Musical Fidelity

We placed the EB-50 headphones with journalists at a variety of tech, lifestyle, luxury and national publications, emphasising the fact that these headphones aren’t your standard in-ear headphones, but coupled with stylish design and phenomenal sound. We aimed to secure reviews and competitions in these various outlets to reach to widest possible audience. We adjusted our pitches in time with special events such as Father’s Day, Valentine’s Day and Christmas, with the EB-50s offered as the perfect gift solution. We also led social media activity, posting links to reviews and news stories relevant to the music industry, as well as contacting celebrities who had received the headphones.