Muckle Media generated 64 pieces of coverage on the back of the crowdfunding campaign including in The Times, The Scotsman, Moray Firth Radio and the Press and Journal. Pieces also featured in local newspapers such as Forres Gazette and The Northern Scot and influencer outlets including The Beer Yeti, Mr Meldrum and Matt Eley demonstrating the wide impact of Muckle’s campaign. The coverage generated an online reach of 27.5 million, over 123k radio listeners and 466k print readers. The initial crowdfunding target of £600k was reached in just 19 days from 199 individual investors, leading to the campaign period being shortened and the crowdfunding page closing early, enabling the sounder to fund global expansion plans.
The rebrand campaign generated a further 43 pieces of coverage with an online readership of 49 million and print circulation of 218k. Coverage highlights included BBC Good Food, Pick Me Up!, Daily Record, The Times and Scottish Grocer.