Muckle Media, the creative campaign agency, has partnered with SharpSpring to offer a new range of digital PR and marketing services to clients. The partnership, which will see the agency offer discounted SharpSpring licences to clients, will provide a range of new tools to help plan, deliver and evaluate online campaigns.
SharpSpring offers customer relationship management (CRM), marketing automation and campaign tracking, meaning that the agency can now evaluate the success of digital content campaigns in much more detail.
The CRM allows clients to manage and track leads which can be assigned to sales teams and traced back to sources such as social media or PR. The marketing automation element allows the client to nurture leads, by creating a content path that can be tailored for different prospects – e.g. sending retail focused content regularly to prospects in the retail sector. The campaign evaluation tools provide invaluable insights into which activity is working, allowing clients to fully understand the return on investment on their marketing spend.
Muckle Media Managing Director Nathalie Agnew said, “We have been searching for the best partner to offer more digital tools to clients for some time and carried out extensive research into the marketplace before selecting SharpSpring. It was a clear winner due to the simplicity of the platform, the wide range of features and a price point far below most competing products. We can’t wait to work with SharpSpring to help our clients grow.”
Muckle Media is currently offering significantly discounted SharpSpring pricing for early clients during the piloting phase, to discuss how we could help you to deliver more efficient content marketing campaigns please contact us here.