From commitment to community leadership: How we show up as B Corp
Muckle Media is a proud B Corp. We were the first in our industry to certify in Scotland back in 2022 and we took this as our opportunity to lead our sector and go beyond the badge, using the framework to guide us to deliver better outcomes. Since then, our commitment to balancing purpose and profit has helped us do better not only for our environment and community, but also for our clients and our business.
2025 has been a year of significant momentum for the B Corp movement, and for Muckle Media. As B Lab UK, the non-profit that supports companies through the B Corp Certification process, celebrates its 10th anniversary and introduces ambitious new standards, we celebrated the certification of the 100th Scottish B Corp, Arbikie Distillery. At Muckle Media, we successfully completed our own rigorous recertification, and are proud to have achieved a score of 103.3, marking an increase of 89.4 on our original certification.
Looking ahead to meeting these new, strengthened standards, we have reflected on how we can best improve our impact. For us, one of the key things we can do to leave the world in a better place is through the strategic investment of our time, expertise, and resources, imparting the knowledge we have of core communications skills.
Effective communication is our superpower. The success of every business relies on clear, strategic, and impactful communication – an incredibly valuable resource we can and have been sharing with the wider B Corp community, both as a collective and directly with individual organisations.
Last year, I was incredibly proud to walk in the footsteps of our MD, Nathalie Agnew, in stepping up to take on a leadership role. With the full backing, time, and resources of Muckle Media, I became a Co-chair of B Local Scotland.
Communications leadership is essential in driving the B Corp agenda forward in Scotland. During my time as Co-chair, we have provided a platform for B Corps to network with policymakers and industry leaders, upskilled businesses on how to effectively engage with stakeholders, held the first national B Corp business festival, and organised many valuable social events. All of these initiatives have allowed me to leverage the expertise of Muckle Media to support our mission: driving collective action, sharing best practice, and raising the profile of all B Corps in the region.
Our deep involvement in the community has given us unrivalled access to B Corp insight, placing us at the forefront of emerging standards and granting us an extensive network of mission-aligned suppliers and partners across the connected UK-wide group of Co-chairs and B Corps.
This value’s first approach has not only enhanced our impact as a B Corp but has also enabled us to give our clients a direct line into the purpose-driven business community, the beating heart of Scotland’s wellbeing economy. We have developed a proven network of best-in-class, ethical suppliers and organisations that are led by their values first.
Our communication expertise doesn’t just benefit our clients; we are actively using it to strengthen the entire B Corp ecosystem in Scotland.
We are the perfect communications partner for organisations that aren’t just meeting, but actively setting the standard for responsible business.
If you are looking for an agency whose strategic expertise is validated by its influence, let’s discuss how our commitment to the B Corp movement translates into a competitive advantage for your next campaign.