Muckle Media DAREs to win big at PRCA Awards

Muckle Media DAREs to win big at PRCA Awards

Muckle Media DAREs to win big at PRCA Awards


Muckle Media, the creative communications agency, has been named Scotland’s top Large Consultancy of the Year 2022 at the PRCA DARE Awards in Glasgow.


The event, attended by representatives from across Scotland’s public, private and third sector communications industry, was held at the Trades Hall in Glasgow. This is Muckle Media’s first time winning the large consultancy gong, having held the small consultancy and medium consultancy awards in previous years.


The award is testament to the agency’s prolonged period of growth, securing new clients and growing the agency team across four Scottish offices. Other winners on the night included Police Scotland and in-house team of the year Argyll and Bute Council.


Muckle Media is currently recruiting into its offices in Aberdeen, Edinburgh, Glasgow and Inverness and also offers remote roles under its work where you want to work policy.


Find out more about working at Scotland’s top PR agency here:

Muckle Media flies high with Barrhead Travel appointment

Muckle Media flies high with Barrhead Travel appointment

Muckle Media flies high with Barrhead Travel appointment

We are delighted to have been appointed by the UK’s number one travelagent Barrhead Travel, an Internova Travel Group company, to support with its PR on a retained basis.

Following a competitive pitch process, Muckle Media was appointed to support BarrheadTravel on a number of campaign activations and announcements throughout 2022 and beyond, including continued support of the brand’s “Book Human, Book Barrhead Travel” campaign that launched at the start of the year.

Muckle Media Director, Chris Batchelor, said: “As the travel sector gets back up and running again, we’re delighted to be working alongside the UK’s number one travel agent and promote all the fantastic work they’re doing. We have loved getting to know the team at Barrhead Travel and looking forward to working with, and becoming an extension of, the team over the course of 2022 to make sure it is a success.”

Jacqueline Dobson, President of Barrhead Travel, said: “Travel is, finally, on the minds of consumers across the country after two long years of lockdown and we have plenty of news to share as travellers return to their high street agencies.

“We’re really pleased to be working with Muckle Media who demonstrated excellent knowledge of retail PR activity and creative solutions to some of our most complex messaging challenges.”

This latest win for Muckle Media forms part of the creative agencies continued growth over the last 12 months following the acquisition with food and drink agency Taste Communications.

UMi appoints Muckle Media to help ‘make it easier’ for businesses

UMi appoints Muckle Media to help ‘make it easier’ for businesses

UMi appoints Muckle Media to help ‘make it easier’ for businesses

UMi has appointed creative communications agency, Muckle Media, to help intermediaries, partners, government and business services come together around the common goal of making it easier for SMEs to succeed.  

Following a competitive tendering process, we were appointed to work collaboratively with UMi to help attract organisations from across the business services sector to join the UMi network. 

With offices in Edinburgh, Inverness, Glasgow and Aberdeen and a reach across the UK and internationally, we have extensive experience of bringing stakeholders together to devise innovative solutions to common business challenges.  

UMi Chief Executive, Nicki Clark, said: “Muckle Media stood out from the crowd as a perfect partner to help us at what is an incredibly exciting time for our business.  They stood out because of their shared values, demonstrated in part through their B Corp certification, their clear understanding of what it’s like to start and run a successful SME, and their track record in supporting businesses throughout the UK and beyond enhance their reach and recognition. 

“Since 2007, UMi has helped over 450,000 businesses to do more and go further and through some exciting enhancements to UMi Sat Nav for business, we’re hoping to reach many more.”  

Muckle Media Managing Director, Nathalie Agnew, added: “We’re thrilled to be working with such a forward-thinking and committed team as UMi. They provide valuable knowledge and resources to businesses across the UK, and we’re excited to help grow their network and support even more businesses to thrive on their journey. 

“We’ve really enjoyed getting to know UMi and are looking forward to becoming an extension of their team over the next 12 months.” 

This year UMi hopes to leverage the expertise of more corporates, blue-chips and large businesses than ever before through its partnership with Muckle Media, making it easier for businesses to think differently, innovate and grow.

Muckle Media will also help UMi grow its business-to-consumer offering and engage with entrepreneurs, start-ups, and SMEs, encouraging them to take advantage of the support and advice available through the UMi Sat Nav.  

Launched late last year, the UMi Sat Nav is a unique platform and mobile application that helps businesses get to their destination quicker and in better shape.  

It brings together the latest finance and funding opportunities, personalised business advice and monthly check-ins, and access to hundreds of events, workshops, tools and resources. 

Sat Nav subscribers also benefit from a range of exclusive discounts and deals with trusted partners, all of which is aimed at taking the hard work out of starting, running and growing a business.  

This latest win for Muckle Media forms part of the creative agency’s continued growth over the last 12 months following the acquisition of food and drink agency Taste Communications in April. 

Taste On The Menu For Muckle Media

Taste On The Menu For Muckle Media

Taste On The Menu For Muckle Media

Muckle Media, the creative communications agency, has acquired Taste Communications Scotland in a six-figure deal.

The strategic growth move by Muckle Media will see the Taste Communications brand retained and the existing team move over to form part of Muckle Media’s wider group of companies.

Taste Communications was formed 10 years ago and fast established itself as Scotland’s first specialist food and drink agency. Its growing reputation has resulted in long term relationships with top luxury brands including Gleneagles, Fairmont St Andrews, Prestonfield and The Three Chimneys.

Muckle Media, Scotland’s first and only B-Corp PR agency, will integrate with Taste Communications over a twelve-month period from 1st April, with Taste founder Stephen Jardine becoming a non-executive Director.

Nathalie Agnew, managing director of Muckle Media said:

“I’ve long admired the work of Stephen and the Taste Communications team and the fantastic brands they work with. This deal builds upon our existing experience helping food, drink and hospitality brands to grow through strategic, creative communications, bolstering our team and client list.

“We look forward to continuing to build upon Taste Communications’ excellent reputation as a specialist food, drink and hospitality specialist agency, bringing our extensive team’s skillset to add value to Taste Communications’ fantastic clients.

“We are actively seeking further investment opportunities as we grow an exciting, nurturing and ethical agency with global ambitions, from our Scottish base.”

Stephen Jardine, founder of Taste Communications added: “After 10 years in business I wanted to find a fresh way to take Taste forward and develop what we have achieved. Nathalie has built a brilliant business with a great reputation and Muckle Media is the ideal home for the next chapter in the Taste story”.

Taste Communications is Muckle Media’s second acquisition and fourth agency brand, joining Muckle Media (creative and strategic PR), community engagement brand Platform PR, which was acquired in 2015 and Relative PR, a spin out brand launched in 2019 to support family-owned businesses with communications.

The agency will relocate to Muckle Media’s Edinburgh HQ at WeWork on George Street. In line with Muckle Media’s core values to be kind, get results and leave the world in a better place, Taste Communications operations will be aligned against the B-Corp framework over the coming twelve months.

Muckle Media scores with sponsorship of Ratho United 2016s

Muckle Media scores with sponsorship of Ratho United 2016s

Muckle Media scores with sponsorship of Ratho United 2016s

We are delighted to be sponsoring local youth football club Ratho United, with its logo appearing on the 2016 teams’ kit.

Established in 2020, Ratho United Youth Football Club is passionate about creating an inclusive and accessible environment for youngsters to train and play football with their friends.

The community football club which welcomes girls and boys aged between 5 and 11 will don the Muckle Media logo across their newest team – 2016s – strips which are worn to the weekly training sessions, friendly matches and tournaments.

The club is dedicated to promoting and developing health and fitness in children, aligned with our commitment to giving back to the communities it works in.

Putting inclusivity at the forefront of their mission, Ratho United is passionate about creating a space which fosters friendships, community spirit, respect and sportsmanship.

Nathalie Agnew, Managing Director at Muckle Media said; “The positive and inclusive ethos of Ratho United Football Club is something that resonates strongly with the team at Muckle Media. We are very passionate about finding ways in which we can positively contribute to communities and provide help and funding where possible. Sponsoring Ratho United 2016s is something which we are very excited about and thrilled to be a part of.”

Mikey Stewart, Volunteer Coach and Committee Member at Ratho United said; “We are delighted that Muckle Media has joined us as a sponsor, helping support the formation of our latest year group of 2016s. Community spirit is one of Ratho United’s core values, so we are pleased to partner with local businesses that work in our communities.”

Talking about Pride not in June? Tips to queer inclusion in the workplace

Talking about Pride not in June? Tips to queer inclusion in the workplace

Talking about Pride not in June? Tips to queer inclusion in the workplace

When pride comes along every June, it is a time of celebration and joy, but I know I am not the only queer person who feels frustrated by the amount of rainbow washing companies apply to their campaigns and socials. To cultivate an environment of safety and respect, where queer people can openly live their identity in the workplace all year round, and not just one month of the year, the below tips are easy to implement, but can go a long way.  

  • Everyone on your team should understand what ‘LGBTQ+’ means

This may seem basic to some, but you cannot assume that everyone has the same level of understanding. For those who don’t know, the community represented by the LGBTQ+ acronym is generally defined as anyone who identifies as lesbian, gay, bisexual, transgender, queer, intersex, asexual, or other sexual orientations and gender identities. ‘Queer’ is an umbrella term used by many LGBTQ+ people to mean they are not heterosexual or cisgender. It was originally a slur, which meant ‘odd’ or ‘strange’, but it has since been reclaimed.

In general, our society recognises just two genders, male and female, and tends to tie gender identity to biological sex. The idea that there are only two genders is referred to as a “gender binary,” binary meaning “two parts”. “Non-binary” is a term people use to describe genders that don’t fall into the two categories male or female. Being nonbinary is not a ‘fad’. The idea that people do not identify strictly as male or female has existed for centuries. ‘Cisgender’ describes a person whose gender identity is the same as their sex assigned at birth.

  • It should not be the responsibility of your queer colleagues to educate the rest of the team

Of course, people can ask their colleagues for their perspectives, but queer people are not here to educate you. Learning about the LGBTQ+ community needs to come off your own back. Learning about a community you are not familiar with will mean you won’t recognise terms, or understand things, and that’s ok. Books, YouTube videos, and even Netflix shows are great resources to better understand the complexity of LGBTQ+ peoples’ lives.

When creating campaigns around pride, naturally the perspective of queer teammates is beneficial, but do not place an expectation that they will be the source of all ideas because of their identity.

  • Make your internal communications inclusive

If you’ve not already guessed it, language is key for including LGBTQ+ people. You should not make assumptions about how your colleagues identify themselves. By gendering someone as he/him or she/her based on their biological sex, you risk excluding someone without even realizing it. When addressing team members whose gender identities you don’t know for sure, use they/them pronouns and to find out, simply ask them, “hey, what pronouns do you use?”.

In emails or on slack, openings such as “hey all, folks, team, friends, everybody, everyone” are great, genderless phrases. Something as small as putting your pronouns in your email signature and social media profiles makes your allyship visible. It signals to trans and non-binary colleagues that you understand that pronouns are not a given. Of course, not everyone will feel comfortable stating their pronouns in their correspondence, and that’s ok too!

  • Provide training and have open and honest discussions

Most of the time, when a colleague misgenders someone or says something ignorant, it’s exactly that, ignorance. It doesn’t come from a place of mal intent, it’s usually because they are unfamiliar with these issues or don’t have many queer people in their lives. Having open, honest and non-judgmental conversations about what we don’t know, will allow us to identify what knowledge gaps there are on the team and what training needs to be provided to get everyone on the same page.

It takes continuous effort and a desire to learn in order to create a culture of inclusivity in your workplace. When pride comes in June, get involved, but ask yourself why you’re doing it and how you will continue your allyship beyond July 1st.

Muckle Media is First Scottish PR agency to achieve B-Corp status

Muckle Media is First Scottish PR agency to achieve B-Corp status

Muckle Media is First Scottish PR agency to achieve B-Corp status

Commitment to Fair Work and Community Engagement Supports Certification

Due to its commitment to goals beyond profit, Muckle Media is now officially a B Corporation organisation. The creative Scottish PR agency joins big name brands such as Beauty Kitchen, STV, Patagonia and The Body Shop in certifying and pledging to deliver impact through its business model.

Programmes including Muckle Media’s Returners to Communications Programme and Kickstart trainee scheme supported the application, along with Living Wage employer status. Transparency within agency operations and a commitment to continued professional development were also important.

B Corp Certification expects high standard, verified performance in a huge range of social and environmental issues from evaluating your organisation’s mission to reviewing employee benefits and evaluating waste disposal. Complete transparency and accountability are required throughout the process, which involves working with an assessor and evidencing a broad selection of ethical business processes.

Maintaining certification is just as rigorous as achieving the status in the first place and requires involvement and dedication from the whole team. By becoming a B-Corp, Muckle Media has committed to continuing to measure, manage, and improve on the positive impact it has on the environment,  employees, clients, the PR community, and all those around us.

Muckle Media MD, Nathalie Agnew said, “Becoming fully B-Corp certified is a fantastic achievement that the entire team is incredibly proud of. We also appreciate that with this comes a responsibility to fulfil our ongoing commitment and dedication to continuously improve our social and environmental standards. Our pledges to environmental, social and corporate governance issues are at the heart of our business and underpin our strategy for significant growth this year.”

“It has been a lengthy process to get to this point and we recognise that this is only the start of our B-Corp journey. We have a long way to go to achieve our impact ambitions, but we are delighted to become part of this prestigious group of leading organisations that have also reached B-Corp status and are paving the way in the global movement for an inclusive, equitable, and regenerative economy.”

The initial assessment requires a minimum verified score of 80 points to continue with the process, thereafter any gaps are considered to be a work in progress and areas to focus on going forward.

As listed on, in order to achieve certification, a company must:

  • Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing a risk review.

  • Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.

  • Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.

If you are thinking about becoming B-Corp certified and have any questions, please get in touch. We would love to share our experience and tips with you or support you with the process in any way we can.

Cutting through the noise on Super Thursday

Cutting through the noise on Super Thursday

Super Thursday, as its known within the publishing industry, is the busiest day in the publishing calendar – the day that more books come out than on any other. With only around 300 published on October 14 2021, Super Thursday was the lightest in years. But while fewer titles were released, last year’s line-up was extremely strong, with the likes of Billy Connolly’s first full memoir, John le Carre’s final novel, a raft of cookery titles from household names such as Jamie Oliver, Nigel Slater (and not forgetting Peter Sawkins and The Hebridean Baker, which we at Muckle Media successfully launched) competing for best seller status.

With so many high-profile books jostling for position at the top of the charts, it is the job of the publishing PR to create clever, creative campaigns to cut through the noise and ensure that the book and author receive as much publicity as possible, in turn creating all important sales.

PR has always had a large role to play in the promotion of books. Once, publishers used to pay for space in bookshops (such as 3 for 2 offers), but there are fewer opportunities like these nowadays. And as books tend to have a small target audience compared to a mass public audience which some brands enjoy, advertising isn’t an option which many publishers invest in. Authors need a competitive edge which gets them in front of their target audience, so PR is an extremely effective tool for increasing awareness and therefore sales.

An average of 180,000 books a year are published in the UK making the competition for review space in newspapers and magazines fierce. The publicist therefore has to look for effective and imaginative ways in which to promote the book and the author and ensure that the correct audience is being targeted. Interviews, podcasts, events, competitions, opinion pieces, Q&As, social media… the ways in which a PR can promote an author and their new book are vast.

TV and Radio are hugely important when it comes to increasing book sales. We at Muckle Media experienced this first-hand when we were promoting Great British Bake Off 2020 winner, Peter Sawkins’ new book, Peter Bakes, this summer. After securing Peter an interview on the much-coveted BBC Radio 2 Zoe Ball show, Peter Bakes jumped from number 44 to number 3 in Amazon’s Baking Best seller list and whizzed down to number 49 on Amazon’s overall best selling book chart. And after securing The Hebridean Baker a baking demonstration spot on This Morning, we were thrilled to see his book leap from number 27 to number 4 on Amazon’s best selling charts, demonstrating again that the proof is certainly in the pudding that PR is an extremely powerful tool when it comes to book sales.

Here are our essentials for a successful book campaign:

1. Ensure you have the right collateral ready before you reach out to media – an AI (advance information) sheet, images of the author and the book cover, advance copies (digital versions are fine), and importantly – have you read the book?!
2. Know who your target audience is and identify the best media to reach that audience. Be creative and think outside the box!
3. Be available for interviews and events – even the most successful authors go on book tours. In the year before his death, Charles Dickens gave a series of readings around Britain.
4. Be active on social media and connect with relevant followers

Best of 2021

Best of 2021

2021 is finally over. Phew. As we look ahead to 2022, we wanted to appreciate some of the amazing work we saw over the last 12 months in the industry we love. Below is a pick of some of our favourite campaigns (that weren’t delivered by us!), what was your favourite work of 2021?

Nathalie – The Bounty Return Scheme 

I love this campaign by creative PR heavyweights Taylor Herring. Based on a clear insight (consumer research that showed the Bounty is the least loved Celebration chocolate) – they devised a creative campaign aligning Bountys with another unloved Christmas food – the humble Brussels Sprout. The campaign itself is brave for Mars – it’s putting down a popular chocolate bar from their range. But the advert and subsequent PR generated significant media interest and cut through, which I’m sure sold lots of chocolate treats and sparked debate on favourite Christmas food. The simplicity and creativity shines through, making it my favourite campaign of the year, it’s a great example of PR driving ‘through the line’ success. Bounty bars mocked in Christmas advert that admits most Brits can't stand them - Mirror OnlineImage credit: Taylor Herring / Mars Wrigley’s

Jen – Irn Bru “A phenomenal panto”

Nothing says a Scottish Christmas like a panto and a can of Irn Bru to wave away those festive blues. I loved seeing the pairing between Irn-Bru and one of my favourite drag queen’s Lawrence Chaney as “The Fairy Godmaw”.

A vision in orange and blue, Lawrence delivered on Irn Bru’s tongue and cheek humour aswell as gaining widespread coverage and driving online conversation.

Despite production worries, it was a great way for Irn-Bru to end the year after Alexandria Ocasio-Cortez grabbed headlines when sampling the much loved drink at this year’s COP26.

Well done, hen.Irn-Bru: Why Lawrence Chaney is perfect as the Fairy Godmaw for new Christmas campaign | The ScotsmanImage credit: agbarr / Leith Agency / John Doe

Chris – Aldi launches its own clothing range 

Aldi are the masters of not taking themselves too seriously. We all still talk about #FreeCuthbert (and round 2 with the Christmas gin), but I really loved the launch of the Aldi Mania clothing range as part of its Specialbuy range. 

The range of men’s, women’s and unisex clothes was launched with a genius advert that took a cheeky swipe at a well-known sports brand, and media loved it. That, paired with tonnes of coverage, and influencers like Tommy Fury showcasing the range, meant it sold out instantly (another PR story itself). All resulting in the release of a winter collection range, launched with an online catwalk show with models sporting the full range strutting down Aldi’s celebrated middle aisle, which was available to watch on its Facebook and Twitter pages.

As LADbible put it: ‘Fair play to Aldi, the company certainly seems to understand how this whole marketing thing works.’Aldi launches new 'Aldimania' loungewear range with prices starting from just £1.49 - Daily RecordImage credit: Aldi UK

Jess – Caramilk Just Ask An Aussie

We all have those holiday favourites that you stock up on when away and wish were sold locally. Cadbury Caramilk played on this, and that Aussie sense of humour, with their latest creative campaign.

Previously only available to buy Down Under, who better to extoll the virtues of one of their favourite treats for the UK launch than the passionate Aussies themselves. I loved the playfulness of this campaign from Mondelez and global creative agency, VCCP London, which featured real life quotes from Aussies on the chocolate wrappers, like “You’re rather have it than financial stability”.  

If that wasn’t enough, Brits were also given the option to ask an Aussie themselves to find out exactly why the product was such a favourite, with billboards offering up an actual Aussie for people to quiz all things Caramilk. Targeted at UK millennials this bold campaign and great photo opp certainly captured the imagination and let fans themselves do the talking.Cadbury installs real-life Aussies on billboards to promote CaramilkImage credit: Cadbury / VCCP London

Lynsay – Specsavers ‘It’s Coming Home’ 

The phrase ‘it’s coming home’ was practically the sound of British summer last year as the long-awaited 2020 Euros finally took place. Naturally, PR agencies across the country also tried to ‘bring it home’ by using the Euros in their creative campaigns, but no one did it quite as well as Specsavers.

Partnering with Tangerine Communications, Specsavers created a billboard which copied the form of a traditional eye chart, but with one important twist. Instead of a selection of random letters decreasing in size, the chart humorously spelled out the drunken chant that we’ve all come to know and love, ‘it’s coming home’. 

Not only was their billboard an incredibly creative way to jump on a current trend, but it also did a great job of connecting British people during a trying time with something universal and relatable. 

It's Coming Home - Specsavers' Euros Reactive Campaign — Tangerine

Image credit: Specsavers / Tangerine 

Following COP26 the spotlight is firmly on sustainability, so how should consumer brands be behaving?

Following COP26 the spotlight is firmly on sustainability, so how should consumer brands be behaving?

Scotland played host to the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow earlier this month and there was no way you could miss it as it took over news agendas, social channels and general conversation.

Designed to bring parties together to accelerate action towards the goals of the Paris Agreement and the UN Framework Convention on Climate Change, the need for change was made clear but what is the desire for these changes and what does this mean for consumer brands?

While brands measure success in various ways, a common theme is always going to be profit. Sustainability, along with ethics, are values we now see running through the culture of some consumer brands but others are still almost exclusively focused on the bottom line and the numbers.

The pandemic is thought to have already shifted consumer behaviours as people realise they need less stuff and instead want more experiences and according to YouGov, who surveyed 2,000+ UK adults earlier this year, sustainability came out as a key consideration for consumers today, with 32% claiming to be highly engaged with adopting a more sustainable lifestyle.
As many as 28% of those surveyed went as far as to say that they have actively stopped buying products due to ethical or environmental concerns. If you focus in on generation Z alone (24-year-olds and under), that number jumps from 28% to a massive 45%. Gen Z are the future and as wealth transfers to this younger generation, sustainability and ethics need to become standard practice and brands will need to exhibit transparency to appeal to this newer consumer.

With every generation, sustainability will only become more and more ingrained in purchasing decisions. Most brands have started the conversation and taken some action regarding their sustainability credentials (and they’d be mad not to) but it is clear they must take meaningful action now to make their products more sustainable and build accountability into their values. If they don’t, their survival time is likely limited (which is a better outcome than the planet’s survival being limited).

We saw some brands make commitments at COP26 and only time will tell what legacy comes from the conference but it’s clear that consumers are now watching and they have never been so conscious of their spending decisions so brands need to take notice.

EasyJet’s attendance at COP26 saw them announce their desire to be the first to fly passengers in hydrogen-powered Airbus aircrafts from 2035 and British fashion brands including Burberry, Stella McCartney and Mulberry took part in a fashion show at the global event, pledging their commitment to making changes for the good of the environment.
While organisations look at ways to meet their consumers increasingly environmentally conscious needs, and promote these credentials to their existing and potential customers, it’s important that ‘greenwashing’ is not a part of the communications process.

‘Greenwashing’ is essentially a tactic we have seen adopted by some organisations who understand the importance of the sustainability message but instead of taking real action they are using their marketing and PR to trick consumers into thinking their products are more environmentally friendly.
This is not a smart move and as we’ve seen with brands who have done this before, it will come back to bite them and ultimately showcase them as a brand that is not trustworthy. It is therefore vital that organisations actually commit to greener values and carefully consider how they communicate their efforts to avoid backlash. Transparency is now too important for any brand to ignore.

National Trust for Scotland appoints Muckle Media to lead on PR

National Trust for Scotland appoints Muckle Media to lead on PR

We’re delighted to announce that we have been appointed by the National Trust for Scotland to support its PR on a retained basis.

We will be supporting on a number of activations and announcements throughout 2022 and beyond for the National Trust for Scotland, including the launch of its new 10-year strategy. Muckle Media was appointed to the brief after a competitive pitch process.

Muckle Media Founder, Nathalie Agnew, said: “National Trust for Scotland has long been one of our dream accounts and winning the opportunity to work with such an esteemed charitable organisation is a huge honour for us. Heritage, the environment, and conservation are important topics of huge relevance right now, so we look forward to supporting the brand to communicate its leadership position in this space. There are lots of exciting developments at the National Trust for Scotland over the coming year and we can’t wait to work with them to make sure 2022 is its most successful year yet.”

Director of Customer & Cause for the National Trust for Scotland Mark Bishop said: “The National Trust for Scotland is at a pivotal point in our charity’s development, as we look ahead to our centenary in 2031. We look forward to working with Muckle Media to connect even more people with the work we do to protect all that makes Scotland special, the beautiful places in our care and their many stories.”

This forms part of our continued growth throughout the year with a number of new client wins and recently announced the opening of our new Aberdeen office, that complements Muckle Media’s existing offices in Edinburgh, Glasgow and Inverness.

For more information on Muckle Media and the services it offers please get in touch

Muckle Media promotes two to Director after sustained growth

Muckle Media promotes two to Director after sustained growth

We are pleased to announced the promotion of current employees, Linsay Brown and Chris Batchelor, to Director, following a period of continued growth. The two will work closely with agency founder, Nathalie Agnew, across client servicing, new business and agency culture.


Linsay Brown joined the agency as an Account Director in 2018, leading on consumer PR accounts including Thistles shopping centre and Gordon & MacPhail. Linsay has been heavily involved in growing the team, with a focus on embedding a positive culture and supporting employee wellbeing, and delivered the successful Returners to Communications programme earlier this year.


After joining Muckle Media in February this year from London-based agency Pretty Green, Chris Batchelor has supported the agency’s new business with several high-profile client wins throughout the year, alongside overseeing a successful brand refresh and relaunch.


Commenting on the changes to the team’s structure, Muckle Media Founder Nathalie Agnew, said: “Chris and Linsay have both played a key role in Muckle Media’s success over the past twelve months, so deserve this recognition and promotion. As we work towards further exciting growth plans I look forward to working alongside Chris and Linsay in their expanded remits.”


Linsay Brown, commented: “Over the last few years the agency has grown rapidly and it has been fantastic to be part of the team behind this. We’ve brought on new team members, won a wealth of new business and focused our efforts on making Muckle Media one of the best communications agencies to work for and with. We have big aspirations for the agency and our team, and I look forward to working with Nathalie and Chris to bring these to fruition.”


Chris Batchelor added: “After moving to Edinburgh earlier in the year after nearly 10 years working at a number of agencies in London, Muckle Media couldn’t have made the switch easier. Not only do we have a talented and supportive team, but we are also delivering high quality work which is reflected in our growth. I’m excited to see what the future holds for Muckle Media as we continue to push ourselves to deliver for both existing and future clients.”


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