Some of our favourite travel and tourism campaigns from 2025
We’re always looking to be inspired by all parts of the travel and tourism industry, from visitor attractions to luxury hotels, there is always something to admire. The below is a roundup of some of our favourite campaigns from 2025, from global campaigns to regional launches, big or small, there is always a chance to be creative and deliver
something truly impactful.
Is Iceland AI generated?
Icelandair leant into the country’s natural beauty with a playful reality check. Playing on the wave of AI anxiety and deepfake fatigue Icelandair created a conspiracy movie in
which two travellers insist Iceland is fabricated. Alongside the video was a quiz asking people to guess if images were Iceland or AI, as well as research that found only 43% of people felt sure they could distinguish between an AI-generated and a real travel image.
Giant ball announces opening of Hollywood Bowl Uxbridge
We always appreciate how international or national brands launch in a new area, and we loved how Hollywood Bowl announced the arrival of its new family entertainment
centre in Uxbridge, as locals did a double-take as they walked past a car crushed beneath an enormous two-metre bowling ball. What a way to make an entrance!
Sweden offered ‘on prescription’
Sweden became the first country to be offered “on prescription” by doctors as part of a marketing campaign by Visit Sweden. The tourist board teamed up with medical
professionals to show how holidaymakers can “benefit from the country’s restorative experiences”. This is a prescription note we’d like to get from the doctor!
Wynn Resorts challenge golfers to take on world’s highest hole-in-one
High end hotel operator Wynn Resorts teed up a stunt challenging pro golfers to take on the World’s Highest Hole-in-One. The golf challenge took place 22 storeys above the live construction site for the new Wynn Al Marjan Island with a million-dirham prize on the line. We love how this brings the build to life rather than just through construction
updates.
New technology to scour Loch Ness in search for elusive monster
We were always going to include one of our campaigns to round things off! We worked with The Loch Ness Centre for the return of The Quest in 2025, an annual hunt for the legendary beast that has captivated Nessie enthusiasts worldwide, drawing both locals and visitors to the shores of Loch Ness in the hopes of uncovering the mysteries of the famous loch. To keep The Quest newsworthy, this year we used upgraded the technology to find the famous monster. The result? Coverage from all over the world as everyone waited to see what our remotely operated vehicles found!