Since Instagram added a video element to the popular photo sharing site, what impact has been felt on Vine? It’s Facebook versus Twitter again, but which do you prefer?
Instagram video allows users to shoot 15 seconds and add filters, just like you would with Instagram photos. Twitter’s Vine allows users to film 6 seconds of video.
The initial reaction seems to favour Instagram video with the number of videos shared on Vine plummeting by 40% the day after the introduction of Instagram video according to data produced by Topsy. Use continued to decline to just 919,000 on June 26th.
Meanwhile, a total of 1.49 million Instagram videos and images were shared on June 26th. However, there are a number of differences between the two social networking tools.
Instagram introduced the option to record video to an already hugely popular photo-sharing service. Its user base of 130 million active monthly users is significantly larger than Vine, which recorded 13 million downloads when it launched its Android app in early June.
It’s a tough market for the new kid on the block, Vine – and a very well timed add-on from Instagram. But Vine is fresh onto the market and is being tried out by new people every day. There will, no doubt, be add-ons from each video sharing platform in a bid to win over new users.
We’re sure this isn’t the last we’ve heard about the battle of the video!