRH got Margaret Atwood in on the action for a dramatic ad to prove its lack of flammability by brandishing a flamethrower. The copy was auctioned and sold in New York to raise money for PEN America in support of their non-profit work for freedom of expression and human rights, for an impressive $130,000.

I think this PR work is brilliant because of this. It brings The Handmaid’s Tale back into the media in a stylish and thought-provoking way and helps a great cause while it’s at it. The Media seemed to love it, with the campaign gaining more than 3.5 billion impressions and earning over $33 million.

Credit: Penguin Random House

 

Chris – The city of Copenhagen elevated its public benches to raise awareness of rising sea levels.

The best ideas are the simplest, and I think the stunt from TV 2 Denmark sent out a strong message about the dangers of the climate crisis and rising sea levels. Taking a new approach to climate change communication, the TV channel installed elevated benches that would withstand rising sea levels – the stunt was thought-provoking and sent a stark message to people as to what the future could look like.

All the benches were fitted with a copper plaque reading: ‘Flooding will become part of our everyday life unless we start doing something about our climate. According to the latest UN Climate Report, sea levels are expected to rise by 1 meter by 2100 if global warming continues.’

The campaign was supported by a TV spot, outdoor print ads and an influencer campaign – it got people’s attention and sounded the alarm on climate change, it is now up to us.

Credit: Maria Schumann & Kristian Vestergaard

 

Bella – Corn Kid x Chipotle

Quickly after the corn kid went viral on social channels Chipotle’s social media team got involved whilst it was still trending and relevant and involved the young boy in a simple, original, and funny Tik Tok video that also went viral. It’s a great example of efficient and reactive comms and how important staying on top of social media trends is

Credit: Chipotle

Jacquelyn – Gender Pay Gap Bot 

I love any campaign that has a true cause at its heart. Not a stunt, for the sake of a stunt, something that is really trying to drive a change in behaviour and make us better. Back in March, the Gender Pay Gap Bot absolutely won International Women’s Day. Every time one of the hundreds of companies posted a half-baked sentiment about female empowerment using #IWD, the Twitter account @PayGapApp quote tweeted them along with their gender pay gap. The anonymous bot (later revealed to be copywriter Francesca Lawson and her software developer partner Ali Fensome) dominated Twitter and received national and international coverage. Huge companies, charities and councils were exposed and received a clear message that we want action, not ‘supportive’ tweets.

 Credit: Twitter / Metro.co.uk

The future of the workplace

The future of the workplace

The future of the workplace 

With the move into hybrid working, it’s only a matter of time before companies start attempting business in the Metaverse and the world of virtual reality. The way we work is changing, more people are working remotely and want flexible work options.

In 2021 Meta developed and launched Horizon Workrooms, the core metaverse app for business. Horizon Workrooms is the VR workspace for teams to connect, collaborate and create, breaking down the barriers of hybrid working and helping businesses create an immersive presence regardless of where you are. Meta allows users to meet teammates across the table, even if they’re across the world—and transform your home office into your favourite remote meeting room. It was designed to connect remote workers and remove the feelings of loneliness and isolation that are often a result of hybrid working.  Mark Zuckerberg, the Meta founder, describes the ‘metaverse’ as “an embodied internet, where instead of just viewing content – you are in it”.

Whilst Horizon Workrooms is free to access, users need a ‘Meta quest 2’ headset to use the Horizon Workrooms app, which retail at £349.99. For businesses, the cost of using Horizon Workrooms is a drastic price comparison to other digital workspace applications that already exist. Microsoft Teams, is one of the markets leading competitors with 90% of UK businesses currently using it as the main form of workplace communication, especially implemented in hybrid workplaces.

Horizon Workrooms begs the question, do workers want to put on a headset and communicate with each other through cartoonish avatars?

It’s not just the price that separates Horizon Workrooms to its competitors. Technologies like VR and AR pose a danger to introduce new systems of employee monitoring and control. During the COVID-19 pandemic, there was a surge in “bossware,” or software that allows bosses to keep tabs on every move their remote employees make. Such a dynamic could very well be intensified by technologies like VR and AR, which depend on the collection and processing of enormous amounts of data about users and their environments to function.

It remains to be seen whether or not we are prepared to start wearing virtual reality headsets in order to collaborate and participate in more immersive and engaging virtual meetings. Ultimately, simulating a conference room environment won’t make communication and collaboration more efficient, and replicating the feeling of being with colleagues certainly isn’t a quick fix for staff isolation.

Credit: Meta

Muckle Gift Guide 2022

Muckle Gift Guide 2022

 

Muckle Media full of PRide after triple award win

Muckle Media full of PRide after triple award win

We celebrated three award wins last month at the CIPR PRide Awards 2022, taking home both the gold and silver award for Consumer Relations Campaign and the silver award for Corporate and Business Communications Campaign. 

We won gold in the Consumer Relations Campaign category with Bella & Duke for our campaign launching the UK’s most pet-friendly office, whilst securing the silver award in the same category for our media relations campaign reopening The Burrell Collection, partnered with Glasgow Life.  

We successfully took home silver for the Corporate and Business Communications Campaign award for our Pledge People Not Bots campaign, delivered with AnywhereWorks – a campaign that saw us bring the limitations of bots to life with the brilliant Sally Phillips. 

We were also shortlisted for a number of other awards including Public Sector Campaign; Integrated Campaign; Low Budget Campaign; Travel, Leisure, or Tourism Campaign; Scottish Campaign of the Year and PR Consultancy of the Year.  

Congratulations to all the winners! 

UMi appoints Muckle Media to help ‘make it easier’ for businesses

UMi appoints Muckle Media to help ‘make it easier’ for businesses

UMi appoints Muckle Media to help ‘make it easier’ for businesses

UMi has appointed creative communications agency, Muckle Media, to help intermediaries, partners, government and business services come together around the common goal of making it easier for SMEs to succeed.  

Following a competitive tendering process, we were appointed to work collaboratively with UMi to help attract organisations from across the business services sector to join the UMi network. 

With offices in Edinburgh, Inverness, Glasgow and Aberdeen and a reach across the UK and internationally, we have extensive experience of bringing stakeholders together to devise innovative solutions to common business challenges.  

UMi Chief Executive, Nicki Clark, said: “Muckle Media stood out from the crowd as a perfect partner to help us at what is an incredibly exciting time for our business.  They stood out because of their shared values, demonstrated in part through their B Corp certification, their clear understanding of what it’s like to start and run a successful SME, and their track record in supporting businesses throughout the UK and beyond enhance their reach and recognition. 

“Since 2007, UMi has helped over 450,000 businesses to do more and go further and through some exciting enhancements to UMi Sat Nav for business, we’re hoping to reach many more.”  

Muckle Media Managing Director, Nathalie Agnew, added: “We’re thrilled to be working with such a forward-thinking and committed team as UMi. They provide valuable knowledge and resources to businesses across the UK, and we’re excited to help grow their network and support even more businesses to thrive on their journey. 

“We’ve really enjoyed getting to know UMi and are looking forward to becoming an extension of their team over the next 12 months.” 

This year UMi hopes to leverage the expertise of more corporates, blue-chips and large businesses than ever before through its partnership with Muckle Media, making it easier for businesses to think differently, innovate and grow.

Muckle Media will also help UMi grow its business-to-consumer offering and engage with entrepreneurs, start-ups, and SMEs, encouraging them to take advantage of the support and advice available through the UMi Sat Nav.  

Launched late last year, the UMi Sat Nav is a unique platform and mobile application that helps businesses get to their destination quicker and in better shape.  

It brings together the latest finance and funding opportunities, personalised business advice and monthly check-ins, and access to hundreds of events, workshops, tools and resources. 

Sat Nav subscribers also benefit from a range of exclusive discounts and deals with trusted partners, all of which is aimed at taking the hard work out of starting, running and growing a business.  

This latest win for Muckle Media forms part of the creative agency’s continued growth over the last 12 months following the acquisition of food and drink agency Taste Communications in April. 

Taste On The Menu For Muckle Media

Taste On The Menu For Muckle Media

Taste On The Menu For Muckle Media

Muckle Media, the creative communications agency, has acquired Taste Communications Scotland in a six-figure deal.

The strategic growth move by Muckle Media will see the Taste Communications brand retained and the existing team move over to form part of Muckle Media’s wider group of companies.

Taste Communications was formed 10 years ago and fast established itself as Scotland’s first specialist food and drink agency. Its growing reputation has resulted in long term relationships with top luxury brands including Gleneagles, Fairmont St Andrews, Prestonfield and The Three Chimneys.

Muckle Media, Scotland’s first and only B-Corp PR agency, will integrate with Taste Communications over a twelve-month period from 1st April, with Taste founder Stephen Jardine becoming a non-executive Director.

Nathalie Agnew, managing director of Muckle Media said:

“I’ve long admired the work of Stephen and the Taste Communications team and the fantastic brands they work with. This deal builds upon our existing experience helping food, drink and hospitality brands to grow through strategic, creative communications, bolstering our team and client list.

“We look forward to continuing to build upon Taste Communications’ excellent reputation as a specialist food, drink and hospitality specialist agency, bringing our extensive team’s skillset to add value to Taste Communications’ fantastic clients.

“We are actively seeking further investment opportunities as we grow an exciting, nurturing and ethical agency with global ambitions, from our Scottish base.”

Stephen Jardine, founder of Taste Communications added: “After 10 years in business I wanted to find a fresh way to take Taste forward and develop what we have achieved. Nathalie has built a brilliant business with a great reputation and Muckle Media is the ideal home for the next chapter in the Taste story”.

Taste Communications is Muckle Media’s second acquisition and fourth agency brand, joining Muckle Media (creative and strategic PR), community engagement brand Platform PR, which was acquired in 2015 and Relative PR, a spin out brand launched in 2019 to support family-owned businesses with communications.

The agency will relocate to Muckle Media’s Edinburgh HQ at WeWork on George Street. In line with Muckle Media’s core values to be kind, get results and leave the world in a better place, Taste Communications operations will be aligned against the B-Corp framework over the coming twelve months.

Talking about Pride not in June? Tips to queer inclusion in the workplace

Talking about Pride not in June? Tips to queer inclusion in the workplace

Talking about Pride not in June? Tips to queer inclusion in the workplace

When pride comes along every June, it is a time of celebration and joy, but I know I am not the only queer person who feels frustrated by the amount of rainbow washing companies apply to their campaigns and socials. To cultivate an environment of safety and respect, where queer people can openly live their identity in the workplace all year round, and not just one month of the year, the below tips are easy to implement, but can go a long way.  

  • Everyone on your team should understand what ‘LGBTQ+’ means

This may seem basic to some, but you cannot assume that everyone has the same level of understanding. For those who don’t know, the community represented by the LGBTQ+ acronym is generally defined as anyone who identifies as lesbian, gay, bisexual, transgender, queer, intersex, asexual, or other sexual orientations and gender identities. ‘Queer’ is an umbrella term used by many LGBTQ+ people to mean they are not heterosexual or cisgender. It was originally a slur, which meant ‘odd’ or ‘strange’, but it has since been reclaimed.

In general, our society recognises just two genders, male and female, and tends to tie gender identity to biological sex. The idea that there are only two genders is referred to as a “gender binary,” binary meaning “two parts”. “Non-binary” is a term people use to describe genders that don’t fall into the two categories male or female. Being nonbinary is not a ‘fad’. The idea that people do not identify strictly as male or female has existed for centuries. ‘Cisgender’ describes a person whose gender identity is the same as their sex assigned at birth.

  • It should not be the responsibility of your queer colleagues to educate the rest of the team

Of course, people can ask their colleagues for their perspectives, but queer people are not here to educate you. Learning about the LGBTQ+ community needs to come off your own back. Learning about a community you are not familiar with will mean you won’t recognise terms, or understand things, and that’s ok. Books, YouTube videos, and even Netflix shows are great resources to better understand the complexity of LGBTQ+ peoples’ lives.

When creating campaigns around pride, naturally the perspective of queer teammates is beneficial, but do not place an expectation that they will be the source of all ideas because of their identity.

  • Make your internal communications inclusive

If you’ve not already guessed it, language is key for including LGBTQ+ people. You should not make assumptions about how your colleagues identify themselves. By gendering someone as he/him or she/her based on their biological sex, you risk excluding someone without even realizing it. When addressing team members whose gender identities you don’t know for sure, use they/them pronouns and to find out, simply ask them, “hey, what pronouns do you use?”.

In emails or on slack, openings such as “hey all, folks, team, friends, everybody, everyone” are great, genderless phrases. Something as small as putting your pronouns in your email signature and social media profiles makes your allyship visible. It signals to trans and non-binary colleagues that you understand that pronouns are not a given. Of course, not everyone will feel comfortable stating their pronouns in their correspondence, and that’s ok too!

  • Provide training and have open and honest discussions

Most of the time, when a colleague misgenders someone or says something ignorant, it’s exactly that, ignorance. It doesn’t come from a place of mal intent, it’s usually because they are unfamiliar with these issues or don’t have many queer people in their lives. Having open, honest and non-judgmental conversations about what we don’t know, will allow us to identify what knowledge gaps there are on the team and what training needs to be provided to get everyone on the same page.

It takes continuous effort and a desire to learn in order to create a culture of inclusivity in your workplace. When pride comes in June, get involved, but ask yourself why you’re doing it and how you will continue your allyship beyond July 1st.