Each month, we’ll be introducing you to a member of the Muckle Media team. First up is Eilidh.
- How did you get into PR – what’s your background?
I have a degree in product design which has prepared me for marketing products and being creative with ideas – I love a good brainstorm!
- What’s the best piece of coverage you’ve secured for a client?
On one of the first projects when I joined Muckle Media, we worked with Campbeltown Picture House for its centenary. I had the idea to get a letter from the Queen like anyone else celebrating their 100th birthday would receive. We managed to get this and it secured some great coverage and the project was also nominated for a CIPR PRide award.
- Is there anything you’ve done in your career that you’re particularly proud of?
During a project for charity art trail Ready Steady Gallop, in which horse sculptures were place around Hamilton and South Lanarkshire, one of the sculptures was unfortunately stolen. In response to this, I made suggestions to the client including a #FindAngus social media campaign. We made missing posters and appealed for information via Ready Steady Gallop’s social media pages which received a great response. The first #FindAngus post led to more than 370 shares on Facebook and ultimately helped reach new audiences for the project and the missing sculpture was quickly located. The Ready Steady Gallop project has been nominated for a PRmoment Award for Integrated Communications Campaign of the Year. We’ll find out the result in March.
- What brands/startups do you think are doing a great job with their PR and marketing at the moment?
I like to follow my favourite brands on Instagram and I think the ones that act as lifestyle channels, rather than just selling their products work the best.
I love Protein World’s Instagram posts. The company gives you information on its products, healthy recipe tips and ideas and it often posts workout videos for followers to try. CrossFit’s Instagram is also great; it is regularly updated and is really inspiring. It just makes me want to go and train – exactly the purpose of the account.
A startup that has had huge success recently is Tens. The sunglasses company has built upon its crowdfunding success by keeping itself in the spotlight with award wins and social media campaigns. I love Tens’ branding and every campaign follows the same look, giving the brand a strong identity. The brand has also kept things fresh by launching new ranges early on and kept social media audiences engaged by sharing their photos with the sunglasses on Instagram.
- What’s been your biggest achievement out of work?
My biggest achievements out of work have probably been for archery. I’ve competed in many championships and competitions since I started the sport. At the moment I’m Scottish Outdoor and Bowhunter Champion.
- What’s your favourite song at the moment?
There are so many! If I had to choose one just now, it would probably be Fatherson’s Half The Things.
- How do you like to spend your free time?
In my spare time you’ll find me in the gym, practicing archery or at home drawing or painting.
- What are your ambitions for the future, in and out of work?
I’d love to work on some more interesting social media campaigns for clients and utilise Instagram like some of my favourite brands do. I’d also love to start my own business in the future – I’ve got lots of ideas! Out of work, I’d like to compete more in sports and do more drawing and painting – I’d also like there to be more hours in the day to get all this done!