Muckle Media’s campaign generated coverage in outlets such as BBC News Online, the Scottish Daily Mail, Glasgow Evening Times, The Sunday Post, Yours Magazine, The Sun, Woman’s Weekly, The Herald, Scotland on Sunday, Sunday Express, Business Scotland, Hamilton Advertiser, Lanark & Carluke Advertiser, Good Morning Britain’s Scottish news and STV News.
The social media campaigns undertaken resulted in higher levels of engagement and attracted new ‘likes’ and followers to the Facebook and Twitter pages. The Ready Steady Gallop Facebook page had over 2,700 ‘likes’ at the end of the art trail. Social media competitions #thehorse and #RSGselfie received large numbers of entries. Reactive campaign #FindAngus received huge levels of engagement, with the original Facebook post announcing Angus had gone missing leading to over 370 shares – ultimately helping reach new audiences.