With a wealth of experience spanning established global names like Brown-Forman and Cutty Sark, to celebrated independents such as Lind & Lime Gin and The Port of Leith Distillery, Lucy is a true expert in all things drinks. Over the years, she has honed a deep understanding of the sector, from brand positioning and storytelling to media relations and campaign execution. Her strategic insight, media know-how, and genuine passion for the industry make her a go-to for crafting standout PR campaigns that not only capture attention but also deliver real impact.
When she’s not delivering results for clients, you’ll likely find Lucy geeking out over the latest tipples in one of Edinburgh’s award-winning cocktail bars, heading off on a countryside escape in her trusty Kia Picanto, or chasing adventure as a keen cyclist, runner, and mountain explorer.