Having launched earlier this week, STV’s latest addition is in full swing. The STV Glasgow channel is the first local channel launched by the broadcaster, with STV Edinburgh set to launch in early 2015.
A few weeks ago, the Muckle Media team was lucky enough to attend a CIPR event at the new STV Glasgow studios.
The Riverside Show
STV Glasgow’s flagship programme is The Riverside Show, a magazine-style show bringing music, conversation, live cookery and various other features from a great new studio overlooking the SECC and the SSE Hydro. STV director of broadcasting, Bobby Hain hopes the show will reach one million people for at least 10 minutes per day by 2016. Hain aims to build a relationship with the target audience overtime and make STV Glasgow a local staple within the next couple of years.
Bringing back the classics
Broadcasting from noon until midnight everyday means the new channel will feature an interesting mix of news, features and classic programmes. Vintage favourites such as Take the High Road and Taggart will be run alongside an hour of non-English speaking content per week.
New styles of programming will also be showcased on the channel. Tenement TV brings acoustic sessions by the biggest bands from a Glasgow flat. Having hosted the likes of Bastille, Jake Bugg and Gabrielle Aplin, Tenement TV hopes to reach a wider audience via STV Glasgow.
A dedicated channel for Glasgow will let the community see relevant news and local interest stories and offers great opportunities for local brands and events. We’re looking forward to seeing how STV Glasgow grows and eagerly await the arrival of STV Edinburgh!
STV Glasgow will be available to viewers in the west of Scotland on Freeview channel 23, Sky channel 117 and Virgin channel 159.
Photo: Muckle Media’s Nathalie Agnew and Eilidh Marshall visit the set of The Riverside Show and meet presenter David Farrell