Creative PR agency, Muckle Media, has been appointed by restaurateur Dean Banks to support with the PR of his restaurants and premium spirits on a retained basis.

Five years after competing on the BBC show, MasterChef: The Professionals finalist Dean Banks now operates a hugely successful restaurant group in Scotland, including the historic fine dining restaurant, the Pompadour at The Caledonian Hotel, Edinburgh.

Muckle Media’s specialist hospitality division, Taste, will be working on a PR and influencer brief for all seven restaurants, as well as Chef Banks’ premium spirits brands, Lunun Gin and Mond Vodka.

The acquisition of food and drink PR agency Taste Communications has seen the agency win a number of hospitality clients over the past few months including the opening of Popeyes in Scotland, Rio Brazilian Steakhouse and Turtle Bay.

 Taste at Muckle Media Director, Linsay Brown said; “Dean Banks has carved out a unique space within the Scottish food scene, built on years of culinary experience. By working together we’re not only hoping to shine a spotlight on the Dean Banks Group but also the man behind the kitchen.”

Dean Banks, chef & restaurant founder added; “I am very excited to work with Taste at Muckle Media as I have been looking for a PR company for the past two years and have found it hard to find a company that can help with my entire group’s offering. With such an amazing track record and the diversity of Taste at Muckle Media, it fits perfectly with the diversity of my own group. I really look forward to creating a long-term relationship with the team.”