Barrhead Travel is one the UK’s leading travel agencies, catering to all types of leisure travel including cruise, long-haul, family getaways, weddings & honeymoons, and tailor-made adventures. Following national lockdowns, as the voice of authority in the travel industry, Barrhead Travel was ready to lead the way in driving the industry’s recovery when travel reopened.
Muckle Media was tasked with establishing and promoting understanding of Barrhead Travel as the authority on travel trends and insights, positioning the business as the UK’s leading travel firm.
Working alongside Barrhead Travel’s internal team, Muckle Media helped amplify the brand’s key messages and national and regional brand awareness through targeted media campaigns.
Muckle Media looked to grow Barrhead Travel’s presence as a national and regional brand while retaining its Scottish legacy.
With a clear plan to press office, Muckle Media ensured there was strong story momentum with a clear PR calendar, creating stories around key travel trends, sales updates, new product and more.
Using national stories, Muckle Media also took a regional approach to media relations, ensuring local stores were supported targeting each stores local media with news stories.
Muckle Media has also secured profiling opportunities for the travel groups President, Jacqueline Dodson, and stores managers across the UK. Muckle Media also supported facilitating a number of press trips, including a Virgin Voyages cruise, resulting in wider travel features.
To date, Muckle Media has generated over 400 pieces of coverage for Barrhead Travel with media secured across the UK, including BBC, The Times, City AM, The Sun, Belfast Live, The National, The Scotsman, The Herald, Good Morning Scotland and more.
This year, Barrhead Travel has broken sales records every month, as the travel industry continues its recovery from lockdowns.