Challenge

Following a successful PR campaign for Round 5, Muckle Media was briefed to provide public relations support for the Scottish EDGE Round 6 final which took place on Friday 12th June in Edinburgh.

Through media relations, partnership liaison and engagement, content creation and asset creation (e.g. photography and video), Muckle Media aimed to:

•Raise the profile of Scottish EDGE
•Ensure the message of Scottish EDGE celebrating entrepreneurship is widely recognised

•Focus on the innovative businesses and the impact of entrepreneurship on the economy

Strategy

Muckle Media drafted and sold in the following press releases to media:

•Media invitation to attend the final
•Pre-event press release to raise the profile of Scottish EDGE ahead of the final
•Case study profiles of organisations in the final
•Winners announcements

Muckle Media also carried out the following activity in the run up to and during the final:

•Securing partner quotes and quote from the Scottish Government
•Provided Scottish EDGE with social media advice
•Approached various national publications to try and secure a profile piece or interview with Evelyn or another member of the Board
•Spoke directly with finalists to finalise case study information and quotes for media use
•Secured a photographer to attend on the day and briefed photographer on specific shots to capture and possible limitations on the day

Results

Over the course of the past two months Muckle Media has achieved the following results:

Coverage

To date 37 pieces of coverage have appeared in 34 unique publications
Total circulation:  1,223,245
Print:    396,991
Online:  826,254

Coverage has appeared across local, national and trade publications over both print and online platforms, including The Scotsman, The Courier, Greenock Telegraph, Galloway Gazette, The Herald, The National, Fife Business Journal, Terry Murden Daily Business, The Sunday Times Scotland, Press & Journal and the Sunday Post.