With a focus on broadcast, Muckle Media secured an interview segment for David on BBC Breakfast as well as coverage in the Daily Express and the Daily Star.
Muckle Media worked closely with the production team at BBC Breakfast to secure a multi-layered opportunity for 3D Cakes. This included a cake created by 3D Cakes to represent the studio, complete with figurines of Dan and Louise, which was used as the opening shot for the segment.
David participated in the on-air interview with BBC Breakfast before working closely with the digital team at BBC to create content for the BBC social media channels. The content was then shared widely on the BBC social channels and resulted in strong conversation online.
The BBC Breakfast Facebook video of David’s cake creation received 718 reactions, 148 comments and 328 shares. Meanwhile the tweet of David’s BBC Breakfast cake from the BBC Breakfast account received 122 likes and 5 retweets.