General elections, an Olympics, Taylor Swift continuing her world domination. It’s fair to say A LOT has happened this year. In a world where AI can create deepfake videos in seconds, PR has never been so important, with media coverage still the number one trusted source for getting our news.
As we say goodbye to 2024, and look to 2025, here are five reflections on why PR should be on the top of your marketing Christmas list, and how to take it to the next level:
If you’re worried about budgets, PR can be far more cost effective than advertising
And yes it can have just as big as an impact, like when we got people queuing for a record-breaking 18.5 hours to be the first to try Popeyes in Scotland, making it the longest queue time of any Popeyes opening: https://mucklemedia.co.uk/Case-Studies/popeyes/
It has the opportunity to go worldwide
Don’t believe us? See how we got the world talking about Loch Ness: https://mucklemedia.co.uk/delivering-press-coverage-on-a-global-scale/
When done strategically, it has the opportunity to show up outside of traditional PR channels
Like when we got pet influencers talking about how they were celebrating Halloween with Bella + Duke, in our influencer-first campaign: https://www.instagram.com/p/DB1Af5Lo9NE/?hl=en&img_index=5
A picture paints a thousand words
You want to take your story to the next level? A creative photo can often say more than any press release. Like when commuters found scarves on dog statues around Edinburgh for the launch of Edinburgh Dog & Cat Home’s Winter Appeal https://www.instagram.com/p/DB8vCsPIJYa/?hl=en&img_index=1
Lockdown is in the past. Events are back
Despite an ever-increasing digital world, people want to experience things IRL. We helped Rio Steakhouse launch their very first VIP Wine Masterclass, combining the restaurant’s Brazilian Churrascso style dining with six selected wines from the world-famous Zuccardi Valle de Eco Winery: https://www.instagram.com/p/DByxfvZskZR/?img_index=1
If you want to hear how we can help elevate your PR in 2025, get in touch.