Muckle Media’s marketing stars align at The Marketing Society Scotland’s Awards 2024

Muckle Media’s marketing stars align at The Marketing Society Scotland’s Awards 2024

We celebrated four award wins at this year’s Marketing Society Scotland’s Star Awards, taking home three gold wins for our work with Popeyes in the Communications Category for PR, Sector Category for Retail & Hospitality and our very own Managing Director Nathalie Agnew FCIPR took home Inspirational Agency Leader of the Year.

 

Putting the ‘aye’ in Popeyes, the Taste team – our specialist hospitality division, stopped traffic and broke global brand sales records when launching the brand’s first Scottish restaurant in Barrhead.

 

People queued for a record-breaking 18.5 hours, with influencer posts reaching over 1.3 million views across Instagram and TikTok and 82 pieces of press coverage.

 

Taking home silver in the Communications Category for PR was our client, the Loch Ness Centre for its legendary PR campaign, Nessie or Nonsense which saw us launch the largest ever search for Nessie, The Quest. Our Inverness-based team know that Nessie is more relevant to an international audience than a local one, so our campaign strategy had to focus on dialling up the Loch Ness Monster story for wider UK and international audiences.

 

Over a four-week period, we generated over 2,300 pieces of coverage for The Quest with media secured across the globe.

 

Our Loch Ness Centre client team were also honoured with the Chairman’s Award for Small to Medium Enterprise.

 

Nathalie Agnew, founder and Managing Director of Muckle Media, said:  “We love creating campaigns that help our clients achieve their goals, and it’s wonderful to have our hard work recognised by industry peers. Working with Popeyes and the Loch Ness Centre achieved mass brand awareness and showcased the impact of PR on business growth. I’m immensely proud of the Muckle team for their creativity and hard work. Winning four awards at the Marketing Society Scotland Star Awards is a huge honor, and I thank the judges, our clients, and the Muckle team for making it possible.”

Read more about our award-winning work here.

Muckle Media acquires Spey

Muckle Media acquires Spey

Scotland’s first two PR agencies to certify as B-Corps are coming together, after Muckle Media acquired 100% of Spey’s shares, making it a fully owned subsidiary.

The deal, which grows the collective team at the two agencies to over 35 people, is a further step in Muckle Media’s ambitious growth plans, following the successful acquisition and integration of food, drink and hospitality communications brand, Taste Communications, in 2022, and award-winning PR agency Platform PR in 2015.

At the recent PRCA DARE Scotland Awards, Muckle Media was named best large agency and Spey was named best medium agency, so it is fitting that the two brands are coming together. Spey was set up in Speyside to deliver PR balancing profit with purpose, contributing in particular to the local community by creating jobs where there were not before. In March, Spey launched the first ever tracking tool to measure the climate impact of PR activity.

Muckle and Spey will both continue to operate separately, with client teams across consumer, corporate, spirits, hospitality and tourism continuing to serve existing clients and win new business.

 Jennifer Robertson, owner and founding partner of Spey, said: “After almost a decade growing Spey, I think it is a good time for a new chapter in my career and life. It has been a privilege to build the agency working with the very best colleagues and to serve clients from every corner of the globe, with whom I have had the honour of a lifetime to work with.

“I have been thinking for some time about what I want to do with the next stage of my career, while juggling the joy and challenges of being a mother to young children and continuing to contribute to the organisations and industries that I am passionate about.

“In Nathalie, who hails from the Highlands and whose company is also a member of the B-Corp community, there is clear shared values and purpose, running a successful agency with a presence across rural and urban Scotland.

“I leave the company in great health with a highly talented team across our offices in Speyside and Edinburgh, working with the finest group of clients. I wish Nathalie and the now much bigger team the very best in this next exciting step of their journey.”

 

Nathalie Agnew, managing director and founder of Muckle Media, said: “Jennifer has done a fantastic job at growing a values-led, strategic communications agency, very closely aligned to the values at Muckle Media. From Muckle Media’s first office in the Highlands of Scotland, to our now Edinburgh based HQ, we have been on similar journeys, and both focused on delivering the best strategic and creative work for brands that we love, with consideration for more than just shareholder profit.

“I’m excited to continue to build upon Spey’s success, working closely with the skilled team to deliver long term results that deliver business impact. We look forward to investing further in the team and brand and building upon successes to date.”

Spey doubled its client base in 2023, with new clients including the world’s most awarded single malt, Glenfiddich; Scotland’s number one food brand, Graham’s Family Dairy; engineering company Briggs of Burton; the UK’s oldest wine and spirits merchant, Berry Bros and Rudd Spirits; and Europe’s longest established solar company, AES Solar.

Robertson will exit the business following a brief handover. Muckle Media was advised by Mark Probert at Cactus and Hybrid Legal and Spey Media was advised by AAB and Ennova Law.

Muckle Media gets a taste for the finer things in life with appointment by chef Dean Banks

Muckle Media gets a taste for the finer things in life with appointment by chef Dean Banks

Creative PR agency, Muckle Media, has been appointed by restaurateur Dean Banks to support with the PR of his restaurants and premium spirits on a retained basis.

Five years after competing on the BBC show, MasterChef: The Professionals finalist Dean Banks now operates a hugely successful restaurant group in Scotland, including the historic fine dining restaurant, the Pompadour at The Caledonian Hotel, Edinburgh.

Muckle Media’s specialist hospitality division, Taste, will be working on a PR and influencer brief for all seven restaurants, as well as Chef Banks’ premium spirits brands, Lunun Gin and Mond Vodka.

The acquisition of food and drink PR agency Taste Communications has seen the agency win a number of hospitality clients over the past few months including the opening of Popeyes in Scotland, Rio Brazilian Steakhouse and Turtle Bay.

 Taste at Muckle Media Director, Linsay Brown said; “Dean Banks has carved out a unique space within the Scottish food scene, built on years of culinary experience. By working together we’re not only hoping to shine a spotlight on the Dean Banks Group but also the man behind the kitchen.”

Dean Banks, chef & restaurant founder added; “I am very excited to work with Taste at Muckle Media as I have been looking for a PR company for the past two years and have found it hard to find a company that can help with my entire group’s offering. With such an amazing track record and the diversity of Taste at Muckle Media, it fits perfectly with the diversity of my own group. I really look forward to creating a long-term relationship with the team.”

Edinburgh PR agency hosts careers day for aspiring communication professionals 

Edinburgh PR agency hosts careers day for aspiring communication professionals 

Edinburgh PR agency hosts careers day for aspiring communication professionals 

Muckle Media, the Edinburgh-based creative communications agency, hosted its first ‘Bright Careers. Realised.’ day for over 30 aspiring PR professionals in its Edinburgh office. The initiative was launched to help kickstart the careers of emerging talent looking to get into the industry.  

Aspiring PR and communications professionals considering making their start, or switching into, a career within the industry joined Muckle Media for an action-packed day of workshops, talks and interactive sessions to provide insight into the realities of whats involved in the industry.  

Sessions were taken by Nathalie Agnew, founder and managing director; Chris Batchelor, director (client service); Linsay Brown, director (people and culture); and Jacquelyn Whyte, director (creativity and business development) covering a number of topics including an introduction to PR, a session on media relations, as well as an opportunity to develop and present creative ideas in pitch teams.  

The day was open to anyone with an interest in a career in the industry and provided the opportunity to meet and network with the wider Muckle Media team, have a CV reviewed by one of Muckle Media’s experts and spend time with like-minded individuals and peers.
 

Linsay Brown, Muckle Media’s director of people and culture, said: “We had a great day delivering our first Bright Careers. Realised. event, taking 30 budding comms professionals through what it’s like to work in the world of PR and creative communications. There was such a buzz throughout the day as our team shared their experience and expertise with the room, with a wealth of insightful conversations, creative ideas and lots of new connections made. We are passionate about encouraging people from all backgrounds to discover a career in PR and comms and help them kickstart their career, we look forward to hosting more events like this in the future.” 

With a strong focus on employer brand and ongoing development into its “Bright Ideas. Realised.” strategic planning framework, Muckle Media is firmly earning its position as one of Scotland’s top creative communications agencies with a specialism in earned media and influencer relations. 

Iain Valentine Appointed as Non-Executive Chair of Muckle Media

Iain Valentine Appointed as Non-Executive Chair of Muckle Media

Iain Valentine Appointed as Non-Executive Chair of Muckle Media

Muckle Media, the creative communications agency, has appointed Iain Valentine as its first Non-Executive Chair. With a wealth of experience in leading award-winning digital, creative, and brand agencies, Iain brings over 25 years of strategic leadership and agency growth to Muckle Media, the first Scottish PR Agency to achieve B-Corp certification. Iain’s appointment follows the recent promotion of Muckle Media’s former creative lead, Jacquelyn Whyte, to director responsible for creative thinking and business development.

 

Iain spent 17 years as Creative Director, co-owner and Managing Partner of Edinburgh creative digital agency Whitespace (now Dentsu Creative). Iain has a proven track record of growth, leading an MBO followed by external acquisition and integration into global network Dentsu. In 2020, Iain took the position of CEO at Isobar UK– Dentsu’s global digital experience and transformation agency, responsible for over 400 people and £24m in revenue. Most recently, Valentine held a leadership and transformation role as Group Managing Director of Dentsu Creative before stepping down in 2022 to pursue a portfolio career.

 

Commenting on his appointment, Iain said: “I am incredibly excited to take on this new role as part of the progressive and dynamic leadership at Muckle Media. The team’s alignment to B-Corp certification and depth of commitment to its people and culture align with my own beliefs and are key to success in a modern agency.”

 

As Non-Executive Chair, Iain will play a pivotal role in guiding Muckle Media’s leadership team’s strategic direction, leveraging his extensive experience and industry insights to support the agency’s ambitious growth plans.

 

Founder and Managing Director of Muckle Media, Nathalie Agnew, welcomed Iain’s appointment, stating, “We are really looking forward to working with Iain as we continue to grow an exciting, impactful and creative agency that helps leave the world in a better place. Iain’s impressive track record leading the growth of Whitespace means he has overcome many of the challenges facing agencies and also identified and worked through many of the opportunities for growth, so his insights will be invaluable. Iain’s approach to agency advisory services is well aligned against our values and I look forward to working with him as we continue to sustainably grow the business.”

 

Iain’s appointment as Non-Executive Chair signifies an exciting new chapter for Muckle Media, as the agency continues to solidify its position as a leading force in the creative communications industry in Scotland and beyond.

 

Muckle Media’s leadership team, who will work closely with Iain, is made up of Nathalie Agnew, founder and managing director; Chris Batchelor, director (client service); Linsay Brown, director (people and culture) and Jacquelyn Whyte, director (creativity and business development).

 

With a strong focus on employer brand and ongoing development into its “Bright Ideas. Realised.” strategic planning framework, Muckle Media is firmly earning its position as one of Scotland’s top creative communications agencies with a specialism in earned media and influencer relations. It works with brands including the Scottish Government, The National Trust for Scotland and Bella & Duke pet food.

Muckle Media’s hospitality team welcomes iconic brand to its hotel portfolio

Muckle Media’s hospitality team welcomes iconic brand to its hotel portfolio

Muckle Media’s hospitality team welcomes iconic brand to its hotel portfolio

Muckle Media, the creative communications agency, is welcoming a new client to its 2024 roster of food, drink and hospitality clients following a period of sustained growth. 

The dedicated food, drink and hospitality PR team, ‘Taste’, which has been part of the Muckle Media Group since 2022, has announced PR and social support for new client Murrayshall; the iconic hotel, estate and golf course set in the rolling countryside of Perthshire. 

With recent experience working with award-winning brands such as Isle of Harris Distillery, Sonas Collection and Radisson Blu Glasgow, the team will be dishing up new and creative ideas for the Perthshire venue as it embarks on an ambitious period of growth to expand its room and leisure offering over the coming months. 

The news from the creative agency comes following a successful start to the year, which has seen the Taste team support some of Scotland’s most exciting new food and drink launches: from Isle of Harris Distillery’s, The Hearach single malt whisky, to Popeyes’ first venue in Aberdeen, Rio Brazilian Steakhouse’s inaugural venture outside of the north of England to Edinburgh, and Pho’s second Scottish venue opening in Glasgow. 

Linsay Brown, Director and head of Taste at Muckle Media, commented: “We have had an incredible beginning to 2024 within the Taste team, and we are delighted to welcome the fantastic Murrayshall onto our roster, as we head into the summer period. 

“We have a wealth of experience with iconic brands and it’s great to see this recognised across the industry with numerous new account and project wins. We can’t wait to showcase our enthusiasm and creative ideas as we support Murrayshall to achieve its growth objectives.” 

Unlock your PR potential: Scottish B-Corp agency, Muckle Media to host ‘Introduction to PR’ day in Edinburgh 

Unlock your PR potential: Scottish B-Corp agency, Muckle Media to host ‘Introduction to PR’ day in Edinburgh 

Unlock your PR potential: Scottish B-Corp agency, Muckle Media to host ‘Introduction to PR’ day in Edinburgh 

In support of the agency’s commitment to its employee proposition, ‘Bright Careers. Realised.’ full service creative communications and public relations agency, Muckle Media, is organising an ‘introduction to PR’ day to support those looking to secure their first position within the PR and communications industry.  

The event, taking place on Wednesday 5 June at the agency’s office in Edinburgh, will provide insight into the realities of working in PR and communications through a series of workshops, talks and interactive sessions delivered by communications professionals at all levels across Muckle Media. 

It will be the first of its kind run by the agency, which hopes it will become a regular event to encourage people to get into the world of PR, giving them real insight into what their career could look like and supporting those who either want to make their start or move into the industry.  

Attendees will also be given the opportunity to have their CVs reviewed, network with other participants and the wider Muckle Media team and will be invited to ask questions to an expert Muckle panel as part of an interactive Q&A session. 

Linsay Brown, Director and Head of People and Culture, commented: “At Muckle we’re committed to providing opportunities for people from all backgrounds to begin a career in PR and communications. Operating as a pilot, we hope to be able to offer similar events throughout the year to allow more people to benefit from a practical understanding of what it’s like to work in PR and comms. Regardless of age, experience or PR knowledge, the day is open to anyone and will combine theory and practical workshops with the ability to speak to team members at all levels, who have pursued varied routes into PR and comms. We look forward to welcoming participants on the 5th of June and encourage anyone with an interest in taking part in the day to get in touch to find out more.” 

This event follows wider work Muckle Media has been doing to bolster Scotland’s PR landscape by promoting working within the sector and empowering people to give explore a career in PR and communications. This includes collaborating with universities, colleges and high schools in Scotland to educate students on careers in PR and a Returners to Communications programme, delivered in 2021, to support individuals who had been out of work for six months or longer to return to or begin a career in PR and communications.  

If you would like to take part in the ‘get into PR’ day, please contact Jen Wilkie via events@mucklemedia.co.uk to secure your place by 5pm on Wednesday 29th May.   

Muckle Media Shortlisted in The Marketing Society Scotland’s Star Awards 2024

Muckle Media Shortlisted in The Marketing Society Scotland’s Star Awards 2024

Muckle Media Shortlisted in The Marketing Society Scotland’s Star Awards 2024

We’re excited to announce that our work with The Loch Ness Centre and Popeyes UK has been shortlisted for four Marketing Society Scotland’s Star Awards 2024 in the following categories:

🌟 Communications Category for PR – Muckle Media and The Loch Ness Centre

🌟 Communications Category for PR – Muckle Media and Popeyes UK

🌟 Sector Category for Retail & Hospitality – Muckle Media and Popeyes UK

🌟 Sector Category for Tourism, Leisure, Culture & Sport – Muckle Media and The Loch
    Ness Centre

A big thank you to our nominated clients and our dedicated Muckle team who helped us bring our bright ideas to life.

Muckle Media’s Lifestyle PR Team, Taste, Partners With Sonas Hotel Collection

Muckle Media’s Lifestyle PR Team, Taste, Partners With Sonas Hotel Collection

Muckle Media’s Lifestyle PR Team, Taste, Partners With Sonas Hotel Collection

Muckle Media, the creative communications PR agency, is welcoming the boutique hotel group Sonas Collection, to its 2024 roster of hospitality clients, following a period of sustained growth for the agency.

The dedicated food, drink and hospitality PR team, ‘Taste’, which has been part of the Muckle Media Group since 2022, will be providing PR support to new client Sonas Collection following a competitive pitch process.

Taste has been brought on board by Sonas at an exciting time of expansion for their west coast hospitality portfolio, as it launches its first venue on the Scottish mainland.

Sonas has invested in PR support from the agency as a part of its growth plans, tasking Muckle Media with the promotion of Knipoch House Hotel (pictured), the group’s newest property opening in Oban this March following a £1.3 million renovation.

In addition to the launch of Knipoch House, the agency will be providing ongoing communications and media relations support across the Collection’s three other hotel destinations, located on the Isle of Skye; Skeabost House Hotel, Duisdale House Hotel, and Toravaig House Hotel.

Founded by Anne Gracie-Gunn and her late husband Ken Gunn from their passion for showcasing Gaelic language and culture, the beauty and accessibility of the Scottish coastline, Sonas Collection has become known for the exceptional hospitality the hotels provide through personal touches, exceptional food and drink and a deeply dedicated team.

Anne Gracie-Gunn, Owner and Director of Sonas Collection, said “We are delighted as a family as we move forward with our strong Management team into Argyll with the launch of Knipoch House Hotel. The Hotel, admired by myself, over many years, from afar as a potential possibility …  â€˜One Day!’ With the support and expertise of the Muckle Media Team we look forward to a very successful venture whilst delivering the highest quality on every level under the expert guidance of Andreas Maszczyk our Group General Manager.”

Linsay Brown, Director and head of Taste at Muckle Media, commented: “We have had an incredible year so far within the Taste team, and we are delighted to welcome the Sonas Collection onto our hospitality roster.

“It’s great to see our exciting growth plans for the team coming to fruition with four new destination hotels. We can’t wait to showcase our enthusiasm and creative ideas and get started on our plans with the Sonas team.”

Muckle Media Officially Recognised as a ‘Great Place To Work’   

Muckle Media Officially Recognised as a ‘Great Place To Work’   

Muckle Media Officially Recognised as a ‘Great Place To Work’   

Muckle Media, the creative communications agency, is celebrating success after being recognised as one of the UK’s Best Workplaces™ 2024 by Great Place To Work, ranking 41st out of 100 in the award’s small business category. 

A prestigious accolade, with Great Place To Work being the global authority on workplace culture, the agency received the award at the Best Workplaces Awards at London’s Grosvenor House, hosted by comedian Katherine Ryan.  

Recognised for their commitment to work culture and the organisation’s values, the award factored in the implementation of a four-day work week in September 2023, alongside flexible working practices and the agency’s B-corp status.  

Nathalie Agnew, founder and managing director of Muckle Media, said: “Through our BrightCareers.Realised. programme we are committed to helping our team thrive in their careers while also ensuring a healthy work-life balance. We’ve done this in part through our flexible working policy, and our introduction of a four-day week and we are delighted to now be officially recognised as one of the UK’s best workplaces.” 

This recognition follows Muckle Media’s recent double win at the Edinburgh Chamber Annual Business Awards for ‘Employer of the Year’ and ‘Mid-sized Business of the Year’, alongside ‘Agency Employer Brand of the Year 2023’ at the Marketing Society Scotland’s annual awards. 

This award is our third from Great Place To Work over the past 12 months as we also featured in the UK’s Best Workplaces for Women™ 2024 and UK’s Best Workplaces for Development™ 2024 lists.

Ranked amongst the top 20 for UK’s Best Workplaces for Women™ 2024 acknowledged our commitment to ensuring a reasonable balance of women and men across the organisation; removing barriers to women’s career advancement; and creating workplaces where all employees, regardless of gender, can flourish.

Muckle Media recognised with double win at Edinburgh Chamber Annual Business Awards

Muckle Media recognised with double win at Edinburgh Chamber Annual Business Awards

Muckle Media recognised with double win at Edinburgh Chamber Annual Business Awards

Muckle Media, the creative communications agency, is celebrating success after taking home two awards at this year’s Edinburgh Chamber Annual Business Awards.

A prestigious accolade within the Edinburgh business community, the agency received the ‘Mid-sized Business of the Year’ award alongside ‘Employer of the Year’ for its business achievements. Aligning with the award’s ‘Grow, Scale, Succeed’ theme, Muckle Media has witnessed a period of sustained growth within the past year, including the expansion of its B2B and Corporate Communications team.

Additionally presented with ‘Employer of the Year’, the business was celebrated for its distinctive work culture and values, including the implementation of a four-day work week in September 2023 and its B-corp status.

The event was hosted at the Edinburgh International Conference Centre, with the 13th Edinburgh Chamber Annual awards set to commemorate business leaders, influencers and entrepreneurs, sponsored by LNER, to celebrate Edinburgh’s talented business sector.

Nathalie Agnew, founder and Managing Director of Muckle Media, said: “Muckle Media has gone through a period of change within the past year, including the expansion of our B2B and Corporate Communications team, and the introduction of a four-day working week. Our values are important to us here at Muckle, and it’s great to see them recognised.

It’s an honour to be recognised alongside so many accomplished businesses in Edinburgh, and we’re thrilled to be taking home ‘Mid-sized Business of the Year’ and ‘Employer of the Year’ for our work.”

The two awards join Muckle Media’s recent ‘Agency Employer Brand of the Year 2023’ at the Marketing Society Scotland’s annual awards.

Muckle Media holds offices in four of Scotland’s major cities: Edinburgh, Glasgow, Aberdeen and Inverness.

 

 

Muckle Media bolsters corporate team with two senior hires

Muckle Media bolsters corporate team with two senior hires

Muckle Media bolsters corporate team with two senior hires

Michael Scobbie joins as Head of B2B and Corporate Communications and Hannah Blackford as Senior Account Manager

Creative communications agency Muckle Media has welcomed two new employees, Michael Scobbie and Hannah Blackford, following a period of continued growth. The pair will join the agency’s B2B, crisis and corporate communications specialist team, with Scobbie joining as Head of B2B and Corporate Communications and Blackford being appointed as Senior Account Manager.

Michael Scobbie joins the agency from Scottish SPCA where he was Head of Communications and Marketing, bringing a wealth of experience in strategic communications and reputation management.  Under his leadership, the team won ‘In-House PR Team of the Year’ at the 2021 CIPR PRide Awards in Scotland.

Hannah Blackford joins the agency as Senior Account Manager from a London-based strategic communications agency, where she led campaigns for Coca-Cola Europacific Partners and AstraZenca. Blackford additionally has seven years’ experience in account management, with a wealth of communications experience in industries including the third sector, transport and renewable energy.

Commenting on his new role, Michael Scobbie said: “I’m over the moon to join the team. Muckle has gone from strength to strength in recent years, as evidenced by the slew of awards in 2023 for industry-leading communications campaigns.”  

Hannah Blackford added: “I’m delighted to be joining Muckle Media’s B2B and corporate communications team. It is a business that has strong values, a really talented team, works with interesting and important clients and looks after its people. I’m really looking forward to helping them drive new and existing client growth.”

Commenting on the two new team members, Muckle Media Founder and MD, Nathalie Agnew, said: “We are really excited to welcome Michael and Hannah to the Muckle team. The B2B, crisis and corporate communications team are going through an exciting period of growth and I look forward to working alongside them to continue to deliver award winning work.”

Muckle Media saw a period of continued growth throughout 2023, with corporate new business client wins including charity Culture & Business Scotland and more-than-profit organisation Cyber and Fraud Centre Scotland. Hannah and Michael will work closely to build on Muckle Media’s B2B, crisis and corporate communications services.

Muckle Media was recently awarded ‘PR Consultancy of the Year’ at Scotland’s CIPR PRide Awards, and ‘Agency Employer Brand of the Year’ at the Marketing Society Scotland’s annual awards.

For more information on Muckle Media and the services we offer please get in touch at hello@mucklemedia.co.uk