HOME STORE & MORE

Muckle Media worked with Home Store + More to introduce the Irish brand to the Scottish market. A family-friendly store which offers quality products at affordable prices. The main focus for PR activity was driving footfall into stores while also raising brand awareness in Edinburgh and East Kilbride, the two Scottish store locations.

Challenge

Muckle Media was tasked with introducing Home Store + More to the Scottish market, following the launch of two new stores in Edinburgh and East Kilbride.

Strategy

Muckle Media created a PR and communications strategy which focused on two key aspects: driving footfall in store and taking Home Store + More out into the local community to raise awareness of the brand and its products. Muckle Media devised a summer events plan which addressed both audiences while ensuring a measurable return on investment for Home Store + More. Upon starting work with Home Store + More, Muckle Media also delivered in-depth messaging support and media training to provide Home Store + More with the tools they needed to deliver in-house PR and communications activity.

Results

Muckle Media delivered in-house events at Home Store + More’s flagship store in Edinburgh, using key topical hooks to drive footfall and encourage media interest. These themed events were aimed at Home Store + More’s primary audience, families, and resulted in positive word-of-mouth and increased sales during event weekends and in the weeks following, measured through trackable vouchers. Muckle Media also secured Home Store + More a prime position at the Edinburgh Foodies Festival, allowing the brand to reach a wider audience across the city and further afield, while communicating the agreed key messages and delivering fun-filled activities for the whole family on-stand.