Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site.

# Muckle Media

PR Agency in Edinburgh, Glasgow & Inverness | Scotland

## Sitemaps

- [XML Sitemap](https://mucklemedia.co.uk/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [The press release is dead, long live the press release!](https://mucklemedia.co.uk/the-press-release-is-dead-long-live-the-press-release/) - By Eleanor Bradford, Director of Corporate Communications, B2B, Crisis and Media Training The value of a good old fashioned press release has come full circle: it is fast becoming the most important piece of PR in your arsenal. That’s because of the radical change in the way search engines operate. When you ask a question,
- [What is the future of PR?](https://mucklemedia.co.uk/what-is-the-future-of-pr/) - What is the future of PR? The future of PR is being shaped by a tension: the rise of technology and the renewed value of human connection. As AI reshapes the way we create, distribute and measure content, the fundamentals of good PR – storytelling, relationship building and trust – are becoming even more essential.Cision’s
- [How hospitality businesses can make the most of the quiet winter period](https://mucklemedia.co.uk/how-hospitality-businesses-can-make-the-most-of-the-quiet-winter-period/) - How hospitality businesses can make the most of the quiet winter period If you’ve ever worked in hospitality, you’ll know the rhythm well. A relentless run-up to Christmas that’s followed by a sharp drop-off as January arrives and consumers rein in their spending. For many restaurants, hotels and bars, the weeks between New Year and Valentine’s
- [Some of our favourite travel & tourism campaigns from 2025](https://mucklemedia.co.uk/some-of-our-favourite-travel-tourism-campaigns-from-2025/) - Some of our favourite travel and tourism campaigns from 2025 We’re always looking to be inspired by all parts of the travel and tourism industry, from visitor attractions to luxury hotels, there is always something to admire. The below is a roundup of some of our favourite campaigns from 2025, from global campaigns to regional
- [From commitment to community leadership: How we show up as B Corp](https://mucklemedia.co.uk/from-commitment-to-community-leadership-how-we-show-up-as-b-corp/) - From commitment to community leadership: How we show up as B Corp Muckle Media is a proud B Corp. We were the first in our industry to certify in Scotland back in 2022 and we took this as our opportunity to lead our sector and go beyond the badge, using the framework to guide us
- [Why Budget Day is your biggest opportunity](https://mucklemedia.co.uk/why-budget-day-is-your-biggest-opportunity/) - Why Budget Day is your biggest opportunity You might have thought that Budget Day on 26th November is a day to sit back, digest Rachel Reeves’ announcements, read the industry analysis and start working out the implications. A communication plan might be on your radar, or might not. Think again. This is an opportunity for
- [Thinking of playing Traitors at the office party?  We did, and this is what happened](https://mucklemedia.co.uk/thinking-of-playing-traitors-at-the-office-party-we-did-and-this-is-what-happened/) - Thinking of playing Traitors at the office party? We did, and this is what happened Earlier this year, at our annual company gathering, the team decided it would be fun to play Traitors. The Director with the darkest hair was picked to be Claudia and envelopes were handed out at the start to all staff,
- [Reeves & Starmer: Is letter writing in PR an underrated skill?](https://mucklemedia.co.uk/reeves-starmer-is-letter-writing-in-pr-an-underrated-skill/) - Reeves & Starmer: Is letter writing in PR an underrated skill? Watching the fallout from Rachel Reeves’ rental licence misdemeanour got me thinking about the way government communications is handling what is quickly escalating into a crisis, and the role and importance of the humble letter. The current coverage has no statements or press releases, instead
- [Manufacturer of ladder used in Louvre heist ‘leans’ in, to expertly piggyback on news agenda](https://mucklemedia.co.uk/manufacturer-of-ladder-used-in-louvre-heist-lean-in-to-expertly-piggyback-on-news-agenda/) - Manufacturer of ladder used in Louvre heist ‘lean’ in, to expertly piggyback on news agenda On the day of the Louvre heist, the phone of ​​Böcker CEO went mad. The ladder used by the jewellery thieves was made by his company. Employees were texting him, ‘Have you seen this?’, ‘What do you think?’. The go-to
- [Muckle Media recognised as one of the UK’s Best Workplaces in Advertising, Media & Marketing™](https://mucklemedia.co.uk/mucklemedia-recognised-as-one-of-uks-best-workplaces-in-advertising-media-marketing/) - Muckle Media recognised as one of the UK’s Best Workplaces in Advertising, Media & Marketing™ Muckle Media, the creative communications agency, is celebrating success after being recognised in the 2025 UK’s Best Workplaces in Advertising, Media & Marketing™ list by Great Place To Work® UK, in the small to medium category. Employees at Muckle Media cited
- [One year in PR](https://mucklemedia.co.uk/one-year-in-pr/) - One year in PR When I got picked for an internship at Muckle Media through Queen Margaret University’s version of speed dating (but make it interviews), I was honestly a bit shocked, but also excited to dive in.Fast forward a year and I’m still here! What started as a month internship turned into a full-time
- [UNLOCKing new potential – My internship at Muckle Media](https://mucklemedia.co.uk/unlocking-new-potential-my-internship-at-muckle-media/) - This summer I joined the team at Muckle Media for a 4-week internship through the UNLOCKED programme created by the John Doe group.Coming from a completely different background in healthcare and after almost a year on maternity leave, I think nervous was an understatement but from the minute I joined, the team at Muckle made
- [Muckle Media recognised as one of the UK’s Best Workplaces in Advertising, Media & Marketing™](https://mucklemedia.co.uk/muckle-media-recognised-as-one-of-the-uks-best-workplaces-in-advertising-media-amp-marketing/) - Muckle Media has been recognised as one of the UK’s Best Workplaces in Advertising, Media & Marketing by Great Place To Work® UK in the 2024 small and medium category.To determine the Best Workplaces™ list, Great Place To Work® UK administered their research-backed Trust Index© employee survey and analysed the responses of UK-based Advertising, Media
- [Muckle Media sponsors Purpose Led Business category at Women’s Enterprise Scotland Awards ](https://mucklemedia.co.uk/muckle-media-sponsors-purpose-led-business-category-at-womens-enterprise-scotland-awards/) - The Women’s Enterprise Scotland Awards, which recognise established and emerging women business leaders from across Scotland, are awards that are close to our hearts here at Muckle Media after the agency took home the ‘Growth Business of the Year’ accolade at last year’s awards.Last night, we had the honour of attending the 2024 awards at
- [Did you know that we have a design studio? ](https://mucklemedia.co.uk/did-you-know-that-we-have-a-design-studio/) - The benefit of a bigger team means more skills, more talent and more ideas! As part of Muckle Media’s acquisition of Spey, Designer and Art Director, Patrick Jordan, has joined Muckle’s Head of Studio, Jill McPherson to bolster our studio capabilities. Here we speak to Jill and Patrick to hear more about their creative backgrounds,
- [Social media shop windows, best practice and trends](https://mucklemedia.co.uk/social-media-shop-windows-best-practice-and-trends/) - We caught up with our Head of Digital, Chris MacRae to understand how he ensures our clients not only stand out online but thrive in the digital landscape, reaching the right audience with impact and precision. What does your role involve, Chris? In my role as Head of Digital, I primarily oversee social media activity both
- [Is PR on your marketing Christmas list? ](https://mucklemedia.co.uk/is-pr-on-your-marketing-christmas-list/) - General elections, an Olympics, Taylor Swift continuing her world domination. It’s fair to say A LOT has happened this year. In a world where AI can create deepfake videos in seconds, PR has never been so important, with media coverage still the number one trusted source for getting our news.As we say goodbye to 2024,
- [Are you ready for 2025…? Taking corporate communications to the next level](https://mucklemedia.co.uk/are-you-ready-for-2025-taking-corporate-communications-to-the-next-level/) - Brands in 2024 have wrestled with shifting social media dynamics, a huge change in the political landscape and further technological and AI advancements. Some of these key trends are set to continue to shape the industry and the way we work in 2025, so here is some insight from Muckle Media’s corporate communications specialists: a
- [How flexible working can positively reimagine our 9-5](https://mucklemedia.co.uk/how-flexible-working-can-positively-reimagine-our-9-5/) - How flexible working can positively reimagine our 9-5In the same week President Trump signed an executive order forcing all federal workers to stop working remotely (or they will be fired, bar a few exemptions), Ex-Asda boss, Lord Rose claimed that “working from home is not proper work” and that in doing so we’re setting the county back
- [The art of influencing](https://mucklemedia.co.uk/the-art-of-influencing/) - The art of influencing We caught up with influencer engagement expert, Amy Anthoney, on how brands can successfully integrate influencers into their PR and marketing strategies. With years of experience navigating the ever-evolving social and digital landscape, Amy highlights her top five tips for achieving a strategic and thoughtful approach to influencer partnerships; 1. Engagement
- [Supporting women-led business through our purpose driven ethos ](https://mucklemedia.co.uk/supporting-women-led-business-through-our-purpose-driven-ethos/) - Supporting women-led business through our purpose driven ethos “If you don’t know where you are going, any road will get you there.” Those words from a passage in Alice In Wonderland by Lewis Carroll are an apt way of illustrating the importance of knowing what you want to achieve both in life and work. They
- [More than a message, why communicating your value is more important than ever ](https://mucklemedia.co.uk/more-than-a-message-why-communicating-your-value-is-more-important-than-ever/) - More than a message, why communicating your value is more important than ever Every March we celebrate B Corp Month to recognise the people and the businesses redefining how we deliver impact out in the world. This year, I had the privilege of partnering with my fellow B Local Scotland Co-chairs, Muckle Media’s fabulous leader
- [Launching a restaurant in a new market: A local PR & communications guide](https://mucklemedia.co.uk/launching-a-restaurant-in-a-new-market-a-local-pr-communications-guide/) - Launching a restaurant in a new market: A local PR & communications guide For any restaurateur, breaking into a new market is thrilling – whether it’s your very first venue or the latest addition to your restaurant empire, there’s a world of possibility with a whole new audience of potential customers at your doorstep, hungry
- [The art of conversation: Why good chat is still PR gold](https://mucklemedia.co.uk/the-art-of-conversation-why-good-chat-is-still-pr-gold/) - The art of conversation: Why good chat is still PR gold I sometimes wonder – has conversation become a lost art?In a world where emails, WhatsApps, Teams calls and DMs dominate our daily lives, it’s easy to overlook, and perhaps forget, the power of a proper, face-to-face natter. But for me, conversation is everything. It’s
- [Muckle Media wins big at the 2025 PRCA DARE Awards Scotland ](https://mucklemedia.co.uk/muckle-media-wins-big-at-the-2025-prca-dare-awards-scotland/) - Muckle Media wins big at the 2025 PRCA DARE Awards Scotland We’re still riding high after taking home five golds at last week’s PRCA DARE Awards Scotland. From purpose-driven projects to powerful storytelling, it was a night that recognised bold thinking, big ideas and the brilliant people behind them. Rising Star of the Year – Olivia Messina A standout
- [My Internship at Muckle Media](https://mucklemedia.co.uk/my-internship-at-muckle-media/) - My Internship at Muckle Media When I applied for an internship with Muckle Media, I expected to gain experience in media relations and campaign planning. What I didn’t expect was how quickly I’d feel like part of something meaningful or how much I’d grow both personally and professionally during my time here.As a master’s student
- [Spey and Muckle Media shine at The Marketing Society Scotland Star Awards 2025](https://mucklemedia.co.uk/spey-and-muckle-media-shine-at-the-marketing-society-scotland-star-awards-2025/) - Spey and Muckle Media shine at The Marketing Society Scotland Star Awards 2025 Muckle Media and Spey are once again celebrating after winning a trio of awards at The Marketing Society Scotland Star Awards 2025, including a gold, a silver and a bronze in what was a highly competitive night with some exceptional campaigns.As the
- [Running the Royal Highland Show press office is an udderly brilliant job ](https://mucklemedia.co.uk/running-the-royal-highland-show-press-office-is-an-udderly-brilliant-job/) - Running the Royal Highland Show press office is an udderly brilliant job It’s not often that you get to go to work with over 6,000 cattle, sheep, horses and goats, not forgetting donkeys, alpacas, honeybees and sheep dogs! But that’s exactly what the Muckle team did this weekend when we took-up office with a view
- [Training up during a lockdown](https://mucklemedia.co.uk/training-up-during-a-lockdown/) - Written by Jenna Maclean - Trainee PR Account Executive, 2021 Over the last five months, I’ve been a trainee account executive at Muckle Media, taking my first steps into the world of PR. Before seeing the job advertisement, PR wasn’t something I’d ever considered or really knew much about, but after reading the advert I
- [Giant Easter eggs and edible billboards: How can brands use PR this Easter?](https://mucklemedia.co.uk/giant-easter-eggs-and-edible-billboards-how-can-br/) - Holidays can be great for public relations. Christmas gift guides let consumers see your latest product, January is great for exercise DVDs and gadgets and Halloween is perfect for costumes and sweets. But what about Easter? We take a look at how brands have tied their product to the holiday using public relations and social
- [A very digital Easter](https://mucklemedia.co.uk/a-very-digital-easter/) - As with most holidays and special occasions, Easter offers many opportunities for brands and today, it's more important than ever to ensure that campaigns are integrated across channels. We take a look back at some of the best Easter brand campaigns. Asda's digital Easter egg hunt Supermarket chain Asda worked with a creative digital agency
- [Some very merry Christmas PR!](https://mucklemedia.co.uk/some-very-merry-christmas-pr/) - 2013 has been another great year, full of new products, interesting marketing and wacky stunts. But what have been the most spectacular PR stunts in the run-up to Christmas? High Street retailer Game had a great idea to spread cheer this festival season; Christmas dinner in a can! And why did they do this? Because
- [Muckle Media Gold Winner in 2013 Scotland CIPR PRide Awards](https://mucklemedia.co.uk/muckle-media-gold-winner-in-2013-scotland-cipr-pri/) - Inverness, 28th October 2013, Muckle Media has been named gold winner of Outstanding Small Consultancy in the 2013 Scotland Chartered Institute of Public Relations (CIPR) PRide Awards, announced on Thursday at a black-tie dinner at The Grand Central Hotel, Glasgow. This year saw a large number of the region’s leading public relations practitioners attend the
- [Social media and the best campaigns of 2013](https://mucklemedia.co.uk/social-media-s-best-campaigns-of-2013/) - Social media is a great way for brands to connect to consumers. So, how have brands used the various platforms to get retweets, shares and pins? This year has seen a variety of social media campaigns with the aim of getting consumers to retweet, share or pin a brand’s latest offering. Brands making an impact
- [Choosing the right social media for your brand](https://mucklemedia.co.uk/choosing-the-right-social-media-for-your-brand/) - It’s clear how important social media has become for brands wishing to reach consumers. In fact, the number of internet users on social media has jumped from 9% in 2005 to a massive 89% in 2013 according to masters-in-marketing.org (https://bit.ly/1a0RtTq). With more and more social networking sites being used, it’s important for brands to utilise
- [Accelerating your business - Disney style](https://mucklemedia.co.uk/accelerating-your-business-disney-style/) - There seems to be more start-up businesses than ever before and start-up accelerators are giving many of them the help they need to grow. Even Disney is getting in on the action! The Disney Accelerator, run in conjunction with Techstars, will give a unique opportunity to businesses in Los Angeles to receive funding and mentoring
- [Muckle Media shortlisted for two CIPR PRide Awards including Outstanding Small Consultancy](https://mucklemedia.co.uk/shortlisted-cipr/) - Muckle Media has been shortlisted for two awards at the 2013 CIPR Scotland PRide Awards, announced today. Muckle Media has been recognised for its outstanding work across the region, and has been nominated for two awards including Outstanding Small Consultancy and Not-For-Profit Campaign. This year marks the tenth anniversary of the CIPR PRide awards, which
- [Muckle Media shortlisted for three CIPR PRide Awards including Outstanding Small Consultancy](https://mucklemedia.co.uk/muckle-media-shortlisted-for-three-cipr-pride-awar/) - Muckle Media has been shortlisted for three awards at the 2014 CIPR Scotland PRide Awards, announced today. Muckle Media has been recognised for its outstanding work across the region, and has been nominated for three awards including Corporate and Business Communications Campaign, Low Budget Campaign and Outstanding Small Consultancy which the agency won at the
- [Entrepreneurial Spark kicks off 2015 with a bang!](https://mucklemedia.co.uk/entrepreneurial-spark-kicks-off-2015-with-a-bang/) - The New Year continued with even more momentum than 2014 for start-up accelerator Entrepreneurial Spark. The Entrepreneuring Awards As part of Muckle Media's PR support, the team's first job was the Entrepreneuring Awards. Held in Glasgow on the 9th of January, the night celebrated the best of the UK's entrepreneurial talent. The awards featured an
- [The dark side of media isn't so bad](https://mucklemedia.co.uk/the-dark-side-of-media-isn-t-so-bad/) - By Dominic Jeff The move from journalism to PR is such a well-trodden path that newspaper reporters have developed a slang term for it: “going over to the dark side”. It’s safe to say, having just made the move, that this phrase encompasses a certain sense of moral superiority which members of the fourth estate
- [Youth Champion announced for Scottish food and drink conference](https://mucklemedia.co.uk/youth-champion-announced-for-scottish-food-and-dri/) - The Taste for Tourism conference, which aims to make Scotland one of the world’s top food tourism destinations, has found an enthusiastic champion after running a competition offering the chance for a young person to address delegates at the conference in Oban early next month. Winner Daniel Campbell can truly claim to be born and
- [Shopping basket dating and brewery weddings: Feeling the love for Valentine’s marketing](https://mucklemedia.co.uk/shopping-basket-dating-and-brewery-weddings-feelin/) - Whether you’re loved up, happily single or contemplating making use of a break-up service brands have been showing the love for February the 14th. Tesco’s Basket Dating Supermarket giant Tesco has been lending a helpful hand to shopping singletons by matching them with potential suitors based on the content of their shopping baskets. A promotional
- [Snapping up the Olympics](https://mucklemedia.co.uk/snapping-up-the-olympics/) - As news consumption continues to evolve, brands and events are constantly looking for the most effective ways to reach audiences. People want news on the go and want to be constantly kept up to date with breaking news and updates from the events that interest them. Smartphones bring a whole host of possibilities to users,
- [Muckle Media has become a Corporate Affiliate of the CIPR](https://mucklemedia.co.uk/muckle-media-has-become-a-corporate-affiliate-of-t/) - In a commitment to promoting professional standards, Muckle Media has become a corporate affiliate of the Chartered Institute of Public Relations (CIPR). The affiliation will help Muckle Media develop and nurture its team of grade A PR professionals through tools including: Workshops introducing CPD, ethics and the CIPR Code of Conduct Insight briefings revealing the latest thinking
- [IoD shortlisting for Muckle Media MD](https://mucklemedia.co.uk/iod-shortlisting-for-muckle-media-md/) - Muckle Media Managing Director, Nathalie Agnew, has been shortlisted for two awards at the IoD Scotland Director of the Year Awards. The winners for all categories will be revealed on Thursday 23 March at the Awards Ceremony & Gala Dinner at the Crowne Plaza Glasgow. The Awards Ceremony will be hosted by Grant Stott and the evening will be
- [Muckle Media shortlisted for three Public Sector Communications Awards!](https://mucklemedia.co.uk/muckle-media-shortlisted-for-three-public-sector-c/) - We are delighted to be shortlisted for three Public Sector Communications Awards for Agency of the Year and Media Relations Campaign of the Year, for work with both Entrepreneurial Spark and V&A Dundee Design in Motion. The Agency of the Year shortlist comes only months after acquiring Platform PR and beginning work with exciting clients
- [Customers First for Fife as Kingdom Receives Recognition from WorldHost](https://mucklemedia.co.uk/customers-first-for-fife-as-kingdom-receives-recog/) - Fife Tourism Partnership, one of our clients at Muckle Media, has been hitting the headlines and gaining coverage on Kingdom FM after Fife was awarded WorldHost Customer Service Destination status. Fife has been awarded WorldHost Customer Service Destination status helping to set Scotland apart as a visitor destination thanks to its outstanding customer service. The
- [Muckle Media partners with SharpSpring to offer leading marketing automation platform to clients](https://mucklemedia.co.uk/muckle-media-partners-with-sharpspring-to-offer-le/) - Muckle Media, the creative campaign agency, has partnered with SharpSpring to offer a new range of digital PR and marketing services to clients. The partnership, which will see the agency offer discounted SharpSpring licences to clients, will provide a range of new tools to help plan, deliver and evaluate online campaigns. SharpSpring offers customer relationship
- [Muckle PRoud to be shortlisted for six industry awards](https://mucklemedia.co.uk/muckle-proud-to-be-shortlisted-for-six-industry-aw/) - Muckle Media finished last week on a high after being shortlisted for six CIPR PRide awards, including outstanding public relations agency. The extensive shortlist reflects an exciting six months for Muckle Media, working on high profile client campaigns such as ultra-endurance athlete Mark Beaumont’s challenge to cycle around the world in 80 days, and launching
- [Muckle Media shortlisted four times at prestigious CIPR PRide Awards](https://mucklemedia.co.uk/muckle_media_shortlisted_four_times/) - Muckle Media, the creative communication campaigns agency, has been shortlisted for four awards at this year’s CIPR PRide Awards, taking place on 13th October at The Assembly Rooms, Edinburgh. The agency, which acquired Platform PR in November last year as part of its strategic growth plans, has been shortlisted in the following categories: Outstanding Public
- [Are internships the path to success?](https://mucklemedia.co.uk/are-internships-the-path-to-success/) - Whether you’re still in education, a graduate, or trying to break into a new industry after a career change, internships are a common way to get started in a number of industries. While there are plenty of horror stories out there, they can be incredibly valuable in building a career. Here at Muckle Media we
- [Choose or Lose – Controversial Campaign Success](https://mucklemedia.co.uk/choose-or-lose-controversial-campaign-success/) - Controversy can be a good thing when it comes to getting people talking and this week we have to applaud Walkers for its controversial new campaign #chooseorlose in which three of its classic crisp flavours are pitted against some internationally inspired offerings. The public are taking to twitter to express their opinions on this latest
- [Muckle Media named Public Spirited Agency of the Year at UK Public Sector Communications Awards in London](https://mucklemedia.co.uk/muckle-media-named-public-spirited-agency-of-the-y/) - Muckle Media, the creative PR and marketing agency, has been named Public Spirited Agency of the Year at a high profile event in London celebrating the best in public sector communications. The awards ceremony, which showcased work from across local and national government, emergency services and other areas of the public and third sector followed
- [The social side of sales](https://mucklemedia.co.uk/the-social-side-of-sales/) - We all know that social media brings a host of opportunities for businesses to reach their target audiences and boost sales, if done well. In fact, 56% of firms with a social media strategy in place have generated sales via social media and 45% of small businesses with turnover under £250,000 have generated sales using
- [Muckle Media shortlisted for 14 PRCA DARE awards](https://mucklemedia.co.uk/muckle-media-shortlisted-for-14-prca-dare-awards/) - Muckle Media has been shortlisted for 14 PRCA DARE awards, including Large Consultancy of The Year, Consumer Relations, Media Relations and the Integrated Campaign award. The shortlist reflects a really exciting 12 months for Muckle Media including an impressive array of campaigns, new client wins and success stories including Finding your Feet – A Global
- [Spreading the message - Recap from our #CommsCamp Channels Webinar](https://mucklemedia.co.uk/spreading-the-message-recap-from-our-commscamp-channels-webinar/) - With Muckle Media, Managing Director Nathalie Agnew, Director Rosemary Gallagher and guest speaker The Herald's Business Correspondent, Kristy Dorsey. Channels is a discussion we feel needs to wait until you have the right audience and strategy in place. It may feel quite late on but when you're looking at a big, creative and strategic plan
- [Quadruple Win for Muckle Media at PRCA DARE Awards](https://mucklemedia.co.uk/quadruple-win-for-muckle-media-at-prca-dare-awards/) - Muckle Media celebrated four wins at the PRCA DARE Awards last night, taking home the Medium Consultancy of the Year, Industry Leader of the Year, Rising Star of the Year, and Internal Communications Campaign of the Year gongs. The creative communications agency with offices in Edinburgh and Inverness collected the awards at the coveted black-tie
- [Leading entrepreneur to deliver free inspirational insights at Inverness event](https://mucklemedia.co.uk/leading-entrepreneur-to-deliver-free-inspirational-insights-at-inverness-event/) - Angus MacDonald OBE, who has built and sold five significant businesses whilst based in the Highlands, will share his inspiring entrepreneurial journey with the Highlands’ business community at a free event at Inverness College on Thursday 30th May. MacDonald first established his reputation in the 1990s in his 20s, building and selling a data company to
- [Muckle Media acquires Spey](https://mucklemedia.co.uk/muckle-media-acquires-spey/) - Scotland’s first two PR agencies to certify as B-Corps are coming together, after Muckle Media acquired 100% of Spey’s shares, making it a fully owned subsidiary.The deal, which grows the collective team at the two agencies to over 35 people, is a further step in Muckle Media’s ambitious growth plans, following the successful acquisition and
- [Muckle Media Officially Recognised as a ‘Great Place To Work’   ](https://mucklemedia.co.uk/muckle-media-officially-recognised-as-a-great-place-to-work/) - Muckle Media Officially Recognised as a ‘Great Place To Work’ Muckle Media, the creative communications agency, is celebrating success after being recognised as one of the UK’s Best Workplaces™ 2024 by Great Place To Work, ranking 41st out of 100 in the award’s small business category. A prestigious accolade, with Great Place To Work being
- [Muckle Media’s marketing stars align at The Marketing Society Scotland’s Awards 2024](https://mucklemedia.co.uk/muckle-medias-marketing-stars-align-at-the-marketing-society-scotlands-awards-2024/) - We celebrated four award wins at this year’s Marketing Society Scotland’s Star Awards, taking home three gold wins for our work with Popeyes in the Communications Category for PR, Sector Category for Retail & Hospitality and our very own Managing Director Nathalie Agnew FCIPR took home Inspirational Agency Leader of the Year. Putting the ‘aye’ in
- [Muckle Media gets a taste for the finer things in life with appointment by chef Dean Banks](https://mucklemedia.co.uk/muckle-media-gets-a-taste-for-the-finer-things-in-life-with-appointment-by-chef-dean-banks/) - Creative PR agency, Muckle Media, has been appointed by restaurateur Dean Banks to support with the PR of his restaurants and premium spirits on a retained basis.Five years after competing on the BBC show, MasterChef: The Professionals finalist Dean Banks now operates a hugely successful restaurant group in Scotland, including the historic fine dining restaurant,
- [Edinburgh PR agency hosts careers day for aspiring communication professionals ](https://mucklemedia.co.uk/edinburgh-pr-agency-hosts-careers-day-for-aspiring-communication-professionals/) - Edinburgh PR agency hosts careers day for aspiring communication professionals Muckle Media, the Edinburgh-based creative communications agency, hosted its first ‘Bright Careers. Realised.’ day for over 30 aspiring PR professionals in its Edinburgh office. The initiative was launched to help kickstart the careers of emerging talent looking to get into the industry. Aspiring PR and communications
- [Iain Valentine Appointed as Non-Executive Chair of Muckle Media](https://mucklemedia.co.uk/muckle-medias-hospitality-team-welcomes-iconic-brand-to-its-hotel-portfolio-2/) - Iain Valentine Appointed as Non-Executive Chair of Muckle Media Muckle Media, the creative communications agency, has appointed Iain Valentine as its first Non-Executive Chair. With a wealth of experience in leading award-winning digital, creative, and brand agencies, Iain brings over 25 years of strategic leadership and agency growth to Muckle Media, the first Scottish PR
- [Muckle Media’s hospitality team welcomes iconic brand to its hotel portfolio](https://mucklemedia.co.uk/muckle-medias-hospitality-team-welcomes-iconic-brand-to-its-hotel-portfolio/) - Muckle Media’s hospitality team welcomes iconic brand to its hotel portfolio Muckle Media, the creative communications agency, is welcoming a new client to its 2024 roster of food, drink and hospitality clients following a period of sustained growth. The dedicated food, drink and hospitality PR team, ‘Taste’, which has been part of the Muckle Media Group
- [Unlock your PR potential: Scottish B-Corp agency, Muckle Media to host 'Introduction to PR' day in Edinburgh ](https://mucklemedia.co.uk/unlock-your-pr-potential-scottish-b-corp-agency-muckle-media-to-host-introduction-to-pr-day-in-edinburgh/) - Unlock your PR potential: Scottish B-Corp agency, Muckle Media to host ‘Introduction to PR’ day in Edinburgh In support of the agency’s commitment to its employee proposition, ‘Bright Careers. Realised.’ full service creative communications and public relations agency, Muckle Media, is organising an ‘introduction to PR’ day to support those looking to secure their first
- [Muckle Media Shortlisted in The Marketing Society Scotland’s Star Awards 2024](https://mucklemedia.co.uk/muckle-media-shortlisted-in-the-marketing-society-scotlands-star-award/) - Muckle Media Shortlisted in The Marketing Society Scotland’s Star Awards 2024 We’re excited to announce that our work with The Loch Ness Centre and Popeyes UK has been shortlisted for four Marketing Society Scotland’s Star Awards 2024 in the following categories: 🌟 Communications Category for PR – Muckle Media and The Loch Ness Centre 🌟
- [Muckle Media’s Lifestyle PR Team, Taste, Partners With Sonas Hotel Collection](https://mucklemedia.co.uk/muckle-medias-lifestyle-pr-team-taste-partners-with-sonas-hotel-collection/) - Muckle Media’s Lifestyle PR Team, Taste, Partners With Sonas Hotel Collection Muckle Media, the creative communications PR agency, is welcoming the boutique hotel group Sonas Collection, to its 2024 roster of hospitality clients, following a period of sustained growth for the agency. The dedicated food, drink and hospitality PR team, ‘Taste’, which has been part
- [Muckle Media recognised with double win at Edinburgh Chamber Annual Business Awards](https://mucklemedia.co.uk/muckle-media-recognised-with-double-win-at-edinburgh-chamber-annual-business-awards/) - Muckle Media recognised with double win at Edinburgh Chamber Annual Business Awards Muckle Media, the creative communications agency, is celebrating success after taking home two awards at this year’s Edinburgh Chamber Annual Business Awards.A prestigious accolade within the Edinburgh business community, the agency received the ‘Mid-sized Business of the Year’ award alongside ‘Employer of the
- [Talking to the Press & Journal about hybrid working ](https://mucklemedia.co.uk/talking-to-the-press-journal-about-hybrid-working/) - Talking to the Press & Journal about hybrid working Hybrid working has been a hot topic for a number of years, brought into sharp focus by the Covid pandemic.Here at Muckle, we are proud to embrace a hybrid working model, with our team working across Scotland, from Aberdeen to Inverness, Glasgow to Edinburgh, and even
- [Hybrid working – why Flexibility Works for Muckle Media](https://mucklemedia.co.uk/hybrid-working-why-flexibility-works-for-muckle-media/) - Recent research conducted by Flexibility Works – a Scottish Government funded organisation which works with employers to develop flexible working practices – revealed key insights into Scotland’s approach to flexible working.On the back of the research, a report called What does hybrid working look like in Scotland? was published to provide employers with evidence-based insights
- [Muckle Media bolsters corporate team with two senior hires](https://mucklemedia.co.uk/muckle-media-bolsters-corporate-team-with-two-senior-hires/) - Muckle Media bolsters corporate team with two senior hires Michael Scobbie joins as Head of B2B and Corporate Communications and Hannah Blackford as Senior Account ManagerCreative communications agency Muckle Media has welcomed two new employees, Michael Scobbie and Hannah Blackford, following a period of continued growth. The pair will join the agency’s B2B, crisis and
- [What can the PR industry expect from 2024?](https://mucklemedia.co.uk/what-can-the-pr-industry-expect-from-2024/) - What can the PR industry expect from 2024? Have you heard that AI will break new ground in 2024? So have we – but we know that next year is going to be big one in lots of different ways. As we wrap up 2023 and look to 2024, we’re thinking about what we can
- [PR agency celebrates employer brand success at awards](https://mucklemedia.co.uk/pr-agency-celebrates-employer-brand-success-at-awards/) - Creative communications agency Muckle Media is continuing its winning streak after taking home the prize for ‘Agency Employer Brand of the Year 2023’ at the Marketing Society Scotland’s annual awards. One of the industry’s most prestigious accolades, the ‘Agency Employer Brand of the Year’ category considers a range of factors including leadership, values and culture,
- [Muckle Media recognised amongst outstanding women-led businesses at the Women’s Enterprise Scotland Awards](https://mucklemedia.co.uk/muckle-media-recognised-amongst-outstanding-women-led-businesses-at-the-womens-enterprise-scotland-awards/) - Muckle Media recognised amongst outstanding women-led businesses at the Women’s Enterprise Scotland Awards Creative communications agency Muckle Media’s team are celebrating awards success after winning ‘Growth Business of the Year’ at the Women’s Enterprise Scotland Awards 2023. Taking place at Glasgow’s voco Grand Central Hotel, the ceremony recognised female business leaders across ten categories and
- [Scotland’s PR Consultancy of the year celebrates award winning success](https://mucklemedia.co.uk/scotlands-pr-consultancy-of-the-year-celebrates-award-winning-success/) - Scotland’s PR Consultancy of the year celebrates award winning success Muckle Media, the creative communications agency, is full of PRide after taking home four awards at Scotland’s CIPR Pride awards. The agency received gold awards for environmental campaign of the year, integrated campaign of the year and PR consultancy of the year and a silver
- [Muckle Media to help shine light on Edinburgh’s history with The Real Mary King's Close](https://mucklemedia.co.uk/muckle-media-to-help-shine-light-on-edinburghs-history-with-the-real-mary-kings-close/) - Muckle Media to help shine light on Edinburgh’s history with The Real Mary King’s Close We are delighted to have been appointed by one of Edinburgh’s unique historic tourist attractions, The Real Mary King’s Close, to support with its PR on a retained basis.Following a competitive pitch process, Muckle Media was appointed to support The
- [Muckle Media becomes gold standard four-day week employer](https://mucklemedia.co.uk/muckle-media-becomes-gold-standard-four-day-week-employer/) - Muckle Media becomes gold standard four-day week employer As a further commitment to its employee proposition, ‘Bright Careers. Realised.’ Muckle Media has accredited with The 4 Day Week Campaign and secured gold status. The agency now operates a four-day week, with the team working either Monday to Thursday or Tuesday to Friday, for full time
- [My internship with Muckle Media](https://mucklemedia.co.uk/my-internship-with-muckle-media/) - My internship with Muckle Media Written by Chloe AinslieI joined Muckle Media for a three-week internship. As a recent graduate from Queen Margaret University, I was nervous but keen to start building up my professional skillset now that I was no longer a student. Although I had graduated with a degree in Film and Media,
- [Delivering press coverage on a global scale](https://mucklemedia.co.uk/delivering-press-coverage-on-a-global-scale/) - Delivering press coverage on a global scale Following our campaign with the Loch Ness Centre this summer, Alastair Campbell called Nessie Scotland’s ‘Golden Goose’ on his ‘The Rest is Politics’ podcast, saying it was ‘PR of the highest order’, and even gave the Centre’s General Manager, Paul Nixon, a shoutout for his fantastic yellow suit. Admittedly,
- [Isle of Harris Distillers Perfectly Paired with Taste  ​](https://mucklemedia.co.uk/isle-of-harris-distillers-perfectly-paired-with-taste/) - Isle of Harris Distillers Perfectly Paired with Taste Creative communications agency Taste has been appointed by Isle of Harris Distillers to support its PR in 2023. A dedicated food, drink and hospitality PR brand, now part of the Muckle Media Group, Taste was appointed by the Hebridean distillery company following a competitive pitch process. The
- [Best of 2022](https://mucklemedia.co.uk/best-of-2022/) - 2022 is officially over! We wanted to reflect on some of the outstanding work in the industry over the last 12 months as we move ahead to 2023 (that wasn’t by us!). Here is a selection of some of our team members’ favourite campaigns, what was your favourite? Amy – Francis Bourgeois X Gucci X The North
- [Muckle Media full of PRide after triple award win](https://mucklemedia.co.uk/muckle-media-full-of-pride-after-triple-award-win/) - We celebrated three award wins last month at the CIPR PRide Awards 2022, taking home both the gold and silver award for Consumer Relations Campaign and the silver award for Corporate and Business Communications Campaign. We won gold in the Consumer Relations Campaign category with Bella & Duke for our campaign launching the UK’s most
- [The future of the workplace](https://mucklemedia.co.uk/the-future-of-the-workplace/) - The future of the workplace With the move into hybrid working, it’s only a matter of time before companies start attempting business in the Metaverse and the world of virtual reality. The way we work is changing, more people are working remotely and want flexible work options.In 2021 Meta developed and launched Horizon Workrooms, the
- [Muckle Gift Guide 2022](https://mucklemedia.co.uk/muckle-gift-guide-2022/) - It’s Christmas! For those looking for some last-minute gift inspiration, it only seemed right to create a Muckle-approved gift guide! Whether you’re shopping for a loved one or friends, find presents they’ll love below! For the adventurerWhy not give someone special a whole year of discovery, with a National Trust for Scotland gift membership. With over 100
- [Muckle Media celebrates 10th birthday with seven new staff members, continued growth and award wins](https://mucklemedia.co.uk/muckle-media-celebrates-10th-birthday-with-seven-new-staff-members-continued-growth-and-award-wins/) - Muckle Media celebrates 10th birthday with seven new staff members, continued growth and award wins Muckle Media is celebrating a decade of award-winning work, including recent wins at the CIPR Awards, and being named Scotland’s Large Consultancy of the year 2022 at the PRCA DARE Award.Following sustained growth, the team is excited to welcome four new
- [Muckle Media DAREs to win big at PRCA Awards](https://mucklemedia.co.uk/muckle-media-dares-to-win-big-at-prca-awards/) - Muckle Media DAREs to win big at PRCA Awards Muckle Media, the creative communications agency, has been named Scotland’s top Large Consultancy of the Year 2022 at the PRCA DARE Awards in Glasgow. The event, attended by representatives from across Scotland’s public, private and third sector communications industry, was held at the Trades
- [Muckle Media flies high with Barrhead Travel appointment](https://mucklemedia.co.uk/barrheadtravelappointment/) - Muckle Media flies high with Barrhead Travel appointment We are delighted to have been appointed by the UK’s number one travelagent Barrhead Travel, an Internova Travel Group company, to support with its PR on a retained basis.Following a competitive pitch process, Muckle Media was appointed to support BarrheadTravel on a number of campaign activations and
- [UMi appoints Muckle Media to help ‘make it easier’ for businesses](https://mucklemedia.co.uk/umi/) - UMi appoints Muckle Media to help ‘make it easier’ for businesses UMi has appointed creative communications agency, Muckle Media, to help intermediaries, partners, government and business services come together around the common goal of making it easier for SMEs to succeed. Following a competitive tendering process, we were appointed to work collaboratively with UMi to help
- [Taste On The Menu For Muckle Media](https://mucklemedia.co.uk/taste-on-the-menu-for-muckle-media/) - Taste On The Menu For Muckle Media Muckle Media, the creative communications agency, has acquired Taste Communications Scotland in a six-figure deal.The strategic growth move by Muckle Media will see the Taste Communications brand retained and the existing team move over to form part of Muckle Media’s wider group of companies.Taste Communications was formed 10
- [Muckle Media scores with sponsorship of Ratho United 2016s](https://mucklemedia.co.uk/rathosponsorship/) - Muckle Media scores with sponsorship of Ratho United 2016s We are delighted to be sponsoring local youth football club Ratho United, with its logo appearing on the 2016 teams’ kit.Established in 2020, Ratho United Youth Football Club is passionate about creating an inclusive and accessible environment for youngsters to train and play football with their
- [Talking about Pride not in June? Tips to queer inclusion in the workplace](https://mucklemedia.co.uk/talking-about-pride-not-in-june-tips-to-queer-inclusion-in-the-workplace/) - Talking about Pride not in June? Tips to queer inclusion in the workplace When pride comes along every June, it is a time of celebration and joy, but I know I am not the only queer person who feels frustrated by the amount of rainbow washing companies apply to their campaigns and socials. To cultivate
- [Muckle Media is First Scottish PR agency to achieve B-Corp status](https://mucklemedia.co.uk/bcorpstatus/) - Muckle Media is First Scottish PR agency to achieve B-Corp status Commitment to Fair Work and Community Engagement Supports Certification Due to its commitment to goals beyond profit, Muckle Media is now officially a B Corporation organisation. The creative Scottish PR agency joins big name brands such as Beauty Kitchen, STV, Patagonia and The Body
- [Cutting through the noise on Super Thursday](https://mucklemedia.co.uk/cutting-through-the-noise-on-super-thursday/) - Super Thursday, as its known within the publishing industry, is the busiest day in the publishing calendar – the day that more books come out than on any other. With only around 300 published on October 14 2021, Super Thursday was the lightest in years. But while fewer titles were released, last year’s line-up was
- [Best of 2021](https://mucklemedia.co.uk/best-of-2021/) - 2021 is finally over. Phew. As we look ahead to 2022, we wanted to appreciate some of the amazing work we saw over the last 12 months in the industry we love. Below is a pick of some of our favourite campaigns (that weren’t delivered by us!), what was your favourite work of 2021? Nathalie
- [Following COP26 the spotlight is firmly on sustainability, so how should consumer brands be behaving?](https://mucklemedia.co.uk/following-cop26-the-spotlight-is-firmly-on-sustainability-so-how-should-consumer-brands-be-behaving/) - Scotland played host to the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow earlier this month and there was no way you could miss it as it took over news agendas, social channels and general conversation. Designed to bring parties together to accelerate action towards the goals of the Paris Agreement and
- [National Trust for Scotland appoints Muckle Media to lead on PR](https://mucklemedia.co.uk/national-trust-for-scotland-appoints-muckle-media-to-lead-on-pr/) - We're delighted to announce that we have been appointed by the National Trust for Scotland to support its PR on a retained basis. We will be supporting on a number of activations and announcements throughout 2022 and beyond for the National Trust for Scotland, including the launch of its new 10-year strategy. Muckle Media was
- [Muckle Media promotes two to Director after sustained growth](https://mucklemedia.co.uk/muckle-media-promotes-two-to-director-after-sustained-growth/) - We are pleased to announced the promotion of current employees, Linsay Brown and Chris Batchelor, to Director, following a period of continued growth. The two will work closely with agency founder, Nathalie Agnew, across client servicing, new business and agency culture. Linsay Brown joined the agency as an Account Director in 2018, leading on
- [There is a right career path, it’s just different for everyone](https://mucklemedia.co.uk/there-is-a-right-career-path-its-just-different-for-everyone/) - Linsay Brown, Head of Lifestyle PR at Muckle Media In my role at Muckle Media I’ve had the privilege of meeting a number of young practitioners, students and those interested in a career in PR but unsure where to start. And I often have the same conversation with them, as they struggle to find the
- [Video Game Collaborations – game over or communications level up?](https://mucklemedia.co.uk/video-game-collaborations-game-over-or-communications-level-up/) - With the continued boom in the gaming industry spanning over the past decade, we’re beginning to see more brands, celebrities and influencers find new ways to collaborate with games to have their fair share of the growing market and use their mass popularity to reach an engaged audience. Earlier this year, we saw luxury swiss
- [Muckle Media launches Aberdeen office, COP26 practice and design studio](https://mucklemedia.co.uk/muckle-media-launches-aberdeen-office-cop26-practice-and-design-studio/) - Muckle Media launches Aberdeen office, COP26 practice and design studio Thursday 14th October: Muckle Media, the creative communications agency, has opened its first office in Aberdeen. Based at neospace, the North East of Scotland office will be jointly led by newly recruited PR specialist and senior account manager, Jess Murphy and studio manager and designer,
- [Greensheen or environmental heroism?](https://mucklemedia.co.uk/greensheen-or-environmental-heroism/) - With watchdog organisations and individuals ready to call out brands for greenwashing, how certain can we be that what brands are conveying to the public is a true representation? It is the responsibility of a communications professional and the brand to work together and make sure interaction with the public is done honestly and ethically.
- [Is cancel culture a threat to free speech or a force for change?](https://mucklemedia.co.uk/is-cancel-culture-a-threat-to-free-speech-or-a-force-for-change/) - As digital platforms continue to grow in strength, we’re seeing more online vigilantes coming out of the woodwork to get justice on what they deem as unacceptable. In short, cancel culture is withdrawing support for a person or company based on their views and actions. It goes without saying that some cancellations can be easily
- [Double win for Muckle Media at CIPR PRide Awards](https://mucklemedia.co.uk/double-win-for-muckle-media-at-cipr-pride-awards/) - Muckle Media has won Corporate and Business Communications Campaign and Outstanding Small Consultancy at the Chartered Institute of Public Relations (CIPR) PRide Scotland awards, announced at a black tie dinner in Edinburgh on Thursday night. Taking gold in two categories and being named Outstanding Small Consultancy for the second year in a row, Muckle Media
- [Meet the team: Tara McGovern, PR Account Manager](https://mucklemedia.co.uk/meet-the-team-tara-mcgovern-pr-account-manager/) - 1. How did you get into PR – what's your background? I started off studying fashion and when I realised my sewing skills were more suited to darning socks than creating couture, I swapped pins for pens and began copywriting for an SEO agency. Thereafter I worked for an online retail store where I soon
- [Meet the team: Linsay Moore, Senior PR Account Executive](https://mucklemedia.co.uk/meet-the-team-linsay-moore-pr-senior-account-exec/) - 1. How did you get into PR – what's your background? I studied PR and Media at Queen Margaret in Edinburgh and during the final year of my BA Hons course I started working with a PR agency in Edinburgh, so was juggling uni work and my dissertation with ‘grown up’ work for about 6
- [Meet the team: Eilidh Marshall, PR Account Executive](https://mucklemedia.co.uk/meet-the-team-eilidh-marshall-pr-account-executive/) - Each month, we'll be introducing you to a member of the Muckle Media team. First up is Eilidh. How did you get into PR – what's your background? I have a degree in product design which has prepared me for marketing products and being creative with ideas – I love a good brainstorm! What's the
- [Meet the team: Poppy Haggarty, Graduate PR Trainee](https://mucklemedia.co.uk/meet-the-team-poppy-haggarty-graduate-pr-trainee/) - 1. How did you get into PR – what's your background? I studied in Edinburgh at Queen Margaret University; the course was BA Hons PR and Marketing. During the final year I undertook a placement in-house for a boutique hotel on an island. This placement really helped me gain an insight in to the PR
- [Muckle Media shortlisted for four CIPR PRide awards 2015](https://mucklemedia.co.uk/muckle-media-shortlisted-for-four-cipr-pride-awards-2015/) - Muckle Media is delighted to be shortlisted for four awards at the 2015 CIPR PRide Awards Scotland, building upon its two nominations in 2013 and three in 2014. 2015 sees Muckle Media shortlisted in the follow categories: · Integrated Campaign of the Year for taxi app client Gett · Best Use of Photography or Design
- [PRmoment Awards: Muckle Media shortlisted in three categories](https://mucklemedia.co.uk/prmoment-awards-muckle-media-shortlisted-in-three/) - Muckle Media is delighted to be shortlisted in three categories at the PRmoment Awards 2015, building on its one nomination from the 2014 awards. For work with Entrepreneurial Spark and its Opportunity Knocks event, Muckle Media has been nominated in the Best Use of Research and Financial Campaign of the Year categories. For work with
- [GetTaxi appoints Muckle Media for its regional PR](https://mucklemedia.co.uk/gettaxi-appoints-muckle-media-for-its-regional-pr/) - Muckle Media is excited to be working with taxi booking app GetTaxi for its UK PR and marketing activity outside of London. The app operates in 32 cities across the world and allows users to instantly book and track black taxis. Read the full story on PR Week: https://www.prweek.com/article/1338075/gettaxi-appoints-muckle-media-regional-uk-pr-brief
- [Muckle Media Account Manager appointed Chairman of the PRCA NextGen Scotland](https://mucklemedia.co.uk/muckle-media-account-manager-appointed-chairman-of/) - As someone who started out pursuing a career in PR without much knowledge of the industry as a whole, I’ve always been really interested in looking at encouraging the next generation of could-be practitioners to join our wonderful (if slightly manic and stressful) industry and help those who have joined to get the most out
- [Muckle Media signs the Scottish Business Pledge](https://mucklemedia.co.uk/muckle-media-signs-the-scottish-business-pledge/) - Muckle Media is pleased to have signed the Scottish Business Pledge - a partnership between Government and business with an ambition of boosting productivity, competitiveness, sustainable employment as well as workforce engagement and development. The Scottish Business Pledge aims to support sustainable business growth in Scotland and Muckle Media has signed up to boost the
- [Evolving PR Practice: How Times Have Changed](https://mucklemedia.co.uk/evolving-pr-practice-how-times-have-changed/) - This year Leeds Beckett University celebrated its 25th year of offering a Public Relations degree course. 25 years ago, not a lot of people knew what PR was, and those who thought they did often had it wrong, much to the dismay of PR practitioners who back then probably weren’t even calling themselves PR practitioners.
- [Brand sponsorships - onto a winner](https://mucklemedia.co.uk/brand-sponsorships-onto-a-winner/) - On Wednesday 5th July, Muckle Media sponsored the ‘Muckle Media’s Miracle Miles’ race at Perth Racecourse. Our teams from Inverness and Edinburgh both attended the races for Muckle’s away day, and all enjoyed a flutter. But what makes sponsorships so important for brands and businesses? Sponsorships are a great way to increase brand awareness. Businesses
- [Muckle Media Social Summary](https://mucklemedia.co.uk/muckle-media-social-summary/) - With social networking sites frequently introducing new features, it can be difficult to keep up and ensure that your brand is getting the most out of what different sites and apps can offer. To make things a little easier, here’s a round-up of the latest developments in the world of social media. Snapchat’s Snap Map
- [Muckle Media shortlisted for three PRCA Dare Awards](https://mucklemedia.co.uk/muckle-media-shortlisted-for-three-prca-dare-award/) - We're delighted to be shortlisted for three PRCA Dare Awards for Small Consultancy of the Year, Trade and B2B Campaign for work with Entrepreneurial Spark and Rising Star of the Year for account manager Linsay Moore. The Small Consultancy of the Year shortlist comes just months after acquiring leading communications company Platform PR and some exciting projects
- [PRFest Day 2: What I learned](https://mucklemedia.co.uk/prfest-day-2-what-i-learned/) - Last Friday, I had the pleasure of attending a day at #PRFest in Edinburgh. #PRFest was founded by Laura Sutherland. Each speaker gave an insightful account into different aspects of the PR industry, ranging from myths of PR to SEO and mental health in our profession. The day started off with John Brown’s presentation focussing
- [Top five tips for getting the most from a brainstorm](https://mucklemedia.co.uk/top-five-tips-for-getting-the-most-from-a-brainsto/) - We love a good brainstorm at Muckle Media, but we’ve all taken part in some terrible ones too at different points in our previous roles. These five tips will help you get the best results when brainstorming creative ideas. 1) No idea is a bad idea The purpose of a brainstorm is generally to come
- [Driving PR Change at Uber](https://mucklemedia.co.uk/driving-pr-change-at-uber/) - Today it was announced that Arianna Huffington, founder of Huffington Post, will be taking the lead on Uber’s PR strategy, sitting on the board of directors after a disastrous year so far for the company’s public image. In recent months, Uber have battled with claims of stealing self-driving technology from Google, as well as a
- [Does a short attention span equal shorter video?](https://mucklemedia.co.uk/does-a-short-attention-span-equal-shorter-video/) - If attention spans are getting shorter should that mean videos should be too? In 2017 we are now swamped with online video content, most of it being fed to us via social media. For the marketing world this can be a daunting prospect as the audience attention span has now shrunk to a mere eight
- [Twittering on - game, set and match?](https://mucklemedia.co.uk/twittering-on-game-set-and-match/) - Seven-time tennis grand-slam champion John McEnroe has been making the headlines again this week, following his comments about World No. 1 Andy Murray coming in a ‘distant fourth’ in his era of tennis. McEnroe highlighted Murray’s grand-slam winnings only equalled a quarter of Novak Djokovic’s, a fifth of Rafael Nadal’s and just one sixth of
- [Lights, camera, cycle!](https://mucklemedia.co.uk/lights-camera-cycle/) - Lights, camera, cycle! Our senior account executive, Ellie, was busy last week at Media City in Manchester with ultra-endurance cyclist Mark Beaumont appearing live on Blue Peter! Mark fulfilled a childhood dream of getting the coveted Blue Peter badge, and after the show took part in a live web chat with online audiences. Mark will also
- [Muckle Media gets Fresh Awards shortlist](https://mucklemedia.co.uk/muckle-media-gets-fresh-awards-shortlist/) - Muckle Media is delighted to be nominated in the Fresh PR Awards for Freshest Corporate Campaign. The shortlist is for the agency's work on the national rollout of business accelerator Entrepreneurial Spark. The initial launch in Birmingham saw Muckle Media secure speaker events with Dragons' Den pitcher and creator of Reggae Reggae Sauce Levi
- [Post-holiday blues? Ease back in with a look at some of the most talked-about PR campaigns and social media sensations of 2015](https://mucklemedia.co.uk/post-holiday-blues-ease-back-in-with-a-look-at-som/) - As we wave goodbye to 2015, what better time to reminisce about the biggest PR and social media talking points of the last year? Polar bear joins the London commute You may have seen the photos of a life-sized polar bear delighting/terrifying users of the London Underground at the start of last year. The stunt
- [Muckle Media passes the PRCA’s hallmark of PR excellence](https://mucklemedia.co.uk/muckle-media-passes-the-prcas-hallmark-of-pr-excellence/) - Muckle Media is pleased to announce it has passed the PRCA’s Communications Management Standards (CMS) – the hallmark of PR excellence, which must held by PRCA Matchmaker members. The PRCA exists to raise standards in the PR and communications profession. It promotes all aspects of public relations and communications work, helping teams to maximise the
- [Mark Beaumont set to smash records with 80 days world cycle](https://mucklemedia.co.uk/mark-beaumont-set-to-smash-records-with-80-days-world-cycle/) - Cycling star Mark Beaumont, best known for cycling around the world in 194 days in 2008, will take ultra-endurance to another level by circumnavigating the globe in less than half that time. Beaumont will be attempting to travel 18,000 miles around the world, starting from Paris on Sunday 2 July. As a warm up to
- [President Barack Obama to address UK business and philanthropy leaders in Scotland](https://mucklemedia.co.uk/president-barack-obama-to-address-uk-business-and/) - President Barack Obama, the 44th President of the United States, will address philanthropy and business leaders at a dinner in Edinburgh on 26th May 2017 at the EICC. Hosted by the philanthropy, The Hunter Foundation (thehunterfoundation.co.uk), all profits from the event will be invested in charities supporting young people in Scotland. Sir Tom Hunter, founder of The Hunter Foundation commented;
- [Hello STV Glasgow!](https://mucklemedia.co.uk/hello-stv-glasgow/) - Having launched earlier this week, STV’s latest addition is in full swing. The STV Glasgow channel is the first local channel launched by the broadcaster, with STV Edinburgh set to launch in early 2015. A few weeks ago, the Muckle Media team was lucky enough to attend a CIPR event at the new STV Glasgow
- [The 12 days of Christmas: Campaign advice to help you stand out over the festive period](https://mucklemedia.co.uk/the-12-days-of-christmas-campaign-advice-to-help-y/) - Christmas can be a prime opportunity for startups and other businesses to reach new audiences and boosts sales, given they use the right techniques. We count down our top 12 tips on maximising the impact of your business on the run-up to Christmas. Run Christmas promotions Everyone loves a special offer and for startups
- [Your New Year's Resolution: How brands can get it right on social media in 2015](https://mucklemedia.co.uk/your-new-year-s-resolution-how-brands-can-get-it-r/) - As 2015 approaches, many brands will be looking to boost business and reach new consumers. With the ways we communicate with consumers evolving, it is important brands have a presence on appropriate social media channels – but how do you choose the best content to share? We take a look at some New Year resolutions
- [No tidings of comfort and joy for City Link workers](https://mucklemedia.co.uk/no-tidings-of-comfort-and-joy-for-city-link-worker/) - The announcement on Christmas Day that parcel delivery company City Link was going into administration stood out as the story over the festive period – for all the wrong reasons. It was almost a text book example of how not to handle bad news. What lessons can be learned? Develop clear, concise messaging
- [January storms: ESP Group shares its bad weather travel advice](https://mucklemedia.co.uk/january-storms-esp-group-shares-its-bad-weather-tr/) - Towards the end of 2014, Muckle Media began working with ESP Group. ESP Group provides end-to-end solutions for smart schemes in the UK and beyond in mobility, education, healthcare and smart cities; issuing and supporting the operation of the likes of concessionary travel, commercial ticketing and staff and student card schemes. At the start of
- [Marathon Man supporting Fife Coast and Countryside Trust](https://mucklemedia.co.uk/marathon-man-supporting-fife-coast-and-countryside/) - Kirkcaldy local, Jim Taylor, has set himself a challenge to run the A-Z of Marathons and aims to raise money to support our client the Fife Coast and Countryside Trust. Infamous among marathon runners due to having over a thousand steps, Jim’s next big race is the Great Wall of China Marathon. He has been
- [Stakeholder engagement: Muckle Media attends first workshop on the new Scotland Bill](https://mucklemedia.co.uk/stakeholder-engagement-muckle-media-attends-first/) - Yesterday, Muckle Media was privileged to be involved in the first stakeholder engagement workshop about the draft legislation for the new Scotland Bill – or as Danny Alexander put it - we were there to ‘help create history’. Danny Alexander, Chief Secretary to the Treasury and Alistair Carmichael, Secretary of State for Scotland headed up
- [HIE at the London Boat Show](https://mucklemedia.co.uk/hie-at-the-london-boat-show/) - To kick off Scotland’s Year of Food and Drink 2015, Highlands and Islands Enterprise showcased the best of the region's produce at the London Boat Show. Exhibiting alongside Sail Scotland, the marketing body for sailing tourism, HIE held tastings of local produce such as salmon, mussels, cheese, oatcakes, tablet, whisky and craft beer. With
- [Digital Trends - Top 5](https://mucklemedia.co.uk/digital-trends-top-5/) - If these trends are anything to go by marketers worldwide have got a lot to look forward to when it comes to implementing creative and engaging campaigns. Are We Human? 2015 is the year of HUMAN when it comes to digital marketing. Bland and generic corporate speak will be replaced with humour, personality and a
- [Taylor Swift showcases the power social media can have on brands](https://mucklemedia.co.uk/taylor-swift-showcases-the-power-social-media-can/) - By Linsay MooreIn the words of Taylor Swift: "All I know since yesterday is everything has changed". And changed over the past 24 hours it certainly has. On Sunday Taylor Swift shared a blog post with her fans and followers on Tumblr, which announced that she would be withholding her platinum-selling album '1989' from Apple's
- [Muckle Media MD one of 15 selected for PRWeek's Mentoring Project](https://mucklemedia.co.uk/muckle-media-md-one-of-15-selected-for-prweek-ment/) - Managing director of Muckle Media, Nathalie Agnew, has been selected to participate in the PRWeek/Women in PR Mentoring Project. Nathalie’s application impressed the judging panel convened by Women in PR and she will now participate in the project that aims to tackle the lack of female leaders in communications. Nathalie kicked off her mentoring programme
- [What actually is a hashtag?](https://mucklemedia.co.uk/what-actually-is-a-hashtag/) - Facebook has jumped on the hashtag bandwagon, following the success of Twitter and Instagram hashtags, but where did they actually come from? The hashtag was invented as a label for groups and topics in IRC. IRC or Internet Relay Chat is a form of live internet text messaging mainly used for group communication in discussion
- [Muckle Media bolsters team with two senior appointments and shortlists for six CIPR PRide awards](https://mucklemedia.co.uk/sujarda-herring-joins-muckle-media-as-agency-bolst/) - Muckle Media, the creative PR and digital agency, has made two senior appointments in Edinburgh as it gears up for a year of growth. Mark Probert has been appointed as finance director and joins the agency in August. Mark will bring his sound financial judgement to the team as the agency seeks to increase revenue
- [Post-pandemic social media: what’s changed?](https://mucklemedia.co.uk/post-pandemic-social-media-whats-changed/) - If you, like us here at Muckle Media, have started thinking about your social media strategy for the year ahead, it’s as important as ever to keep up with the latest trends. From new features to constantly evolving algorithms, there is no doubt that social media remains one of the most valuable channels for brands
- [My traineeship with Muckle Media](https://mucklemedia.co.uk/traineeship-with-muckle-media/) - Written by James Maule - Trainee PR Account Executive, 2021 Today marks the last day of my six-month traineeship at Muckle Media. Back in March I joined Muckle, fresh out of university with a Sociology degree. I was new to the PR industry and ready to learn. Prior to joining Muckle, my understanding of what
- [The Summer of Sports: gold medal for creativity](https://mucklemedia.co.uk/the-summer-of-sports/) - After 18 months of postponed or cancelled events, 2021 saw a summer of sports like no other. We got not one, but two international sporting events taking place still carrying the 2020 name of the year they were supposed to be, they just happened to arrive a year late. First, we had the Euros 2020
- [Muckle Media launches new design studio](https://mucklemedia.co.uk/muckle-media-design-studio/) - We are excited to announce the launch of our new design studio here at Muckle Media. Offering in-house design in addition to our PR services to support all our client needs. Headed by our design manager Claire Emslie, our design studio will support the creative development of visual identities and messaging, helping our clients stand
- [Introducing our trainees](https://mucklemedia.co.uk/introducing-our-trainees/) - Having always been passionate about providing new opportunities in the PR, Marketing and Communications industry, we are very excited to have launched a new training programme. Amid a global pandemic, it’s been a difficult year for people starting their careers, so we decided to take action and help aspiring PR professionals to develop their skills
- [Muckle Media reaches for the sky with senior hires and new trainee programme](https://mucklemedia.co.uk/muckle-media-reaches-for-the-sky-with-senior-hires-and-new-trainee-programme/) - 25th May, Edinburgh - PR agency Muckle Media has seen its team double in size with hires across the board, from Account Director to trainee level. Following the new appointments, the agency has also gone through a brand refresh as it continues to expand its offering. Account Director Chris Batchelor joins the agency’s consumer team
- [First PR agency focusing on family-owned businesses launches in Scotland – Relative PR unveiled by team behind Muckle Media](https://mucklemedia.co.uk/first-pr-agency-focusing-on-family-owned-businesses-launches-in-scotland-relative-pr-unveiled-by-team-behind-muckle-media/) - Relative PR, a new public relations and communications agency, is being launched today for family-owned enterprises looking to grow and future-proof their businesses. Thought to be the world’s first specialist in family-owned brands, the new agency, headquartered in Edinburgh, has been set-up by the team behind the award-winning Muckle Media PR consultancy. It will
- [Succession – what can family businesses learn from the Royal Family?](https://mucklemedia.co.uk/succession-what-can-family-businesses-learn-from-the-royal-family/) - As Harry and Meghan hit the headlines with their announcement that they plan to stand back from senior royal duties, Buckingham Palace don’t appear to have been involved or potentially even aware / in agreement with the announcement, so what can family businesses learn about PR during a challenging succession? Here are our five
- [Going beyond the visual](https://mucklemedia.co.uk/going-beyond-the-visual/) - An intro into creating a brand identity Most people understand the concept of branding, they know that it’s the thing that makes companies recognisable. You might recognise the link between successful businesses and strong branding. But how many people see the role of branding going beyond the visual, going beyond the logo or website and
- [Muckle Media introduction for Kickstart Programme](https://mucklemedia.co.uk/muckle-media-introduction-for-kickstart-programme/)
- [How to get a Clubhouse app invite](https://mucklemedia.co.uk/how-to-get-a-clubhouse-app-invite/) - If you haven’t heard of Clubhouse yet you must have been hiding under a rock somewhere! But for those who don’t know it’s an exclusive, invite-only social media app that hosts audio only chat rooms, where you can listen in and also put yourself forward to join the conversation. With rumoured users including Oprah and
- [Measurement matters more now than ever before - An interview with AMEC Chairman Richard Bagnall](https://mucklemedia.co.uk/measurement-matters-more-now-than-ever-before-an-interview-with-amec-chairman-richard-bagnall/) - A recap from #CommsCamp measurement webinar with Muckle Media, Managing Director, Nathalie Agnew and guest speaker, Richard Bagnall. We've come to the end of our initial 10-week content series #CommsCamp. Although measurement may be the final step of our communications wheel, we strongly believe that measurement is integral to everything we do and is something
- [The small stuff matters - Recap from our #CommsCamp Crisis Webinar](https://mucklemedia.co.uk/the-small-stuff-matters-recap-from-our-commscamp-crisis-webinar/) - With Muckle Media, Managing Director Nathalie Agnew and guest speaker, Former Head of Communications at the Greater Manchester Police, Amanda Coleman. Crisis is a bit of an anomaly on our communications wheel as we walk you through different stages to ultimately deliver a well-rounded strategic plan. Crisis however is one of those things that's important
- [Creating good content - Recap from our #CommsCamp Content Webinar](https://mucklemedia.co.uk/creating-good-content-recap-from-our-commscamp-content-webinar/) - There's a reason we leave content till later on in the #CommsCamp series as we believe you really have to grasp your strategy, audience and stakeholders before creating strong, targeted content. If you go into this too quickly, you're at risk of being too tactical and not strategic enough. Brand Guidelines - It doesn't need
- [Managing stakeholders - Recap from our #CommsCamp Stakeholders webinar](https://mucklemedia.co.uk/managing-stakeholders-recap-from-our-commscamp-stakeholders-webinar/) - With Muckle Media, Managing Director Nathalie Agnew and guest speaker, The Scotsman & Scotland on Sunday, Consumer Affairs Correspondent Jane Bradley. Once you've grasped the insights, found 'golden egg' opportunity and created a strategy you are now ready to explore your stakeholders in-depth. In this webinar series we focussed on how to effectively identify, communicate
- [Colour coding your personality - Recap from our #CommsCamp Capacity webinar](https://mucklemedia.co.uk/colour-coding-your-personality-recap-from-our-commscamp-capacity-webinar/) - With Muckle Media, Managing Director Nathalie Agnew and guest speaker, Connect Three, Client Development Director Shona Marshall. We're halfway through our #CommsCamp series with this week's workshop focussing around 'capacity' and how you can use the resources you have to best create a long-term plan. We also delved into the 'insights programme' and explored what
- [#CommsCamp - worksheet 6-10!](https://mucklemedia.co.uk/commscamp-worksheet-6-10/) - Welcome to #CommsCamp :-) Here is a link to download the latest worksheet which includes weeks 6,7,8,9 & 10. #CommsCamp worksheet 6-10Download It covers our strategic communications capability diagnostic tool, which you can print off and mark up (alternatively we have an electronic version here: https://mucklemedia.co.uk/services/our-communications-wheel/) Look forward to seeing you on Thursday!
- [Four principles to purpose led communications with ASICS EMEA Communication Director Caroline Fisher #CommsCamp](https://mucklemedia.co.uk/four-principles-to-purpose-led-communications-with-asics-emea-communication-director-caroline-fisher-commscamp/) - A recap from #CommsCamp planning webinar with Muckle Media, Managing Director Nathalie Agnew and guest speaker, Caroline Fisher. The Hot Topic! It's a conversation many comms teams are having at the moment; purpose led communications. In its simplest form, a purpose led strategy involves using the power of a brand to create a better world,
- [Planning for Bright Ideas - Recap from our #CommsCamp Planning webinar](https://mucklemedia.co.uk/planning-for-the-big-ideas-recap-from-our-commscamp-planning-webinar/) - With Muckle Media, Managing Director Nathalie Agnew and guest speaker, Asics Communications Director Caroline Fisher. We are now four weeks into the #CommsCamp webinar series with our latest instalment on 'planning'. In this session, we explored how to tactically execute your communications strategy. Asics Communication Director, Caroline Fisher joined us to provide her four principles
- [Developing and delivering key messages - Recap from our #CommsCamp Reputation webinar](https://mucklemedia.co.uk/developing-and-delivering-key-messages-recap-from-our-commscamp-reputation-webinar/) - With Muckle Media, Managing Director Nathalie Agnew and guest speaker, STV Journalist Rona Dougall. Our third #CommsCamp webinar series focused around 'reputation' and explored the development of key messages to help shape and manage the image the reputation of your organisation. In this session, Nathalie shared her top eight tips for handling media interviews. We
- [#CommsCamp - worksheet 3,4,5!](https://mucklemedia.co.uk/commscamp-worksheet-345/) - Welcome to #CommsCamp :-) Here is a link to download the latest worksheet which includes weeks 3,4,5. #CommsCamp worksheet 3,4,5Download It covers our strategic communications capability diagnostic tool, which you can print off and mark up (alternatively we have an electronic version here: https://mucklemedia.co.uk/services/our-communications-wheel/) Look forward to seeing you on Thursday!
- [Think about strategy in years, not days and weeks - Recap from our #CommsCamp Strategy webinar](https://mucklemedia.co.uk/think-about-strategy-in-years-not-days-and-weeks-recap-from-our-commscamp-strategy-webinar/) - With Muckle Media, Managing Director Nathalie Agnew and guest speaker, General Manager at Eleven PR (Sydney) Fiona Milliken. The second #CommsCamp webinar series focuses around 'strategy', which saw us exploring strategy as long-term thinking and planning in years rather than days and weeks. We spoke broadly on this topic and various tools you can use
- [Edinburgh PR agency shares how to find your 'golden egg' insight - Recap from our first #CommsCamp webinar](https://mucklemedia.co.uk/edinburgh-pr-agency-shares-how-to-find-your-golden-egg-insight-recap-from-our-first-commscamp-webinar/) - With Muckle Media, Managing Director Nathalie Agnew and guest speaker, Former Head of Insights at Ralph Lauren Shruti Ahuja. The first stage of Muckle Media's communications planning wheel is 'insights', which was the topic of last week's #CommsCamp session. We discussed the different tolls and data sets that can be used to identify insights and
- [#CommsCamp - worksheet 2!](https://mucklemedia.co.uk/commscamp-worksheet-2/) - Welcome to #CommsCamp :-) Here is a link to download the second worksheet. CommsCamp worksheet 2:Download It covers our strategic communications capability diagnostic tool, which you can print off and mark up (alternatively we have an electronic version here: https://mucklemedia.co.uk/services/our-communications-wheel/) There are also two pages to help form audience and sector insights which we discussed
- [#CommsCamp - worksheet 1!](https://mucklemedia.co.uk/commscamp-worksheet-1/) - Welcome to #CommsCamp :-) Here is a link to download the first worksheet. CommsCamp worksheet 1:Download It covers our strategic communications capability diagnostic tool, which you can print off and mark up (alternatively we have an electronic version here: https://mucklemedia.co.uk/services/our-communications-wheel/) There are also two pages to help form audience and sector insights which we'll discuss
- [Limited edition launch gives whisky lovers once-in-a-lifetime chance to be part of a new Scotch legacy](https://mucklemedia.co.uk/limited-edition-launch-gives-whisky-lovers-once-in-a-lifetime-chance-to-be-part-of-a-new-scotch-legacy/) - -Scotland’s most northerly mainland whisky distillery unveils its name - 8 Doors Distillery- Whisky enthusiasts are being given a once-in-a-lifetime opportunity, through a limited edition launch offer, to buy into Scotland’s most northerly mainland Scotch distillery, which today (6 October) unveils its name as ‘8 Doors Distillery’. 8 Doors Distillery is a new Scotch whisky micro-distillery
- [Scottish Cake Entrepreneur Sets Sail to Portsmouth to Reveal Royal Commission](https://mucklemedia.co.uk/scottish-cake-entrepreneur-sets-sail-to-portsmouth-to-reveal-royal-commission/) - 200kg replica ship cake to be presented to HRH The Prince of Wales by 3D Cakes A 140cm tall x 160 long replica cake of the HMS Prince of Wales has been presented to Prince Charles in a special ceremony this week (Tuesday 10 December). The cake which was created by award-winning Scottish cake designers 3D
- [The Ulti-Mutt Experience, Crowne Plaza Edinburgh - Royal Terrace Launches Tailored Doggy Getaways](https://mucklemedia.co.uk/the-ulti-mutt-experience-crowne-plaza-edinburgh-royal-terrace-launches-tailored-doggy-getaways/) - Muckle Media are delighted that their client, The Crowne Plaza Edinburgh – Royal Terrace has partnered with premium Edinburgh based Crighton Pet Services to offer dogs a bespoke getaway while owners enjoy exploring some of the capital’s hidden gems. Four-legged friends will be able to escape to the Edinburgh hills, seaside or woodlands with Steven
- [5 THINGS I LEARNED DURING MY INTERNSHIP THAT HAVE NOTHING TO DO WITH MAKING TEA](https://mucklemedia.co.uk/5-things-i-learned-during-my-internship-that-have-nothing-to-do-with-making-tea/) - I had been researching PR agencies in Edinburgh for about 4 months before I made the move from Canada to Scotland. The more I looked into Muckle Media, the more it drew me in. You’ve got to love a good alliteration and flashy pink branding, but what the heck is a muckle? One quick urban
- [#LittleThings](https://mucklemedia.co.uk/staff-benefits/) - It’s the #LittleThings that add up to a loving workplace - Muckle Media launches enhanced benefits and rewards scheme for team on Valentine’s Day 14th February 2019, Muckle Media, the creative PR agency, has rewarded its team with a range of enhanced benefits under its #LittleThings tagline. The campaign, which aims to retain and recruit the
- [Highland Games and the Outlander effect…](https://mucklemedia.co.uk/highland-games-and-the-outlander-effect/) - What is more Scottish than piping, Highland dancing or tossing the caber? Yes we are well and truly into Highland Games season. Highland Games and some of our unique Scottish products such as shortbread, whisky and kilts are arguably some of our best exports and attractions. Scottishness as a brand is uniquely marketable and
- [Build-a-Bear - what can PR professionals learn from their failed store promotion?](https://mucklemedia.co.uk/build-a-bear-what-can-pr-professionals-learn-from-their-failed-store-promotion/) - Build-a-Bear hoped their pay your age sales promotion would be a roaring success this week, but poor planning resulted in queues over a mile long and police being called to manage crowds at shopping centres across the country. Muckle MD Nathalie wrote a PR Week blog post about how to plan for sales promotions, read
- [Former First Lady Michelle Obama to Participate in Moderated Conversation In Scotland](https://mucklemedia.co.uk/former-first-lady-michelle-obama-to-participate-in-moderated-conversation-in-scotland/) - Former First Lady Michelle Obama will participate in a moderated conversation at a dinner in Edinburgh on July 17th at the EICC with philanthropy and business leaders. Mrs. Obama is a lawyer, writer, and was the first African-American First Lady of the United States. Hosted by the philanthropy, The Hunter Foundation (thehunterfoundation.co.uk), all profits from the event will be
- [Highlights from Muckle Media's dinner with Mark Beaumont](https://mucklemedia.co.uk/highlights-from-muckle-media-s-dinner-with-mark-be/) - If you missed our dinner with Mark Beaumont, catch up below:
- [Wanted: exceptional communicator for our Inverness office](https://mucklemedia.co.uk/wanted-exceptional-communicator-for-our-inverness/) - Muckle Media is seeking an exceptional communicator to support the head of its Inverness office as the agency works towards exciting growth plans. The winning candidate will be a team player who is equally happy in a leadership role and getting stuck in to deliver great results for our fantastic roster of clients. Applications are
- [What Mr T and Bandabi say to humankind…#FearlessForMedals](https://mucklemedia.co.uk/what-mr-t-and-bandabi-say-to-humankind-fearlessfo/) - What Mr T and Bandabi say to humankind…#FearlessForMedals Bandabi, the official mascot of the Pyeongchang Winter Paralympics, is an Asiatic Black Bear symbolising courage. At first, Bandabi would seem to have nothing at all in common with the American wrestler turned actor, Mr T, famed for his role in the TV series the A-Team. However,
- [The brands rising to Bake Off success](https://mucklemedia.co.uk/the-brands-rising-to-bake-off-success/) - Last night saw the return of the hotly anticipated eighth series of The Great British Bake Off on its new Channel 4 home. Despite some significant line-up changes in the form of presenters Noel Fielding and Sandi Toksvig, who replace Mel and Sue, and Prue Leith taking the judging reins from Mary Berry, alongside Paul
- [Fringe is here – what can a performer do to get you into the show?](https://mucklemedia.co.uk/fringe-is-here-what-can-a-performer-do-to-get-yo/) - In 2016 the Edinburgh Festival Fringe (or simply the Fringe) spanned 25 days and featured 50,266 performances of 3,269 shows in 294 venues! As the world’s largest art festival gets underway this year, we have been reviewing the ‘Fringe Guide to Promoting your Show’. Its full of useful tips for performers on how to promote
- [A virtual graduation – who would have thought?](https://mucklemedia.co.uk/a-virtual-graduation-who-would-have-thought/) - Today I graduated. No mortar board and gown in sight, for this was a virtual graduation from Squared Online, the digital marketing leadership course developed by Google. I have been studying this course since January and it was a completely different experience to my first degree in French and German back in 2000. I got
- [Top tips for Twitter success](https://mucklemedia.co.uk/top-tips-for-twitter-success/) - We all know how useful Twitter can be for finding out about current events, and as one of the world’s most popular social networks, many businesses consider the platform to be a key marketing tool. It can be easy to forget about the different ways in which the site’s many features can be used by
- [The value of video as part of the PR mix](https://mucklemedia.co.uk/the-value-of-video-as-part-of-the-pr-mix/) - At Muckle Media this year we took the conscious decision to invest in video. We now have a dedicated in-house videographer who is integrated across all our accounts. Whether as an internal tool to provide new content for the website, social media or company presentations or as part of a PR campaign to specifically reach
- [Muckle Media Group acquires award winning agency Platform PR](https://mucklemedia.co.uk/muckle-media-group-acquires-award-winning-agency-p/) - Today, Muckle Media has announced it has bought Platform PR, one of the north of Scotland's leading communications consultancies. The exciting deal supports Muckle Media's ambitions to expand across the UK and will see Platform PR managing director Jane Cumming and director Jenny MacPherson join Muckle Media's board. The new team of 12 will continue
- [Move over boring brands; give yours some personality!](https://mucklemedia.co.uk/move-over-boring-brands-give-yours-some-personali/) - As markets become more competitive and consumers demand more than a simple advert or ordinary social media campaign to grab and maintain their attention, brands must innovate and develop their own, unique personality. Recently, there has been some standout examples of brands skipping traditional campaigns and opting for a more quirky approach. One
- [Gmail Shelfies and dogs on theme park rides: the best April Fool’s PR stunts](https://mucklemedia.co.uk/gmail-shelfies-and-dogs-on-theme-park-rides-the-be/) - It’s April the 1st so, of course, we’ve been looking at some of the best April Fool’s PR stunts – which is your favourite? (Bryan) Cranston Pickle Swooping in on the success of Breaking Bad, Firebox has announced its (Bryan) Cranston Pickle. The jar contains blue coloured pickle and the lid is even shaped
- [Humour and hashtags: How to drive engagement on social media](https://mucklemedia.co.uk/humour-and-hashtags-how-to-drive-engagement-on-soc/) - For brands, consistently generating interesting and engaging content can often be difficult. Recently, however, we have seen some creative marketing by brands on social media, but what are some of the best? Disney takes on Twitter’s 140 characters It’s well known that pictures often receive a better response than the standard text tweet or post.
- [Guest blog on Econsultancy - Valentine's Day PR Stunts](https://mucklemedia.co.uk/guest-blog-on-econsultancy-valentine-s-day-pr-stun/) - Nathalie contributed an article to Econsultancy this week rounding up Valentine's Day stunts. The full piece can be read here
- [Crowdfunding success stories - how it could help get your business off the ground](https://mucklemedia.co.uk/crowdfunding-success-stories-how-it-could-help-get/) - With so many exciting start-ups trying to get off the ground, many entrepreneurs look to crowdfunding platforms to help realise the potential of their businesses. There are some great examples of successful crowdfunded products and services. The 3Doodler tapped in to the growing popularity of 3D printing by producing a 3D pen, making it possible
- [The next ten years of Facebook - what does it have in store for brands?](https://mucklemedia.co.uk/the-next-ten-years-of-facebook-what-does-it-have-in-store-for-brands/) - Ten years ago today, thefacebook.com, as it was then known, started its journey to becoming one of the biggest social networks in the world. Today, Facebook has grown to have 1.23 billion active monthly users, 945,000,000 mobile users and 50,000,000 pages, according to The Drum (https://bit.ly/1aoklas). Facebook, and other social media channels, have become major
- [Muckle Media nominated for Small Agency of the Year in national awards, the only Scottish agency up for the coveted award](https://mucklemedia.co.uk/muckle-media-nominated-for-small-agency-of-the-yea/) - Creative PR and marketing agency, Muckle Media, has been nominated for Small Agency of the Year at this year’s PRmoment.com Golden Hedgehog Awards. The national awards, which take place in Manchester on the 13th March, celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the PR and communications industry in two regions
- [The start-ups’ guide to PR stunts](https://mucklemedia.co.uk/the-start-ups-guide-to-pr-stunts/) - With more people deciding to take the plunge and launch their own business, it’s important that it stands out among the competition. When you are ready to let the world know about your start-up, PR stunts can help propel you into the spotlight. Even with limited budget there are a number of ways to draw
- [Who should we be looking out for in 2014?](https://mucklemedia.co.uk/who-should-we-be-looking-out-for-in-2014/) - The technology start-ups making us sit up and listen With CES recently taking place in Las Vegas, it seems 2014 could be the year of new technology. As well as numerous developments in wearable tech, highlights of CES came in the form of Toyota’s hydrogen powered car prototype, Samsung’s ultra-high-definition curved TV, a newly developed
- [Getting creative with brands on Facebook](https://mucklemedia.co.uk/getting-creative-with-brands-on-facebook/) - The increase in social media usage has meant that brands need to adapt to continue to engage with consumers. Take a look at Ikea, for example. It cleverly responded to a Facebook group called ‘I wanna have a sleepover in Ikea’ by actually letting them spend the night in its Essex store. Almost 100,000 people
- [Why should brands be pinning on Pinterest?](https://mucklemedia.co.uk/why-should-brands-be-pinning-on-pinterest/) - Have great imagery for your product but don’t know how best to display it on social media? Image rich social media platforms such as Pinterest could be just what you’re looking for. Pinterest allows users to pin their favourite images to specific boards; whether it’s creating a wish-list of gadgets or using it as inspiration
- [Bringing technology to the tech blogger](https://mucklemedia.co.uk/bringing-technology-to-the-tech-blogger/) - As well as the popular technology titles like Stuff and T3, technology blogs are becoming the go-to place for information on the latest gadgets. How many times have you been looking for a new camera, phone or headphones and needed some advice? Chances are you would have searched online for up-to-date information on which product
- [How to showcase your brand on Vine](https://mucklemedia.co.uk/how-to-showcase-your-brand-on-vine/) - With Vine and Instagram Video becoming more and more popular, video sharing platforms have become a firm favourite among individuals and brands. Vine has over 40 million registered users and, increasingly, we are seeing brands utilise the platform. www.brandsonvine.com acts as a resource for the best Vines from our favourite fashion, food, drink and sports
- [Getting spooky with PR this Halloween!](https://mucklemedia.co.uk/getting-spooky-with-pr-this-halloween/) - As the last of the carefully carved pumpkins are thrown away and we recover from the sugar rush caused by the mass consumption of treats, we take a look at our favourite Halloween inspired PR stunts of 2013. Pepsi Belgium took on its biggest rival by creating an advert featuring a can dressed up in
- [Name changes, giant royal babies and failed marriage proposals - the year so far in PR stunts](https://mucklemedia.co.uk/name-changes-giant-royal-babies-and-failed-marria/) - From Morrisons renaming its Wimbledon store Murrisons in support of Andy Murray and other British Wimbledon 2013 hopefuls to Paddy Power getting four grown men to dress as giant babies to celebrate the birth of the royal baby, 2013 has already seen some fairly unique PR stunts but how does digital help take your message
- [Building your brand](https://mucklemedia.co.uk/building-your-brand/) - We all know the importance of the brand of a product or service – building a well-known and respected brand can not only generate higher profits, but change the perception of consumers. Think of Innocent™ for example, and you might associate it with being friendly, fun, healthy, light-hearted and trust-worthy. Even their packaging has jokes
- [The rise of Google+](https://mucklemedia.co.uk/the-rise-of-google/) - According to New Media Trend Watch, 74% of Britons have an active Facebook account and more than a third of UK consumers are using social platforms such as Twitter and Facebook to specifically interact with brands. More recently though, Google+ has been growing in popularity. According to the Huffington Post, 625,000 people are joining
- [Creativity in business](https://mucklemedia.co.uk/creativity-in-business/) - Creativity can be incredibly valuable to any business. It can drive growth in a company, attract customers and really set you apart from your competitors. There are a wide variety of methods used to promote creativity in businesses, each suiting different types of company. Some workplaces have even installed slides, interior gardens, writeable walls, pool
- [Instagram versus Vine](https://mucklemedia.co.uk/instagram-versus-vine/) - Since Instagram added a video element to the popular photo sharing site, what impact has been felt on Vine? It’s Facebook versus Twitter again, but which do you prefer? Instagram video allows users to shoot 15 seconds and add filters, just like you would with Instagram photos. Twitter’s Vine allows users to film 6 seconds

## Pages

- [Home](https://mucklemedia.co.uk/) - Solve now. Shape what's next. Muckle Media is a multi-award-winning, creative PR agency that works at two speeds to help brands tell their story. We ‘Solve Now’ to address short term communications opportunities and challenges, delivering creative campaigns that cut through the noise and get clients heard to influence change, from product sales to behaviour.
- [The Team](https://mucklemedia.co.uk/the-team/) - THE TEAM NATHALIE AGNEW Managing Director JACQUELYN WHYTE Director EMMA SCOTT Director ELEANOR BRADFORD Director CATRIONA MACKAY Senior Account Director KATY HUGHES Senior Account Director KIRSTY ANDERSON Senior Account Director SARAH WEBSTER Account Director LUCY DONALDSON Account Director OLIVIA MESSINA Account Director HANNAH BLACKFORD Account Director VICKY TIBBITT Account Director Senior Account Manager JEN CAIRNDUFF
- [Contact Us](https://mucklemedia.co.uk/contact-us/) - Contact Us Ready to solve now and shape what's next? We’d love to chat. Email us at: planning@mucklemediagroup.co.ukCall us on: 0131 228 9713 Where to find us Aberdeen Spaces 1, Marischal Square, Broad St, Aberdeen AB10 1BL aberdeen@mucklemedia.co.uk Tel: 01224 054 442 Edinburgh 80 George Street, Edinburgh, EH2 3BU edinburgh@mucklemedia.co.uk Tel: 0131 228 9713 Forres
- [Crowdfunding PR Agency](https://mucklemedia.co.uk/services/crowdfunding-pr-agency/) - CROWDFUNDING Our crowdfunding support for clients has generated millions of pounds in investments. From traditional equity-based crowdfunding, through to pledge and rewards-based activity, we’ve told the stories behind the fundraising and helped TAKE A LOOK AT SOME OF OUR WORK 8 DOORS DISTILLERY WOOHA PEOPLE’S ENERGY WANT TO KNOW MORE? Get in touch with: Eleanor
- [Public Relations](https://mucklemedia.co.uk/services/public-relations/) - PUBLIC RELATIONS Our traditional and digital PR services gets your message in front of your audience effectively. Ranging from big creative ideas and stunts, through to product launches and press office support, we’ll make sure you’re heard through the noise. TAKE A LOOK AT SOME OF OUR WORK SIR TOM HUNTER ECONOMIC REPORT 3D CAKES
- [Media Training](https://mucklemedia.co.uk/services/media-training/) - MEDIA TRAINING Whether you have a big announcement coming up, want to prepare for a potential crisis or just want to refresh your skills in speaking to the media, our trusted and tailored media training will take you through your paces with theoretical and practical experience. Our bank of in-house and working journalist media trainers
- [Influencer Marketing](https://mucklemedia.co.uk/services/influencer-marketing/) - INFLUENCER MARKETING We’ve been working with influencers since well before it became a ‘thing’! From gifting and partnerships to full influencer partnerships, we can develop a clear influencer strategy, identify and reach core influencers and manage the process and relationships. TAKE A LOOK AT SOME OF OUR WORK HOME STORE & MORE QUARKIE MUSICAL FIDELITY
- [Food and Drink](https://mucklemedia.co.uk/services/food-and-drink-pr-agency/) - FOOD AND DRINK Our experienced food and drink team includes former Good Housekeeping journalists and passionate foodies. We’ll help to tell your brand story, from crowdfunding and product launches to consumer stunts and trade/listing PR. TAKE A LOOK AT SOME OF OUR WORK RED DOOR GIN WOOHA GORDON & MACPHAIL WANT TO KNOW MORE? Get
- [Consumer PR Agency](https://mucklemedia.co.uk/services/consumer-pr-agency/) - CONSUMER PR Our team of specialist consumer PR consultants has supported major global brands from British Airways to P&G. We have a wealth of experience to support building your consumer brand, from product placement, reviews, and shopping coverage, to influencer relations and launch events. We’ll make sure your consumer brand is front of mind TAKE
- [Branding and design](https://mucklemedia.co.uk/services/design/) - BRANDING AND DESIGN From a full brand or rebrand process to simple visuals for marketing or social media, we can help. We’ll take you through the process step by step and deliver impactful brand design. WANT TO KNOW MORE? Get in touch with: Jill McPherson jill.mcpherson@mucklemediagroup.co.uk Studio Design Lead
- [Social Media](https://mucklemedia.co.uk/services/social-media/) - SOCIAL MEDIA Muckle Media provides full social media community management and project support for clients across multiple channels. From running competitions and building engagement to working with digital influencers and creating compelling content, Muckle Media can help you achieve business objectives through social media. TAKE A LOOK AT SOME OF OUR WORK CAN DO INNOVATION
- [Digital Marketing](https://mucklemedia.co.uk/services/digital-marketing/) - DIGITAL MARKETING Muckle Media offers a range of digital marketing support from blogging and the development of email newsletters to SEO and digital media buying. We create digital marketing plans that achieve a high return on investment. TAKE A LOOK AT SOME OF OUR WORK DSL HIGHLANDS AND ISLANDS ENTERPRISE GETT WANT TO KNOW MORE?
- [Video Production](https://mucklemedia.co.uk/services/video-production/) - VIDEO PRODUCTION From script writing through to filming and editing we provide creative and engaging content to suit your needs. WANT TO KNOW MORE? Get in touch with: Nathalie Agnew nathalie.agnew@mucklemediagroup.co.uk Managing Director
- [Tourism and Hospitality PR Agency](https://mucklemedia.co.uk/services/tourism-and-hospitality-pr-agency/) - TOURISM AND HOSPITALITY Our PR services for restaurants, hotels, and the tourism sector have delivered global media coverage, driving bookings, enquiries and partnership opportunities. From global brands to family-run long-established businesses, we’ve supported many tourism firms TAKE A LOOK AT SOME OF OUR WORK CROWNE PLAZA FIFE TOURISM PARTNERSHIP BOATH HOUSE HOTEL WANT TO KNOW
- [Spirits PR Agency](https://mucklemedia.co.uk/services/spirits-pr-agency/) - WHISKY We have a deep knowledge and passion for all things sprits – from gin to whisky and everything in between! Whether you need an agency to launch your latest cask offering, help you announce the build of a new distillery or introduce and grow your brand in global markets – we’d love to help.
- [Professional Services PR Agency](https://mucklemedia.co.uk/services/professional-services-pr-agency/) - PROFESSIONAL SERVICES Our passion for B2B PR has seen our corporate team support leading professional services companies. From architecture to financial and legal services, we can help reach your audience with smart, engaging content and strategies that capture and keep attention TAKE A LOOK AT SOME OF OUR WORK DSL LAWRIE IP ESP GROUP WANT
- [Property and Construction PR Agency](https://mucklemedia.co.uk/services/property-pr-agency/) - PROPERTY AND CONSTRUCTION We’ve worked with large and emerging players in the property sector, including house, buy property, and Construction PR Agency builders, construction firms, and letting agencies. From promoting and establishing Scotland’s newest town to celebrating investment in a leading letting for good company, we can take our experience and apply it to your
- [Financial Services PR Agency](https://mucklemedia.co.uk/services/financial-services-pr-agency/) - FINANCIAL SERVICES We’ve supported big-name financial service brands including RBS and NatWest and also smaller, social enterprise lenders such as DSL finance. We have a deep understanding of the financial services sector and would be delighted to help build a campaign to help achieve your objectives TAKE A LOOK AT SOME OF OUR WORK DSL
- [Arts and Culture PR Agency](https://mucklemedia.co.uk/services/arts-and-culture-pr-agency/) - ARTS AND CULTURE We’ve worked with some of the UK’s best arts and culture brands, from the V&A Dundee to artists performing at the Edinburgh Festivals and leading public sector arts organisations. We can help you to sell tickets, engage with in-person and virtual audiences and build your brand. TAKE A LOOK AT SOME OF
- [BUSINESS TO BUSINESS](https://mucklemedia.co.uk/services/business-to-business/) - BUSINESS TO BUSINESS Our B2B support for clients has generated millions of pounds in investments. From traditional equity-based B2B, through to pledge and rewards-based activity, we’ve told the stories behind the fundraising and helped TAKE A LOOK AT SOME OF OUR WORK ACE AQUATEC SCOTTISH EDGE ESP GROUP WANT TO KNOW MORE? Get in touch
- [BUSINESS TO BUSINESS](https://mucklemedia.co.uk/services/business-to-business-2/) - BUSINESS TO BUSINESS Our B2B support for clients has generated millions of pounds in investments. From traditional equity-based B2B, through to pledge and rewards-based activity, we’ve told the stories behind the fundraising and helped TAKE A LOOK AT SOME OF OUR WORK ACE AQUATEC SCOTTISH EDGE ESP GROUP WANT TO KNOW MORE? Get in touch
- [Public Sector PR Agency](https://mucklemedia.co.uk/services/public-sector-pr-agency/) - PUBLIC SECTOR We’ve supported a wide range of public sector clients from health boards and sector representative bodies to enterprise agencies. They all have in common a need for clear, no nonsense, creative communications that drives behaviour change and engagement. Our experienced public sector team would be delighted to discuss your next project. TAKE A
- [Events Management](https://mucklemedia.co.uk/services/events/) - EVENTS MANAGEMENT Muckle Media offers full event management to clients, from creative event planning through to on the ground support on the day. We look after everything from start to finish to ensure impactful events are delivered, from conferences to product launches. TAKE A LOOK AT SOME OF OUR WORK GORDON & MACPHAIL HOME STORE
- [Entrepreneurship and Start-up PR Agency](https://mucklemedia.co.uk/services/start-up-pr-agency/) - ENTREPRENEURSHIP AND START-UP We’ve helped build some of the biggest brands in the entrepreneurship ecosystem, including funding competitions and accelerators, and also worked with funded start-ups to help them to scale. Whether we can help you reach entrepreneurs and business owners with your message, or help grow your scaling business, we’d love to help. TAKE
- [Consumer Tech PR Agency](https://mucklemedia.co.uk/services/consumer-tech-pr-agency/) - CONSUMER TECH MD Nathalie cut her teeth in London’s tech PR industry, building brands for top names including HP, Casio, Huawei, SpinVox and Philips. Our consumer tech offering has supported brands such as Gett and ClassBento to launch into the UK market. We’d love to support your tech company with growing its consumer brand this
- [Sports & Fitness PR Agency](https://mucklemedia.co.uk/services/sports-fitness-pr-agency/) - SPORTS AND FITNESS Many of our team are sports enthusiasts and it shows in our work with sports and fitness brands. Our work with sports brands has included promoting global sports events in running and cycling and telling the nail-biting stories of global adventurers from Mark Beaumont, the cyclist who peddled around the world in
- [Celebrity and Executive Visibility PR Agency](https://mucklemedia.co.uk/services/celebrity-pr-agency/) - CELEBRITY & EXECUTIVE VISIBILITY Whether it’s securing national business profiles of a top executive or generating media coverage of a celebrity, pioneer, or adventurer, our publicity team can help. We’ve worked with a range of top business people, celebrities, and adventurers, helping them tell their story for a purpose TAKE A LOOK AT SOME OF
- [Crisis Communications](https://mucklemedia.co.uk/services/crisis-communications/) - CRISIS COMMUNICATIONS Muckle Media can provide support during or when planning for a crisis. Our experienced team will provide recommendations and execution of a crisis management plan. We also offer crisis simulation and planning. WANT TO KNOW MORE? Get in touch with: Nathalie Agnew nathalie.agnew@mucklemediagroup.co.uk Managing Director Eleanor Bradford eleanor.bradford@mucklemediagroup.co.ukDirector
- [Join Us](https://mucklemedia.co.uk/careers/) - Join us to solve what matters today and shape what comes next. We are currently hiring trainees for our Solvers and Shapers 12-month training programme. Find out more and apply here: https://mucklemedia.hrpartner.io/jobs An Award-Winning Team Muckle According To Muckle “Muckle always takes everyone’s creative ideas and thoughts into account, no matter your role in the
- [About](https://mucklemedia.co.uk/about/) - Who We Are Hi, we’re Muckle Media, a creative PR and communications agency. We’re here to make a difference and help brands tell their stories by bringing our bright ideas to life. We collaborate with brands to make an impact and play our part in delivering communications for a better world. Our Story For over
- [News & Views](https://mucklemedia.co.uk/news/)
- [What We Do](https://mucklemedia.co.uk/services/) - WHAT WE DO We ‘Solve Now’ to address short term communications opportunities and challenges, delivering creative campaigns that cut through the noise and get clients heard to influence change, from product sales to behaviour. Simultaneously, we ‘Shape What’s Next’, providing strategic support to ambitious brands to shape their future narrative. PUBLIC RELATIONSWe make sure you’re
- [Relative PR](https://mucklemedia.co.uk/relative-pr/) - Relative PR Multi-generational family owned businesses are the lifeblood of the UK economy – two thirds of UK businesses are family owned and they generate over a quarter of UK GDP. Many family owned firms that have passed through the generations are embracing change, driven by technology and the need to compete with emerging brands
- [Privacy Policy](https://mucklemedia.co.uk/privacy-policy/) - Privacy Policy Welcome to (the “Site”). We understand that privacy online is important to users of our Site, especially when conducting business. This statement governs our privacy policies with respect to those users of the Site (“Visitors”) who visit without transacting business and Visitors who register to transact business on the Site and make use
- [Platform PR](https://mucklemedia.co.uk/platform-pr/) - Platform PR We Offer Wise Words An independently owned Scottish community engagement consultancy, we’ve built our reputation on offering sensible, practical advice to clients. From media relations and event management to government affairs work and social media advice, we take the same no-nonsense approach and deliver a high-quality service to brands seeking to build relationships
- [Case Studies](https://mucklemedia.co.uk/case-studies/) - Case Studies A blueprint for brand building Bringing HIGH-flying NHS recruits to the Highlands Mark Agnew: World Record Winning Explorer Popeyes Highlands Rewilding Barrhead Travel JD Kirk Peter Bakes The Hebridean Baker Bella & Duke Loch Ness Centre AnywhereWorks Over The Bridge Burrell Collection Doddie’s Diary Pure Heavenly Black & White Publishing Cheeky Monsters Stocky
- [How we do it](https://mucklemedia.co.uk/how-we-do-it/) - HOW WE DO IT [vc_row][vc_column][vc_column_text css=”.vc_custom_1619739088448{padding-top: 50px !important;}”] All of our work is centred on our PR wheel, which benchmarks brands in ten areas and helps us to develop a workable plan to futureproof your brand. Find out more here about our Communications Wheel. [/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text] Fill out the survey below to get your
- [Returners to Communications Programme](https://mucklemedia.co.uk/returners/) - [vc_row css=”.vc_custom_1610389263548{padding-top: 50px !important;}”][vc_column][vc_column_text] Applications for the Returners to Communications programme have now closed. [/vc_column_text][vc_video link=”https://vimeo.com/498682221″ align=”center”][vc_column_text] Have you taken a break from a career in communications or marketing and now interested in taking steps back towards returning to the industry? Perhaps you’ve been raising a family or had other caring responsibilities and would now
- [Our Communications Wheel](https://mucklemedia.co.uk/our-communications-wheel/) - All of our work is centred on our PR wheel, which benchmarks brands in ten areas and helps us to develop a workable plan to futureproof your brand. The areas we cover are: InsightsStrategyReputationPlanningCapacityStakeholdersContentChannelsCrisisManagement Fill out the survey below to get your results:

## Case Studies

- [A blueprint for brand building](https://mucklemedia.co.uk/Case-Studies/a-blueprint-for-brand-building/) - A blueprint for brand building Challenge Organic Architects is the creative vision behind the new wave of craft distilleries but the architect was rarely mentioned when those distilleries were launched. They asked us to solve now by raising their profile to match their behind-the-scenes success, and shape what’s next by driving high-quality new business enquiries.
- [LoopMe start-up launch](https://mucklemedia.co.uk/Case-Studies/loop-me-media/) - LoopMe start-up launch Challenge LoopMe approached Muckle Media to support the launch of their social mobile advertising platform, which allows publishers to monetise their platforms with targeted advertising, which is rated socially by users. Strategy The team recommended a focus on the funding story to kick-off the launch, which resulted in broad volumes of coverage
- [AnywhereWorks](https://mucklemedia.co.uk/Case-Studies/anywhereworks/) - AnywhereWorks Muckle Media was appointed by global teams collaboration tools and service provider, AnywhereWorks, to deliver a creative campaign that increased brand awareness and backlinks on high authority websites. Challenge Muckle Media worked with AnywhereWorks to create a campaign that highlighted the benefits to businesses of outsourcing customer service and not using AI solutions. The client’s objective was
- [The Hebridean Baker](https://mucklemedia.co.uk/Case-Studies/the-hebridean-baker/) - The Hebridean Baker Muckle Media was approached by Black & White Publishing to launch The Hebridean Baker, the debut cookbook of TikTok star, Coinneach MacLeod. Challenge Muckle Media was approached by Black & White Publishing in 2021, to provide public relations support on the launch of The Hebridean Baker cookbook.The client’s objective was to generate
- [Bringing HIGH-flying NHS recruits to the Highlands](https://mucklemedia.co.uk/Case-Studies/bringing-high-flying-nhs-recruits-to-the-highlands/) - Bringing HIGH-flying NHS recruits to the Highlands Challenge NHSH were looking for a campaign that would increase the awareness of the new centre among the public and prospective patients. They were also looking for an increase in the number of suitable applicants during the recruitment phases to have the workforce required to open. The campaign
- [Barrhead Travel](https://mucklemedia.co.uk/Case-Studies/barrheadtravel/) - Barrhead Travel Barrhead Travel is one the UK’s leading travel agencies, catering to all types of leisure travel including cruise, long-haul, family getaways, weddings & honeymoons, and tailor-made adventures. Following national lockdowns, as the voice of authority in the travel industry, Barrhead Travel was ready to lead the way in driving the industry’s recovery when
- [Mark Agnew: World Record Winning Explorer](https://mucklemedia.co.uk/Case-Studies/mark-agnew/) - Mark Agnew: World Record Winning Explorer Muckle Media worked with explorer Mark Agnew to publicise his world record winning expedition across the Arctic’s Northwest Passage.​ Challenge In June 2023 adventurer and motivational speaker, Mark Agnew, set off on a gruelling expedition, kayaking 1600 miles across the Arctic’s Northwest Passage.​​Mark and a team of three others
- [Popeyes](https://mucklemedia.co.uk/Case-Studies/popeyes/) - Bringing the Popeyes Hype to Scotland Founded in New Orleans in 1972, Popeyes has 50 years of history and culinary tradition. The brand loved by celebs like Beyonce and Megan Thee Stallion launched in the UK in 2021 and has been expanding rapidly ever since. Muckle Media was tasked with launching PopeyesÒ 12th restaurant opening
- [The Hunter Foundation](https://mucklemedia.co.uk/Case-Studies/the-hunter-foundation/) - The Hunter Foundation Muckle Media supported the Hunter Foundation with media relations for a number of projects and events over the years, most notably the Barack Obama and Michelle Obama dinners in Edinburgh. ​​ ​Muckle Media was approached to support the Hunter Foundation as they launched a dinner with Sir David Attenborough in February 2020,
- [GORDON & MACPHAIL](https://mucklemedia.co.uk/Case-Studies/gordon-macphail/) - GORDON & MACPHAIL Muckle Media worked with Gordon & MacPhail on an exclusive basis across PR, including planning for a new distillery and visitor center, consumer PR, corporate and brand development. Building strong relationships with trade, lifestyle, broadcast, and luxury lifestyle media, Muckle Media recently worked with Gordon & MacPhail to relaunch its portfolio, alongside
- [PEOPLE'S ENERGY](https://mucklemedia.co.uk/Case-Studies/peoples-energy/) - PEOPLE’S ENERGY People’s Energy was set up by Scottish couple David Pike and Karin Sode who wanted help to start a new, transparent energy company through crowdfunding.​ Muckle Media was appointed with the brief of securing a minimum of £370,000 in pledges from as many consumers as possible. Challenge With a limited budget and against
- [Living Wage](https://mucklemedia.co.uk/Case-Studies/living-wage/) - Living Wage Muckle Media provided Living Wage Scotland with PR, social media & video production support on their campaign to raise awareness around employers paying the real Living Wage. Challenge On average, full-time workers in Scotland being paid the legal minimum rate have lost out on more than £8,000 over the last five years compared
- [Peter Bakes](https://mucklemedia.co.uk/Case-Studies/peter-bakes/) - Peter Bakes Muckle Media was approached by Black & White Publishing to launch Peter Bakes, the debut cookbook of Great British Bake Off 2020 winner, Peter Sawkins. Challenge Muckle Media was approached by Black & White Publishing in 2021, to provide public relations support on the launch of Peter Bakes, the first cookbook by Great
- [JD Kirk](https://mucklemedia.co.uk/Case-Studies/jdkirk/) - RAISING THE PROFILE OF AUTHOR JD KIRK Muckle Media works with publisher Zertex Media to raise the profile of and books by multi-million bestseller, crime writer JD Kirk. Challenge Muckle Media works with Zertex Media to raise the profile of and promote books by multi million bestselling crime author, JD Kirk. Strategy So far, Muckle
- [Gett](https://mucklemedia.co.uk/Case-Studies/gett/) - Gett Challenge Muckle Media was appointed by international global app firm Gett, to develop a two-fold communications and marketing strategy focusing on 1) consumer acquisition and 2) driver recruitment. Our objectives were to support Gett’s UK launch across Edinburgh, Glasgow, Liverpool, Leeds, Manchester and Birmingham on the ground to directly target potential consumers, plus execute
- [Entrepreneurial Spark](https://mucklemedia.co.uk/Case-Studies/entrepreneurial-spark/) - Entrepreneurial Spark Having been working with business accelerator Entrepreneurial Spark since April 2014, Muckle Media was appointed to also support on the national roll-out of the scheme throughout the UK. Alongside other media relations, Muckle Media supported with various speaker events to promote the launch of Entrepreneurial Spark’s new Birmingham hub with iconic business figures
- [Campbeltown Picture House](https://mucklemedia.co.uk/Case-Studies/campbeltown-picture-house/) - Campbeltown Picture House Challenge Muckle Media was tasked with providing PR support for the centenary of Campbeltown Picture House – the oldest, continuously operating, fully functioning picture house in Scotland. Muckle Media aimed to provide a press and media campaign to maximise publicity and coverage of the event and to raise awareness of The Picture
- [ESP Group](https://mucklemedia.co.uk/Case-Studies/esp-group/) - ESP Group Consisting of customer service agents at Journeycall, smart developers and production team at Systex and visionaries at Viaqqio, ESP Group provides a full service offering for today’s smart transportation schemes. Muckle Media has been working with ESP Group since October 2014 to provide PR, marketing and social media support around company news, updates,
- [Entrepreneurial Spark: March 2016 Budget](https://mucklemedia.co.uk/Case-Studies/entrepreneurial-spark-budget/) - Entrepreneurial Spark: March 2016 Budget Challenge In the last year, as part of its PR and marketing retainer, Muckle Media has undertaken activity to increase Entrepreneurial Spark’s profile and position it as the ‘go to’ place for entrepreneurs, such as: Created and run a fortnightly #AskJimDuffy, where people can pose business questions to Entrepreneurial Spark’s
- [Highlands and Islands Enterprise 50th anniversary](https://mucklemedia.co.uk/Case-Studies/hie-50th/) - Highlands and Islands Enterprise 50th anniversary Strategy Muckle Media also proposed implementing a different strategy for each media target: Internationally, HIE would be positioned as an example of economic and community development, having originally been set up to solve ‘the Highland problem’ and help bring the region out of decline. Nationally, comparisons could be made
- [Scotland September 18](https://mucklemedia.co.uk/Case-Studies/scotland-september-18/) - Scotland September 18 Challenge Sir Tom Hunter, Scottish entrepreneur and philanthropist, appointed Muckle Media to provide PR and social media support to Scotland September 18. The main objective was to increase the number of people downloading the Scotland September 18 eBook; an impartial document which answered 16 important questions to help voters make an informed
- [V&A Design in Motion](https://mucklemedia.co.uk/Case-Studies/design-in-motion/) - V&A Design in Motion Challenge In late March 2015 Muckle Media was briefed to provide public relations support for V&A Dundee’s Design in Motion exhibition which would tour across more than 70 venues in Scotland. Strategy Through media relations, partnership liaison and engagement, content creation and asset creation (e.g. photography), Muckle Media aimed to: encourage
- [Fife Coast and Countryside Trust and Fife Cultural Trust](https://mucklemedia.co.uk/Case-Studies/fcct-fct/) - Fife Coast and Countryside Trust and Fife Cultural Trust Challenge The Fife Cultural Trust (FCT) and the Fife Coast and Countryside Trust (FCCT), although completely separate entities, pooled resources to secure an agency that could represent both organisations during 2015. The brief was to provide crisis and issues consultancy to support the FCT through a
- [Opportunity Knocks](https://mucklemedia.co.uk/Case-Studies/opportunity-knocks/) - Opportunity Knocks Challenge As part of the PR support for start-up incubator ESpark, Muckle Media was tasked with raising awareness of Opportunity Knocks, an event showcasing the alternative routes to business finance. The aim of the event was to encourage high-net worth individuals to attend the event and get behind start-ups. Opportunity Knocks would also
- [Scottish EDGE Round 6](https://mucklemedia.co.uk/Case-Studies/edge-round-6/) - Scottish EDGE Round 6 Challenge Following a successful PR campaign for Round 5, Muckle Media was briefed to provide public relations support for the Scottish EDGE Round 6 final which took place on Friday 12th June in Edinburgh. Through media relations, partnership liaison and engagement, content creation and asset creation (e.g. photography and video), Muckle
- [Musical Fidelity](https://mucklemedia.co.uk/Case-Studies/musical-fidelity/) - Musical Fidelity Challenge Musical Fidelity, a well-respected British Hi-Fi specialist, launched its first range of headphones in the UK and brought in Muckle Media to generate interest from the technology and consumer press. Strategy We placed the EB-50 headphones with journalists at a variety of tech, lifestyle, luxury and national publications, emphasising the fact that
- [Highlands and Islands Enterprise](https://mucklemedia.co.uk/Case-Studies/highlands-and-islands-enterprise/) - Highlands and Islands Enterprise Challenge Muckle Media supported the events team at Highlands and Islands Enterprise (HIE) with PR and social media marketing during high-profile events in 2014. The challenge was to showcase the region as an ideal place to live, study and work, and encourage engagement with the target audience during events such as
- [Ready Steady Gallop](https://mucklemedia.co.uk/Case-Studies/ready-steady-gallop/) - Ready Steady Gallop Challenge Muckle Media was appointed to undertake a PR and social media campaign to generate a buzz and increase sponsorship opportunities for Ready Steady Gallop; a public art event organised by Hamilton Business Improvement District (BID), in association with Wild in Art to raise funds for the Kilbryde Hospice. The event saw
- [University of the Highlands and Islands Scholarship Fund](https://mucklemedia.co.uk/Case-Studies/uhi-scholarship-fund/) - University of the Highlands and Islands Scholarship Fund Challenge Muckle Media was appointed to coordinate PR activity around the announcement of the University of the Highlands and Islands’ Scholarship Fund. The scholarship was created to encourage businesses to support local talent and encourage them to stay in education, in turn, keeping talented individuals in the
- [Energy Now Expo](https://mucklemedia.co.uk/Case-Studies/energy-now-expo/) - Energy Now Expo Challenge The nature of the Energy Now Expo means that visitors usually only attend the event once and don’t return the following year, as they feel they have learnt everything they can. The challenge was to attract new visitors to attend, but also to encourage previous visitors to come to the event
- [Scottish EDGE](https://mucklemedia.co.uk/Case-Studies/scottish-edge/) - Scottish EDGE Challenge Muckle Media was appointed to provide PR and social media support for the new phase of Scottish EDGE; a Dragons’ Den style competition that provides money, master classes and mentoring for entrepreneurs. The brief included communicating changes in the format of the competition and encouraging people to apply and pushing the message
- [Edinburgh International #CultureHour campaign](https://mucklemedia.co.uk/Case-Studies/edinburgh-international-culture-summit/) - Edinburgh International #CultureHour campaign Challenge The Edinburgh International Culture Summit is an event in which Culture Ministers, artists, thinkers and arts leaders from around the world come together to share ideas and discuss the power, position and profile of the arts, culture and creative industries. Muckle Media provided Edinburgh International Culture Summit with social media
- [Employee Relations Institute](https://mucklemedia.co.uk/Case-Studies/employee-relations-institute/) - Employee Relations Institute Challenge Muckle Media was asked to launch a new employee relations establishment, the Employee Relations Institute (ERI) and a post-graduate course being delivered through Bradford University School of Management which would attract interest from the HR and employee engagement industries culminating in an event to be held at the House of Commons.
- [Musical Fidelity social media advocacy](https://mucklemedia.co.uk/Case-Studies/musical-fidelity-celebrity-seeding/) - Musical Fidelity social media advocacy Challenge Musical Fidelity, a well-respected British Hi-Fi specialist, launched their first range of headphones, meeting the same standard as their other products, meaning the price was higher than the standard in-ear headphones available in the UK. Social media advocacy was a part of our overall strategy for Musical Fidelity. Strategy
- [Customised](https://mucklemedia.co.uk/Case-Studies/customised/) - Customised Challenge Muckle Media provides PR and marketing support for smart home technology and custom installation company, Customised. Specialising in smart home technology and home cinema installs, founder Kris Gamble approached us to help him increase awareness of the company and to drive the long lead sales pipeline. Strategy Muckle Media wanted to increase the
- [Quarkie](https://mucklemedia.co.uk/Case-Studies/quarkie/) - Quarkie Challenge Quarkie is a British headphone brand that launched its brand new collection of quirky and high quality in-ear headphones in the UK in August 2012. Muckle Media was tasked with leading Quarkie’s UK campaign. Strategy Muckle Media led Quarkie’s UK campaign by targeting a range of media to secure reviews, competitions and features.
- [ClassBento](https://mucklemedia.co.uk/Case-Studies/classbento/) - ClassBento Muckle Media began work with ClassBento, during the Covid-19 lockdown, to help launch their online artisan workshops into the UK market.​ Challenge Muckle Media was appointed to launch the Australian craft and wellbeing platform ‘ClassBento’ into the UK market with just ten days’ notice.​ The core objective was to tap into press before the
- [Can Do Innovation Summit](https://mucklemedia.co.uk/Case-Studies/can-do-innovation-summit/) - Can Do Innovation Summit Muckle Media delivered an integrated PR and social media campaign to attract an international online audience to the CANDO Innovation Summit 2021. Following an initial key messages and communication strategy workshop, Muckle began implementing a campaign across social, traditional and online media to raise awareness of the online event and drive
- [HOME STORE & MORE](https://mucklemedia.co.uk/Case-Studies/home-store-more/) - HOME STORE & MORE Muckle Media worked with Home Store + More to introduce the Irish brand to the Scottish market.​​ A family-friendly store which offers quality products at affordable prices. ​ ​The main focus for PR activity was driving footfall into stores while also raising brand awareness in Edinburgh and East Kilbride, the two
- [DAVID YARROW](https://mucklemedia.co.uk/Case-Studies/david-yarrow/) - DAVID YARROW Muckle Media worked with internationally renowned photographer David Yarrow to promote a charitable event he hosted in Glasgow in autumn 2019. ​ A project with a quick turnaround, Muckle Media delivered significant media coverage and secured strong partnerships to generate attendance at the event. Challenge Muckle Media began working with David Yarrow’s team
- [PRINCE'S TRUST](https://mucklemedia.co.uk/Case-Studies/princes-trust/) - PRINCE’S TRUST Challenge Muckle Media was tasked with raising the profile of The Prince’s Trust Scotland with key political figures and decision makers, showcasing the impact of its services while highlighting its commitment to supporting young people live, learn and earn. Strategy Muckle Media devised a strategy which would position The Prince’s Trust Scotland as
- [3D Cakes](https://mucklemedia.co.uk/Case-Studies/3d-cakes/) - 3D Cakes Muckle Media supported 3D Cakes through PR and media relations around their royal commission to create a giant replica of the HMS Prince of Wales in cake form. Challenge Muckle Media was briefed by 3D Cakes just days before the commission was to be revealed, with a variety of restrictions around what could
- [Wooha](https://mucklemedia.co.uk/Case-Studies/wooha/) - Wooha Challenge Muckle Media was tasked with delivering a campaign to crowdfund the micro-brewery’s international expansion with an investment target of £600k as part of an overall £1.5m campaign to raise investment to continue its successful expansion. The campaign set out to enable up to 17x growth in production for WooHa over three years. As
- [Red Door Gin](https://mucklemedia.co.uk/Case-Studies/red-door-gin/) - Red Door Gin When Benromach Distillery decided to launch a gin, Red Door Gin, they asked Muckle Media to provide PR support around the launch and follow-on activity. Muckle Media has supported Red Door Gin through trade and lifestyle media relations activity, launch support and sampling, and through creative campaign concepts. During the 6-month launch
- [8 Doors](https://mucklemedia.co.uk/Case-Studies/8-doors/) - 8 Doors Muckle Media delivered a phased campaign to launch a brand new Scottish micro whisky distillery and visitor centre in John O’Groats – 8 Doors Distillery. Muckle then went on to provide PR support to raise the new brand profile and support sales of the cask and bottles packages. Challenge Muckle Media was challenged
- [An evening with the Obamas](https://mucklemedia.co.uk/Case-Studies/an-evening-with-the-obamas/) - An evening with the Obamas Muckle Media was approached by The Hunter Foundation to secure interest in corporate tables at events with former US President Barack Obama for his first ever visit to Scotland in 2017, and former First Lady Michelle Obama in 2018. Challenge Muckle Media was approached by The Hunter Foundation to secure
- [Ace Aquatec](https://mucklemedia.co.uk/Case-Studies/ace-aquatec/) - Ace Aquatec Muckle Media have helped raise the profile of aquaculture & marine Industry experts Ace Aquatec over the last 3 months in both trade and regional press on an international level. Challenge Muckle Media was appointed on the Ace Aquatec account earlier this year when controversy around the fishing industry was beginning to brew.
- [EDINBURGH NAPIER CRICKET NATIONAL PERFORMANCE ACADEMY](https://mucklemedia.co.uk/Case-Studies/edinburgh-napier-cricket-national-performance-academy/) - EDINBURGH NAPIER CRICKET NATIONAL PERFORMANCE ACADEMY Muckle Media began working with Edinburgh Napier University in 2019 to help cement its status as a top tier university for those wishing to study sport. Challenge Muckle Media was tasked with helping Edinburgh Napier University promote its sports offering to encourage more students to attend the university and
- [EDINBURGH NAPIER FOOTBALL COACHING, PERFORMANCE & DEVELOPMENT DEGREE](https://mucklemedia.co.uk/Case-Studies/edinburgh-napier-football-coaching-performance-development-degree/) - EDINBURGH NAPIER FOOTBALL COACHING, PERFORMANCE & DEVELOPMENT DEGREE Following the success of Muckle Media launching Edinburgh Napier’s Cricket Scotland National Performance Academy, Muckle Media was briefed to launch the university’s BSc (Hons) Football Coaching, Performance and Development degree Challenge Following the launch of the Edinburgh Napier Cricket Scotland Performance Academy, Muckle Media was briefed to
- [Fife Tourism Partnership](https://mucklemedia.co.uk/Case-Studies/fife-tourism-partnership/) - Fife Tourism Partnership Muckle Media has worked with Fife Tourism Partnership on a retainer basis for a number of years, positioning the area as a desirable one for tourists and locals to visit and for businesses to grow. Challenge Having worked with Fife Tourism Partnership for a number of years, each year Muckle Media rises
- [Boath House Hotel](https://mucklemedia.co.uk/Case-Studies/boath-house-hotel/) - Boath House Hotel Challenge In 2017, Boath House, luxury country house hotel situated near the cities of Inverness and Elgin, on Scotland’s north-east coast, approached Muckle Media to assist with a press announcement. The 5-star iconic hotel with one Michelin star had decided to walk away from the Michelin Guide and wanted to generate media
- [MARK BEAUMONT](https://mucklemedia.co.uk/Case-Studies/muckle-media-mark-beaumont-dinner-highlights/) - MARK BEAUMONT Muckle Media was approached by ultra-endurance cyclist Mark Beaumont, best known for cycling round the world in 194 days in 2008, to provide public relations support on his latest adventure to circumnavigate the globe, travelling 18,000 miles in just 80 days. Challenge Muckle Media was approached by ultra-endurance cyclist Mark Beaumont, best known
- [Both Interested](https://mucklemedia.co.uk/Case-Studies/both-interested/) - Both Interested Challenge Muckle Media were appointed to assist with the launch of Both Interested, a new Facebook app that allows users to select up to three of their friends who they have a secret crush on and send them an anonymous message, notifying their crush that one of their Facebook friends likes them. We
- [Crowne Plaza Edinburgh – Royal Terrace](https://mucklemedia.co.uk/Case-Studies/crowne-plaza-edinburgh-royal-terrace/) - Crowne Plaza Edinburgh – Royal Terrace Muckle Media supported Crowne Plaza Edinburgh – Royal Terrace to announce its £3m refurbishment which aimed to transform the luxury hotel into an iconic destination for locals and tourists. Challenge Muckle Media was briefed by Crowne Plaza Edinburgh – Royal Terrace to support its £3m refurbishment. The changes aimed
- [NHS Highland](https://mucklemedia.co.uk/Case-Studies/nhs-highland/) - NHS Highland Muckle Media was appointed to support NHS Highland with the launch of the Healing Process, an independent service set up to help people who suffered from historical bullying and harassment while working for NHSH. The initial support with Healing Process resulted in Muckle delivering wider cultural communications work for NHSH. Challenge Muckle Media
- [XpoNorth](https://mucklemedia.co.uk/Case-Studies/xponorth/) - XpoNorth Muckle Media was initially appointed to support XpoNorth with communications as it reimagined its annual creative industries conference from a physical event to a digital one during the Coronavirus pandemic in June 2020. After a successful six-week project, Muckle Media was appointed on a retained basis to raise the profile of XpoNorth’s year-round programme of support to the creative economy of the Highlands and Islands. Challenge Muckle Media
- [Edinburgh Napier University](https://mucklemedia.co.uk/Case-Studies/edinburgh-napier/) - Edinburgh Napier University Muckle Media was tasked by Edinburgh Napier University with the launch of their new Centre for Military Research, Education and Public Engagement. The team delivered media relations support that demonstrated Edinburgh Napier’s close ties with the Armed Forces. Challenge Muckle Media was approached by Edinburgh Napier to help launch the centre within
- [Stocky & Dee](https://mucklemedia.co.uk/Case-Studies/stocky-dee/) - Stocky & Dee Muckle Media was initially appointed by luxury dog accessorises brand Stocky & Dee to support with product placement for their new and existing lines. ​Muckle then went on to provide PR support that not only raised the brand’s profile but also the co-founders. Husband and wife duo, Chris and Mairi, set up Stocky & Dee in the midst of a pandemic that saw a surge in
- [Cheeky Monsters](https://mucklemedia.co.uk/Case-Studies/cheekymonsters/) - Cheeky Monsters Muckle Media was tasked by the TED group to help with the launch of their new character brand, Cheeky Monsters. This involved a strategic and well thought out influencer campaign alongside ongoing media relations to help drive product sales and raise awareness of the group’s latest offering.​ Challenge Muckle Media was initially tasked with securing product placement for the brand as they launched their new
- [Black & White Publishing](https://mucklemedia.co.uk/Case-Studies/bwpublishing/) - Black & White Publishing Muckle Media was approached by ​Black & White Publishing to launch ​The Hebridean Baker, the debut cookbook ​of TikTok star, Coinneach MacLeod.​ Challenge Muckle Media was approached by Black & White Publishing in 2021, to provide public relations support on the launch of The Hebridean Baker cookbook.​The client’s objective was to generate national and broadcast media coverage and cut through the
- [Pure Heavenly](https://mucklemedia.co.uk/Case-Studies/pureheavenly/) - Pure Heavenly Muckle Media was tasked by Pure Heavenly to raise the profile of the brand through product placement and highlight it is a viable chocolate alternative to those with dietary requirements.​ Challenge Muckle Media was initially tasked with securing product placement for the brand as it rolled out the new range of seasonal chocolates.​​The goal was to ultimately raise awareness of the brand’s
- [Doddie's Diary](https://mucklemedia.co.uk/Case-Studies/doddies-diary/) - Doddie’s Diary Muckle Media was approached by ​Black & White Publishing to launch ​Doddie’s Diary, the former international rugby star Doddie Weir’s third book.​ Challenge Muckle Media was approached by Black & White Publishing in 2021, to provide public relations support on the launch of Doddie Weir’s latest book.​The client’s objective was to generate national
- [Burrell Collection](https://mucklemedia.co.uk/Case-Studies/burrellcollection/) - Burrell Collection The world-renowned Burrell Collection opened its doors to the public on March 2022 after an extensive five-year refurbishment.​Muckle Media was appointed by Glasgow Life to work as an extension of their marketing team and help maximise opportunities and media interest around the re-opening of the Collection. Challenge Using The Burrell to develop narratives of culture,
- [Over The Bridge](https://mucklemedia.co.uk/Case-Studies/overthebridge/) - Over The Bridge Muckle Media was approached by Over the Bridge to handle the media relations around the news announcement of the brand new festival coming to Edinburgh. Challenge Muckle Media worked with Over the Bridge to announce the brand-new festival coming to Stockbridge, Edinburgh. Muckle Media were tasked with gaining as much earned media
- [Loch Ness Centre](https://mucklemedia.co.uk/Case-Studies/lochnesscentre/) - Loch Ness Centre: The Quest Following a £1.5 million investment in the Loch Ness Centre and Deepscan cruises, leading UK tourist attraction manager Continuum Attractions tasked Muckle Media with delivering global coverage to bring tourists to the centre. Challenge Loch Ness Centre were arranging “The Quest” – a weekend of events arranged in partnership with
- [Bella & Duke](https://mucklemedia.co.uk/Case-Studies/belladuke/) - Bella & Duke: Breaking Misconceptions Leading pet food and wellbeing company, Bella & Duke, know first-hand the problem with misconceptions. There continues to be misconceptions around raw feeding, and pet nutrition generally, and Bella & Duke worked with Muckle Media to create a campaign to tackle these head on. Challenge Muckle Media was tasked with
- [Highlands Rewilding](https://mucklemedia.co.uk/Case-Studies/highlands-rewilding/) - Highlands Rewilding Highlands Rewilding was seeking support to promote a three-month fundraising and crowdfunding campaign to secure additional funds from citizen-rewilder investors, equity investors and financial institutions, to achieve its long-term mission to become one of the most respected nature-recovery companies in the world by 2026, working to combat climate meltdown and biodiversity collapse. ​ Challenge Muckle Media was tasked to develop and implemented a multi-channel
- [ACTIPH WATER](https://mucklemedia.co.uk/Case-Studies/actiph-water/) - JAMIE DOUGLAS HAMILTON ON HIS ANTARCTIC EXPEDITION Muckle Media was brought on by Actiph Water to promote their founder, Jamie Douglas Hamilton, on a Guinness World Record breaking row across the Antarctic. Challenge Muckle Media was appointed by Jamie Douglas-Hamilton in November 2022. The expedition set off in early January, so the team worked quickly

## Careers

- [PR Account Director / Senior Account Director](https://mucklemedia.co.uk/career/account-director/) - Following some exciting recent client wins we are continuing to grow our team, and we have an opportunity to join us as an Account Director or Senior Account Director. This role will form part of our Consumer team and will play a leading role on our exciting hospitality, food and drinks accounts. Ideally we are

## Team

- [Rhianna Hay](https://mucklemedia.co.uk/the-team/rhianna-hay-2/) - Rhianna Hay Account Executive Rhianna is a key member of the team, bringing creativity, strategic thinking, and a can-do attitude. Since joining, she has excelled in providing impactful support for clients including Old Course Hotel, Sonas Collection, and Radisson Blu Glasgow.She plays a key role in managing and executing client social media accounts, driving measurable
- [Jen Cairnduff](https://mucklemedia.co.uk/the-team/jencairnduff/) - Jen Cairnduff Senior Account Manager Jen is a seasoned account manager with experience across various consumer and corporate accounts, working with clients such as Barrhead Travel, Ace Aquatec, and Scottish EDGE. Throughout her career, Jen has played an integral part in building brand reputation for clients including key corporate Scottish figures and reacting to emerging
- [Brandon Pugh](https://mucklemedia.co.uk/the-team/brandon-pugh/) - Brandon Pugh Account Manager Brandon, a Psychology graduate and account manager, specialises in Scotland’s food and drink sector. He has worked with notable clients such as Lind & Lime, Port of Leith Distillery, Glasgow Distillery, Slane Irish Whiskey, and Graham’s The Family Dairy. In his free time, he enjoys attending concerts and keeping up with
- [Jess Murphy](https://mucklemedia.co.uk/the-team/jess-murphy/) - Jess Murphy Account Director A passionate communicator, Jess has extensive experience of breaking news stories from both a public relations and journalistic viewpoint. With over thirteen years’ experience in media, she has spearheaded award-winning campaigns and led accounts in a wide range of sectors including engineering, financial services, the arts, third sector and hospitality. Jess specialises
- [Vicky Tibbitt](https://mucklemedia.co.uk/the-team/vicky-tibbitt/) - Vicky Tibbitt Account Director Vicky has over 15 years’ experience across in-house and agency communications roles covering public, private and third sectors. A graduate of Socially Mobile’s Certificate in Leadership Communication and a CIPR Chartered Practitioner, she has supported clients through crisis communications and out of hours support as well building long lasting relationships across many
- [Jodie Baynes](https://mucklemedia.co.uk/the-team/jodie/) - Jodie Baynes Head of Marketing Jodie has a wealth of experience helping agencies and brands stand out, win work, and build cultures people love to be part of. From shaping award-winning marketing strategies at Whitespace and Lane, to uniting nine agencies into Dentsu Creative’s global brand, she knows how to shine a spotlight on great
- [Bobby Thomson](https://mucklemedia.co.uk/the-team/bobby-thomson/) - Bobby Thomson Account Manager Bobby is an accomplished PR professional, specialising in media relations, content development, and strategic campaigns. With experience across public, private, and third-sector clients, he has secured national coverage for major campaigns and increased donations for organisations like the Edinburgh Dog and Cat Home. Bobby has also driven bestseller rankings for book
- [Katy Hughes](https://mucklemedia.co.uk/the-team/katy-hughes/) - Katy Hughes Senior Account Director Katy is a senior communications professional with over 16 years of experience in the private and public sector, both within agency and in-house. She has worked in both consumer and corporate roles and has a proven ability to develop and deliver successful integrated PR and brand building campaigns across a
- [Toni Dowling](https://mucklemedia.co.uk/the-team/toni-dowling/) - Toni Dowling Senior Account Manager Toni thrives on delivering impactful communications for organisations and events that bring people together, including Orkney 2025 International Island Games. With extensive experience in multi-channel PR, social media, and paid advertising, she has delivered award-winning campaigns for brands including Stagecoach Bluebird and Fairview International School. She has a deep-rooted passion for the
- [Nathalie Agnew](https://mucklemedia.co.uk/the-team/nathalie-agnew/) - Nathalie Agnew Managing Director Nathalie Agnew formed Muckle Media in 2012. A former Fleishman-Hillard and Porter Novelli senior international PR advisor, Nathalie is a chartered Fellow of the CIPR.Nathalie has led her team to win numerous awards in recent years, the most notable being the PRCA DARE Large Agency of the Year award in 2022
- [Jacquelyn Whyte](https://mucklemedia.co.uk/the-team/jacquelyn-whyte/) - Jacquelyn Whyte Creative Lead If you’re looking to work with us, Jac is your first port of call as our head of business development. With 17 years’ consumer PR experience working for big name brands across many sectors including retail, food and drink, charity and healthcare, Jac oversees agency creativity and has led the team to
- [Linsay Brown](https://mucklemedia.co.uk/the-team/linsay-brown/) - Linsay Brown Director With a wealth of experience working with both corporate and consumer brands, Linsay has led on campaigns for high profile companies across the food, drink, tourism and hospitality industries. In her role as director, Linsay leads our Taste and Spey teams, working with clients on Scottish, UK and global briefs. A CIPR Chartered Practitioner,
- [Nadia Hassan](https://mucklemedia.co.uk/the-team/nadia-hassan/) - Nadia Hassan Senior Account Executive Aberdeen based; Nadia joined Muckle after completing her Public Relations degree at Robert Gordon University. Experienced across both B2B and B2C, Nadia has worked with clients in a range of different sectors, from engineering and finance to launching the first ever Popeyes in Aberdeen. Nadia also delivered social media and media relations
- [Catriona Mackay](https://mucklemedia.co.uk/the-team/catriona-mackay/) - Catriona Mackay Senior Account Director With a strong background in consumer PR, particularly in the food and drink sector, Catriona’s experience has taken her from some of the country’s most famed luxury hotels to global restaurant brands and spirit producers. She’s most comfortable at the helm of campaigns that drive meaningful results for clients –
- [Olivia Messina](https://mucklemedia.co.uk/the-team/olivia-messina/) - Olivia Messina Account Director As an honorary Scot transplanted from the USA, Olivia’s love for all things food and drink has sparked her passion to manage campaigns for iconic restaurants and luxury hospitality brands expanding their reach within the UK market. Olivia has led record-breaking venue openings for brands including multiple locations of Popeyes and
- [Hannah Blackford](https://mucklemedia.co.uk/the-team/hannah-blackford/) - Hannah Blackford Account Director With a wealth of experience in account management and B2B communications, Hannah has worked with several high-profile brands including Ferguson Marine and CalMac. Her areas of expertise include media training, public affairs and stakeholder engagement. Hannah is highly experienced in advising C-suite leaders on communications and media engagement and has co-ordinated
- [Iain Valentine](https://mucklemedia.co.uk/the-team/iain/) - Iain Valentine Non-Executive Chair Former CEO and Managing Director of award winning digital, creative and brand agencies, both independent and as part of a global media and communications network. Iain spent 17 years as Creative Director, co-owner and Managing Partner of Edinburgh creative digital agency Whitespace (now Dentsu Creative). A proven track record of growth,
- [Amy Anthoney](https://mucklemedia.co.uk/the-team/amy-anthoney/) - Amy Anthoney Account Manager Amy is a passionate communicator with a talent for building meaningful relationships across media and influencer networks, securing standout coverage for some of Scotland’s most exciting hospitality brands. Amy supports on influencer strategy across the agency, delivering creative, insight-led campaigns for clients including the National Trust for Scotland and Isle of
- [Jill McPherson](https://mucklemedia.co.uk/the-team/jill-mcpherson/) - Jill McPherson Studio Design Lead​ Jill leads our in-house design studio, bringing strong experience in both agency and in-house roles as a senior designer and head of studio. With a focus on creativity and delivery, she manages the full design process from concept to completion, ensuring visually compelling and impactful results. Jill has worked across the
- [Rhianna Hay](https://mucklemedia.co.uk/the-team/rhianna-hay/) - Rhianna Hay Trainee Account Executive Rhianna is a key member of the team, bringing creativity, strategic thinking, and a can-do attitude. Since joining, she has excelled in providing impactful support for clients including Old Course Hotel, Sonas Collection, and Radisson Blu Glasgow. She plays a key role in managing and executing client social media accounts, driving
- [Calum Smith](https://mucklemedia.co.uk/the-team/calum-smith/) - Calum Smith Account Executive Calum started out studying Mechanical Engineering before moving into Product Design, where he learned a mix of technical problem-solving and creative thinking skills. After university, he worked in freelance marketing roles alongside time with an outdoor charity, before moving into his first PR and agency role with Spey. Calum support a variety of corporate clients such as Briggs and
- [Sarah Webster](https://mucklemedia.co.uk/the-team/sarahwebster/) - Sarah Webster Account Director Sarah is an Account Director and communications specialist with over nine years of experience in public relations and strategy. With expertise in the drinks sector, particularly whisky, she has led global campaigns from concept through to execution, managed high-profile brand launches and relaunches, and provided crisis communications advice. Sarah has worked with
- [Lucy Donaldson](https://mucklemedia.co.uk/the-team/lucy-donaldson/) - Lucy Donaldson Account Director With a wealth of experience spanning established global names like Brown-Forman and Cutty Sark, to celebrated independents such as Lind & Lime Gin and The Port of Leith Distillery, Lucy is a true expert in all things drinks. Over the years, she has honed a deep understanding of the sector, from
- [Kara Stewart](https://mucklemedia.co.uk/the-team/kara-stewart/) - Kara Stewart Operations and Events Manager Our Operations Manager Kara leads on finance, HR and events, ensuring everything runs smoothly behind the scenes. With a background in hospitality management, she brings a wealth of experience in organisation and people management. Hailing from Speyside, Kara is our go-to for local knowledge whether it’s top recommendations for media
- [Chris MacRae](https://mucklemedia.co.uk/the-team/chris-macrae/) - Chris MacRae Head of Digital Chris, our Head of Digital, is a social strategist and creative lead with a decade of experience shaping digital culture, driving engagement and turning brands into conversation-starters. He has worked across several industries including sports and fitness, education, luxury spirits, hospitality and tourism, property and the third sector. Chris is passionate
- [Fergus Robb](https://mucklemedia.co.uk/the-team/fergus-robb/) - Fergus Robb Senior Account Manager A trained journalist, Fergus has spent the past four years working within in-house and agency communications teams, executing everything from traditional media relations to creative activations. Fergus has worked across some of the country’s biggest food and drink brands, more recently delivering consumer campaigns for Scotland’s number one food brand, Graham’s
- [Eilidh Mellis](https://mucklemedia.co.uk/the-team/eilidh-mellis/) - Eilidh Mellis Account Manager A key member of the Corporate Communications team, Eilidh has been involved in planning and running media campaigns for high-profile accounts across many sectors including food and drink, education and renewables.She helps support across a wide range of clients including Koehler Renewable Energy and St Margaret’s School for Girls. Eilidh is
- [Tanya Sokol](https://mucklemedia.co.uk/the-team/tanya-sokol/) - Tanya Sokol Account Manager Tanya is a PR specialist with over five years of experience, working mainly with the brands behind the brands, such as engineers, architects, and shipbuilders, with clients including Organic Architects and Ferguson Marine. She creates and implements strategic PR plans with each client’s business goals, which includes building strong media relationships,
- [Kirsty Anderson](https://mucklemedia.co.uk/the-team/kirsty-anderson/) - Kirsty Anderson Senior Account Director Kirsty Anderson Kirsty’s love of events sees her lead media activity for RHASS’ (Royal Agricultural Society of Scotland) leading agricultural event, the Royal Highland Show, which in 2024 contributed to a 2.5% increase in ticket sales on the previous year. This also includes supporting the organisation’s commercial arm, the Royal
- [Emma Scott](https://mucklemedia.co.uk/the-team/emma-scott/) - Emma Scott Director Emma is our Operations Director, driving business strategy across finance, people and culture, new technology and resource management. Having been with Spey since the early days, she played a key role in shaping the company’s growth and success. Emma led the business through its B Corp accreditation, reinforcing our commitment to purpose-driven
- [Eleanor Bradford](https://mucklemedia.co.uk/the-team/eleanor-bradford/) - Eleanor Bradford Director Eleanor Bradford is an award-winning communications specialist and our media training expert. After a long career as a BBC correspondent, she led the communications team at the University of Aberdeen and then Gordonstoun, the school attended by King Charles. As a consultant specialising in corporate and crisis comms, she works with a
- [Eleanor Isaacs](https://mucklemedia.co.uk/the-team/eleanor/) - Eleanor Isaacs Senior Account Executive Eleanor Isaacs Eleanor graduated from St Andrews with a degree in English Lit & Spanish before studying for a Masters in Cultural History. She was drawn to PR because it offers such a range of opportunities to try different styles of writing. She also enjoys the variety of clients at Muckle
- [Amy Anthoney](https://mucklemedia.co.uk/the-team/amy-anthoney-2/) - Amy Anthoney Senior Account Executive Amy Anthoney After graduating with a first-class BA Hons degree in Fashion Communication, Amy gained valuable experience in social media management and creative communications following internships at London Fashion Week and at a Scottish based fashion brand.Since working at Muckle, Amy has worked on big name brands across many sectors
- [Lynsay Holmes](https://mucklemedia.co.uk/the-team/lynsay-holmes/) - Lynsay Holmes Trainee Account Executive Lynsay Holmes Lynsay graduated this summer from the University of Glasgow with a first-class honours degree in English Language, Linguistics and Literature. Lynsay’s passion for media began at an early age when they became an actor and flourished further at university when they got the opportunity to be Editor-in-Chief for
- [Claire Emslie](https://mucklemedia.co.uk/the-team/claire/) - Claire Emslie Account Manager/Designer Claire Emslie Claire is a communications professional with over 7 years of experience in planning and implementing communication strategies, delivering consistent and inspiring brand messaging across a range of integrated channels. As an experienced designer she has a wealth of creative skills across print and digital. With the ability to blend

## Portfolios

- [EDINBURGH INTERNATIONAL CULTURE SUMMIT](https://mucklemedia.co.uk/portfolio/edinburgh-international-culture-summit/)
- [READY STEADY GALLOP](https://mucklemedia.co.uk/portfolio/ready-steady-gallop/)
- [SCOTLAND SEPTEMBER 18](https://mucklemedia.co.uk/portfolio/scotland-september-18/)
- [ENTREPRENEURIAL SPARK](https://mucklemedia.co.uk/portfolio/entrepreneurial-spark/)
- [GETT](https://mucklemedia.co.uk/portfolio/gett/)
- [ESP GROUP](https://mucklemedia.co.uk/portfolio/esp-group/)

## Categories

- [Uncategorized](https://mucklemedia.co.uk/category/uncategorized/)
- [News](https://mucklemedia.co.uk/category/news/)
- [Uncategorised](https://mucklemedia.co.uk/category/uncategorised/)

## Tags

- [agencyinternship](https://mucklemedia.co.uk/tag/agencyinternship/)
- [agencylife](https://mucklemedia.co.uk/tag/agencylife/)
- [internship](https://mucklemedia.co.uk/tag/internship/)
- [mucklelife](https://mucklemedia.co.uk/tag/mucklelife/)
- [mucklemedia](https://mucklemedia.co.uk/tag/mucklemedia/)
- [printernship](https://mucklemedia.co.uk/tag/printernship/)
- [crownplaza](https://mucklemedia.co.uk/tag/crownplaza/)
- [pragency](https://mucklemedia.co.uk/tag/pragency/)
- [scottishpragency](https://mucklemedia.co.uk/tag/scottishpragency/)
- [ulti-mutt](https://mucklemedia.co.uk/tag/ulti-mutt/)
- [entrepreneurialscotland](https://mucklemedia.co.uk/tag/entrepreneurialscotland/)
- [printernshipagencyinternship](https://mucklemedia.co.uk/tag/printernshipagencyinternship/)
- [ulti-muttcrownplaza](https://mucklemedia.co.uk/tag/ulti-muttcrownplaza/)
- [pragencyentrepreneurialscotland](https://mucklemedia.co.uk/tag/pragencyentrepreneurialscotland/)
- [sports](https://mucklemedia.co.uk/tag/sports/)
- [sporting events](https://mucklemedia.co.uk/tag/sporting-events/)
- [Chris Batchelor - Senior Account Director](https://mucklemedia.co.uk/tag/chris-batchelor-senior-account-director/)
- [trainee](https://mucklemedia.co.uk/tag/trainee/)
- [social media](https://mucklemedia.co.uk/tag/social-media/)
- [social media marketing](https://mucklemedia.co.uk/tag/social-media-marketing/)
- [crisiscomms;](https://mucklemedia.co.uk/tag/crisiscomms/)
- [crisiscommunications](https://mucklemedia.co.uk/tag/crisiscommunications/)

## Portfolio Categories

- [Case Study](https://mucklemedia.co.uk/portfolio-category/case-study/)