Scotland’s PR Consultancy of the year celebrates award winning success
Muckle Media, the creative communications agency, is full of PRide after taking home four awards at Scotland’s CIPR Pride awards.
The agency received gold awards for environmental campaign of the year, integrated campaign of the year and PR consultancy of the year and a silver award for consumer relations campaign of the year.
One of the industry’s most sought-after awards, PR consultancy of the year is awarded to an agency who has had an incredible year in terms of financial performance, client campaigns, business strategy and all-round achievement.
The other categories are judged against a thorough criteria which considers campaign brief, objectives and budget, ideas research and planning, strategy, creativity and innovation, delivery of tactics and measurement, evaluation and impact.
Muckle’s silver award win for consumer relations campaign of the year was secured for its work with Moray Council and Stagecoach Bluebird, delivering a campaign to encourage locals and visitors of the Moray region to utilise public bus routes. The same campaign also secured this year’s gold award for integrated campaign of the year, for successfully implementing a multi-channel approach to reach target audiences.
The environmental campaign of the year was awarded for Muckle’s work with Highlands Rewilding, to promote a three-month fundraising and crowdfunding campaign. With Muckle’s support, the crowdfund exceeded 50% of the initial target within the first three weeks of the crowdfund going live and by the end of the campaign, the crowdfund stretch- target was exceeded, with a closing total of £1.2 million raised from over 725 citizen rewilders.
The agency was shortlisted for a further 5 awards in recognition on its industry leading work including; best use of content, low budget campaign, public sector campaign, not-for-profit campaign, and healthcare and/or wellbeing campaign of the year.
Muckle Media Founder Nathalie Agnew said: “The agency has gone from strength to strength over the last couple of years while we’ve been in a period of rapid growth which has seen us bring on new team members as we’ve built our client base exponentially. We’ve focused our efforts on making Muckle Media one of the best communications agencies to work for and with so I’m delighted to see the efforts of the team being recognised.