Muckle Media generated 30 pieces of coverage including in The Herald, The Scotsman and Aberdeen Evening Express. Articles also featured in trade publications such as SME Magazine, and Startups Magazine as well as business titles such as the Institute of Directors magazine, Direction, Scottish Business News and Business Insider demonstrating the wide impact of Muckle’s campaign.
The coverage generated an online reach of 13.9 million and 166k print readers.
Media partnerships with Digit and Startups magazine were secured which resulted in social coverage, multiple newsletter inclusions, web listings and live coverage on the day of the event.
1300 registered delegates joined the event from Scotland, the UK and beyond, reaching beyond the client’s target and expectations.