Humour and hashtags: How to drive engagement on social media

Humour and hashtags: How to drive engagement on social media

For brands, consistently generating interesting and engaging content can often be difficult. Recently, however, we have seen some creative marketing by brands on social media, but what are some of the best?

Disney takes on Twitter’s 140 characters

It’s well known that pictures often receive a better response than the standard text tweet or post. To capitalise on this and announce a special event, Disney took Twitter’s 140 character limit literally by assembling 140 of its characters to be photographed in the shape of a hashtag. This simple, creative content was received well by followers, gaining over 2,000 retweets and numerous enthusiastic interactions.


How many times have you ‘liked’ a friend’s #tbt post of them in a rather embarrassing photo from when they were little? It’s not only individuals who can reminisce on social media, brands can share interesting content and look back at the company history or an interesting story. These build relationships between brands and consumers and keep them engaged.

Brand banter

Late last year, Jaffa Cakes, Yorkshire Tea, Tesco Mobile and Walkers Crisps decided to banter back and forth on Twitter, making hilarious reading for followers. The retweets and mentions would attract new followers and potentially new fans of the brands.

Consumer banter

And it’s not just bantering with brands that can attract new fans. Replying to tweets from consumers can show a lighter side of the company. A Sainsbury’s fan recently tweeted the supermarket: “I tried to buy some battered fish from @sainsburys but it didn’t have a bar cod!” In a witty response, Sainsbury’s said: “Were there no other packs in the plaice, or was that the sole one on the shelf? Floundering for an explanation!”



There have been a number of feel-good posts and campaigns from big brands following consumer interactions. One such campaign that took over our newsfeeds and timelines was #FindFaith. Five year-old Faith sent a letter to John Lewis after she accidentally broke a Christmas bauble in-store. She apologised for the accident and enclosed £2 to cover the cost. This prompted a campaign from John Lewis to find the little girl and reward her honestly with a gift from the store.

These are just a few examples of successful interactions and interesting content that can help boost engagement on social media. Reflecting your brand, even on social media, is important. With some planned and reactive campaigns, your brand can boost fans and followers and, in turn, attract new customers.