Challenge

LoopMe approached Muckle Media to support the launch of their social mobile advertising platform, which allows publishers to monetise their platforms with targeted advertising, which is rated socially by users.

Strategy

The team recommended a focus on the funding story to kick-off the launch, which resulted in broad volumes of coverage in a range of technology start-up titles including The Next Web and TechCrunch. Follow up media relations with features producers at international broadcast titles resulted in opportunities including Reuters on the Road, in which the founder had the time it takes for a taxi to do a circuit of Canary Wharf in which to pitch his business.

Results

Our story development and media relations resulting in global coverage with media including Reuters, CNBC and Fortune. The client saw a huge surge in website traffic and inbound leads from across the world. Coverage included:
Mobile Marketing – http://bit.ly/MjsT7J
Reuters TV – http://bit.ly/1nyQxbY
CNBC – http://cnb.cx/1lOq4YL
The Next Web – http://tnw.co/M0eYmo
TechCrunch – http://tcrn.ch/1fmr8hd
The Guardian – http://bit.ly/1hiMVx8
Fortune – http://bit.ly/1f18P4N
Wall Street Journal Europe – http://on.wsj.com/MjtlD4