My Internship at Muckle Media

When I applied for an internship with Muckle Media, I expected to gain experience in media relations and campaign planning. What I didn’t expect was how quickly I’d feel like part of something meaningful or how much I’d grow both personally and professionally during my time here.

As a master’s student in Strategic Communication and Public Relations at Queen Margaret University, I came equipped with plenty of theory under my belt. But being part of a dynamic, fast-paced agency taught me that no amount of classroom learning can fully prepare you for the thrill of a live campaign or the buzz of securing media coverage for a client.

To say I was nervous on my first day would be an understatement, but the team at Muckle Media made me feel welcome straight away, throwing me into projects with real impact, but never without guidance. I supported everything from researching influencers and writing press releases, drafting media pitches, and contributing to campaign brainstorms. These tasks weren’t just given to me to tick a box, but were real opportunities to contribute meaningfully.

The Muckle Media culture is genuinely supportive. I felt encouraged to ask questions, try new things, and reflect on what I’d learned each day. There’s a real sense that everyone, from interns to directors, is valued and heard. And in a field like communications, that kind of internal alignment makes all the difference.  

This internship showed me that PR is the right career choice for me. It’s the perfect mix of strategy and creativity, and when done right, it makes a real difference. I’ve gained skills I’ll carry into every future role, and I’m grateful to Muckle Media for showing me what smart, values-led public relations really looks like.

My time at Muckle Media didn’t just unlock new potential but helped me realise that I already had it. I just needed the right environment to bring it to life.