Muckle Media is a few months into its work for FCT and FCCT. Intensive communications consultancy has been provided to FCT to manage communication around the implications from budget cuts, this has included stakeholder mapping, key message development and media training for the board of FCT. Two features have also been placed in The Courier showcasing key personnel of FCT (chief executive and head of libraries).
Muckle Media is also in the middle of planning the media strategy for two high profile events – The Great Tapestry of Scotland and 25 years of the Singing Kettle exhibition.
For FCCT, Muckle Media has identified potential crisis scenarios, drafted template statements and developed a protocol for dealing with crises.
Muckle Media has generated some great results in terms of the good news story pipeline from FCCT. The biggest highlight so far has been the Marathon Man’ story where Jim Taylor is running an A-Z of marathons to raise money for FCCT. Having reached the letter G, he prepared to tackle the Great Wall of China marathon by using the Fife Coastal Path to train. Muckle Media delivered national coverage on this including a six page feature in The Sun, the Daily Express and The Daily Star.
Muckle Media will continue to communicate how FCCT and FCT enhance life in Fife throughout 2015.