Muckle Media’s marketing stars align at The Marketing Society Scotland’s Awards 2024

Muckle Media’s marketing stars align at The Marketing Society Scotland’s Awards 2024

We celebrated four award wins at this year’s Marketing Society Scotland’s Star Awards, taking home three gold wins for our work with Popeyes in the Communications Category for PR, Sector Category for Retail & Hospitality and our very own Managing Director Nathalie Agnew FCIPR took home Inspirational Agency Leader of the Year.


Putting the ‘aye’ in Popeyes, the Taste team – our specialist hospitality division, stopped traffic and broke global brand sales records when launching the brand’s first Scottish restaurant in Barrhead.


People queued for a record-breaking 18.5 hours, with influencer posts reaching over 1.3 million views across Instagram and TikTok and 82 pieces of press coverage.


Taking home silver in the Communications Category for PR was our client, the Loch Ness Centre for its legendary PR campaign, Nessie or Nonsense which saw us launch the largest ever search for Nessie, The Quest. Our Inverness-based team know that Nessie is more relevant to an international audience than a local one, so our campaign strategy had to focus on dialling up the Loch Ness Monster story for wider UK and international audiences.


Over a four-week period, we generated over 2,300 pieces of coverage for The Quest with media secured across the globe.


Our Loch Ness Centre client team were also honoured with the Chairman’s Award for Small to Medium Enterprise.


Nathalie Agnew, founder and Managing Director of Muckle Media, said:  “We love creating campaigns that help our clients achieve their goals, and it’s wonderful to have our hard work recognised by industry peers. Working with Popeyes and the Loch Ness Centre achieved mass brand awareness and showcased the impact of PR on business growth. I’m immensely proud of the Muckle team for their creativity and hard work. Winning four awards at the Marketing Society Scotland Star Awards is a huge honor, and I thank the judges, our clients, and the Muckle team for making it possible.”

Read more about our award-winning work here.