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Going beyond the visual

Going beyond the visual

An intro into creating a brand identity

Most people understand the concept of branding, they know that it’s the thing that makes companies recognisable. You might recognise the link between successful businesses and strong branding. But how many people see the role of branding going beyond the visual, going beyond the logo or website and instead the brand being at the very heart of the organisation?  

That’s not to say that creating a visual identity isn’t important, it is. Creating a consistent look and feel so that your audience can easily recognise you is vital.  This includes the business card you hand out to your website and even (when we can return to) the company office.  These touch points should all look and feel consistent.  Think of it like creating layers, building your brand and adding to it with each layer that your audience encounters.

But your brand doesn’t stop with your visual identity.  At the very core of it is understanding who you are, what the business is and its values. If you don’t understand this, no one else will either.

Customers are savvy to the glossy sales pitch, it’s no longer about charm or spin. In fact, it’s not about selling your services at all it’s about telling your story. What truly connects you to your audience is your personality.

By connecting with your audience emotively, through shared values and beliefs, you can encourage loyalty. It’s this customer loyalty which leads to brand advocacy and in an increasingly overcrowded digital world it is this connection, the creation of brand advocates that will help amplify your message and ultimately elevate your business.

Knowing who are and your value proposition and being able to communicate this with your audience is truly what it means to take your brand beyond the visual.

How to get a Clubhouse app invite

How to get a Clubhouse app invite

If you haven’t heard of Clubhouse yet you must have been hiding under a rock somewhere! But for those who don’t know it’s an exclusive, invite-only social media app that hosts audio only chat rooms, where you can listen in and also put yourself forward to join the conversation. 

With rumoured users including Oprah and Jared Leto, many are joining Clubhouse in the hope of being in the same ‘room’ as a top celeb, but there are also lots of business deals being done on the platform, and from a PR perspective it offers a fantastic way to build your own personal brand. 

It’s still new enough for you to get in early (if you can get an elusive invite!) and raise your profile or try and claim ownership of your area of expertise by building clubs and hosting rooms. The Muckle Media team are lucky to have access and we’ve enjoyed joining rooms over the past few weeks, we’re even been on the stage a few times and are hosting our first own room next week. 

If we’ve got your interest, or you were looking for an invite anyway and that’s how you found this, here are the best ways we know of to get a Clubhouse invite:

Option one – Reserve your username 

While it is invite only, you can join the (very long!) waiting list by downloading the app and reserving your preferred username here: this will speed up your registration when you do get an invite. There is also an algorithm that allows your contacts (if you allow access on the app) who are already in Clubhouse to see that you are on the waiting list and they will randomly be invited to let you in without using their limited invites, so a first step idea is definitely to join the list. 

Option two – Ask around! 

The easiest way to get access is to find someone you know who has an invite to spare for you. They are hard to come by though as each member only starts with two, so be selective in who you invite in! Active members receive additional invites regularly, so it’s worth asking friends and contacts if they can let you in when they can. We’ve also seen reports of people selling invites, but we really don’t recommend this route, it’s not in the spirit of the idea and you may be scammed. 

Option three – wait a while 

If you’re not in a rush you can just wait for the invite to arrive or the app to open up – but it’s so much fun in there you really might be missing out.

We’re out of invites for now and prioritising sharing ours with team members and clients, but comment on our post and we’ll let you know if our team ever have spare invites available. 

Building your personal brand? If we can help, on Clubhouse or with wider PR, please get in touch!