As well as the popular technology titles like Stuff and T3, technology blogs are becoming the go-to place for information on the latest gadgets. How many times have you been looking for a new camera, phone or headphones and needed some advice? Chances are you would have searched online for up-to-date information on which product performs best and which products to steer clear of.
This is one of the reasons technology blogs are so important. Getting your product into the hands of the most influential tech experts who are trusted by consumers can be great for your brand. These blogs can range from small, personal blogs to ones that have grown into popular, well-respected titles.
Mashable was started by Pete Cashmore from his home in Aberdeen and has grown into a website operating from the UK and America, receiving 50 million page views each month. It also has 1.6 million Facebook ‘likes’ and over 3.5 million Twitter followers.
Personal technology blogs can also be a great place for people to see the latest reviews of your product.
Most of these bloggers are very passionate about tech and love to get their hands on the latest gadgets. It can be useful to build up relationships with technology journalists and bloggers; making them a key contact when launching new products. Having a technology blogger as a fan of your brand, posting rave reviews to their website and tweeting praise, can be a huge asset. Quotes from reviews can be used on your own website and social media channels, building buzz around the brand.
Reviews and features on tech blogs and other media outlets are a useful way to get your brand into the public eye. Take the time to research appropriate blogs, perhaps offering details of the latest product before its release. Before you know it, potential customers could be reading the review to decide which brand is best.
Mashable states its mission as: To be the Connected Generation’s source for news, utility, inspiration and entertainment. This connected generation is ever-growing so why not make sure your brand is seen by them. Bloggers can be a great way to reach an influential, savvy and connected audience – hopefully, they’ll soon be your customers too!