Isle of Harris Distillers Perfectly Paired with Taste
Creative communications agency Taste has been appointed by Isle of Harris Distillers to support its PR in 2023.
A dedicated food, drink and hospitality PR brand, now part of the Muckle Media Group, Taste was appointed by the Hebridean distillery company following a competitive pitch process.
The announcement comes hot on the heels of a busy year for Taste, which helped to deliver the most successful Spirit of Speyside Whisky Festival on record and supported the launch of Edinburgh’s Gleneagles Townhouse – the first outpost for the iconic luxury hotel beyond the Perthshire hills.
The experienced team will be supporting PR activity throughout an exciting period of growth for Isle of Harris Distillers, which is set to launch its first ever Single Malt Scotch Whisky in September 2023. Founded in 2015, the distiller has become renowned for its award-winning gin produced on the picturesque Isle of Harris.
Founder and Managing Director of Muckle Media, Nathalie Agnew, said: “This is dream client territory for our dedicated food, drink and hospitality division. We are honoured to be onboard with Isle of Harris Distillers, helping to tell its story at such a pivotal moment in the business’ history.”
Mike Donald, Chief Storyteller at Isle of Harris Distillers Ltd, said: “We’re excited to partner with the team at Taste as we look to share our distillery story even wider than before. It’s a big year for us here in Harris as we launch our first historic whisky The Hearach and continue to grow our family of Isle of Harris Gin fans across the globe. Taste have impressed us with their understanding of our brand, enthusiasm, and creative ideas even at this early stage in our journey together. We’re very much look forward to working together and writing the next chapter of the social distillery.”
The Muckle Media Group has continued to grow over the last 12 months with a number of new client wins and the acquisition of Taste Communications – Scotland’s first food, drink and hospitality agency – in April 2022.
The creative agency has offices in four of Scotland’s major cities: Edinburgh, Glasgow, Aberdeen and Inverness.