Muckle Media was appointed on the Ace Aquatec account earlier this year when controversy around the fishing industry was beginning to brew.
The teams main focus was to deliver the firms key messaging around sustainability, ethics & animal welfare and biotechnology innovation.
The team regularly attend meetings with the firm’s global network to develop a news pipeline that can get targeted to trade, business & local press, both nationally & internationally.
Muckle Media have also worked alongside SSPO (Scottish Salmon Producer Organisation) to provide reactive statements to any industry announcements including the latest legislation around seal deterrents and are in the process of organising a journalist educational event around the use of these deterrents.
