Bobby is an accomplished PR professional, specialising in media relations, content development, and strategic campaigns. With experience across public, private, and third-sector clients, he has secured national coverage for major campaigns and increased donations for organisations like the Edinburgh Dog and Cat Home. Bobby has also driven bestseller rankings for book titles and highlighted inspiring student stories from Edinburgh Napier University. Known for his adept social media skills and commitment to ongoing learning, he excels in crafting impactful messages and driving forward high-profile media features. He’s also helped keep the mystery of Nessie alive through securing global coverage for the Loch Ness Centre. Bobby shows his loyalty and resilience by supporting his beloved St Mirren through the highs and lows week in, week out.