Bobby is an accomplished PR professional at Muckle Media, specialising in media relations, content development, and strategic campaigns. With experience across public, private, and third-sector clients, he has secured national coverage for major campaigns and increased donations for organisations like the Edinburgh Dog and Cat Home and the National Trust for Scotland. Bobby has also driven bestseller rankings for book titles and highlighted inspiring student stories from Edinburgh Napier University. Known for his adept social media skills and commitment to ongoing learning, he excels in crafting impactful messages and securing high-profile media features.